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The importance of social networking site Facebook in marketing communications of the selected company
Novotná, Jana ; Stříteský, Václav (advisor) ; Strychová, Tereza (referee)
The goal of the thesis is to assume and recommend certain improvements that are based on the Facebook competing brands analysis and the outputs from the questionnaires to the selected company which is active in the babyfood sector. According to these new recommendations the Facebook marketing communication should be improved towards fans and the target group in general. The theoretical part describes the social networks with a focus the Facebook and the possibility of its use for business. The practical part focuses on the communication analysis of each babyfood brand on the social networking website Facebook, and the perception and the impact of this communication on consumers. This part also focuses on the satisfaction with the content and the communication of the selected brand's official Facebook page.
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Management of tourism services in the Region of Lipno
NOVOTNÁ, Jana
The theoretical part contains a literature search, which relates to the topics. Primary data were obtained from the "Mystery Guest" research method. Secondary informations were drawn from the prospectuses and many websites of the region of Lipno. In the practical part was compiled a complete analysis of the supply of additional tourism services. Next the Region of Lipno was compared with other tourist regions in the Czech republic as well as with selected tourist destinations abroad. Based on the analysis and primary research was suggested an optimal extension of the supply of additional tourism services and also some recommendations for improving the quality of provided services in order to increase the competitiveness of the Region of Lipno.
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Motivation and satisfaction of employees in organization
Novotná, Jana ; Franková, Emilie (advisor) ; Čuba, Martin (referee)
The master thesis theme is motivation and satisfaction of employees in organization. Theoretical part focuses especially on motivation in relation to work motivation and performance. Its task is to define the theories and tools of motivation and factors that influence it. In the practical part there is summary and analysis of survey that has been done on the premises of specific company in Prague. This parts task is to find out whether employees are satisfied with the selected motivational factors and how are these factors important to them.
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Placement of siblings in children's homes.
NOVOTNÁ, Jana
The present Bachelor's Thesis entitled Placement of siblings in children's homes deals especially with issues of placement of siblings in the same children's home or of a family group in the same children's home, which is recommended in virtue of law. The main objective of the Dissertation is to find out how the siblings' relations are developed in the institutional care. The theoretical part of the Dissertation describes the current situation concerning institutional upbringing. The description covers both division of the types of the institutional upbringing and detailed describing of current concepts of children's homes with a school. The reasons for which children can be placed in these institutions, rights and obligations of children in children's homes, activities performed in children's homes and siblings placed in a children's home. The empirical part uses the method of qualitative research through a semi-structured interview with siblings in a children's home of a family type. I wanted to create an integrated holistic image, and therefore I performed research in natural conditions of children. The interviews were carried out in the period from June 2014 to March 2015, altogether 15 children were addressed in five family groups which are placed in a children's home with their siblings. It is necessary to work with the siblings already in the diagnostic institute and to correctly assess, according to the work results, the relation situation. There are siblings for whom common placement is very suitable and inspiring for the entire life of the child, but there are also such sibling groups for which common placement of children is counterproductive. The results of the present Bachelor's Thesis can be used for more individual approach during placement of siblings in children's homes and thus they could prevent conflicts from arising, or conversely they could prevent the siblings placed in a children's home from becoming estranged from each other.I believe that the results of my Bachelor's Thesis could be useful in everyday work of the persons working with children in children's homes. It is good to use this knowledge for improvement of the quality of their work and fostering an individual approach on the part of carers. The information found out should be put into practice in favour of the best interest of the child. It is necessary to realise, to what extent children's home staff members can influence the personality of each child who they meet during their professional activities in the children's home. Relations and formation of sibling relationships are principal for an individual and they cannot be omitted in the life.
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Communication and social barriers of unemployed people
Novotná, Jana ; Hubinková, Zuzana (advisor) ; Tomaierová, Věra (referee)
The bachelor thesis theme is communication and social barriers of unemployed people in the Klatovy district. Theoretical part focuses especially on unemployment issues, the meaning of a job for people and social communication. Its task is to define the barriers of unemployed and factors that influence them. In the practical part there is summary and analysis of survey that has been done on the premises of the Labour Office in Klatovy. This parts task is to confirm the hypothesis stated in the first part and find out if the barriers described there really do exist within the respondents and to which extend.
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