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Sociological research of TV audience behaviour. Factors determining the time spent watichng TV
Slavíčková, Veronika ; Buriánek, Jiří (advisor) ; Lupač, Petr (referee)
Sociological Research of TV Audience Behaviour Factors Determining The Time Spent Watching TV ABSTRACT The thesis deals with the phenomenon of TV viewing and with TV audience behaviour research. The theoretical part demarcates watching TV within leisure activities and deals with the question of motivation for watching TV as well. It also mentions the approach of people who intentionally try to exclude TV from their life. The text does not omit even the important contemporary determinants of watching TV - Internet and digitization of TV broadcasting. Subsequently, the main methods of TV audience behaviour research in the Czech Republic are introduced. In the empirical part, the main factors that most affect the time spent watching TV are being identified - first through separate elementary analyses and afterwards through searching for a regression model that would best predict the time spent watching TV for individuals and groups based on their socio-demographic and other characteristics. Keywords: television, time spent watching TV, watching TV, ATS, Peoplemeter, TVmeter, TV viewer, TV audience behaviour research
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Contexts of a community life in contemporary town
Burianová, Adéla ; Lupač, Petr (referee) ; Růžička, Richard (advisor)
The community has changed in many ways while proceeding from traditional to modern society. It has transformed into new form, which can be called present or urban community. Urban community is a place with stronger solidarity in the world of individualism. It is the result of two forces. Firstly, the natural human need of belonging to any group; on the other hand partially impersonal relationships in contemporary town. The first chapter of the paper deals with the aspects of community phenomena in the work of traditional and also later sociologists. In the following part, the process of seeking one's own identity as one of the main principles of forming urban community is focused. The last part describes the manifestation of a community life in town.
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The communication and communities on the internet
Macura, Lukáš ; Lupač, Petr (referee) ; Duffková, Jana (advisor)
The thesis deals with Internet communication and communities on the Internet. At the beginning summarizes existing knowledge in the field of communication, the theory and division. This is followed by the performance of certain Internet communications. Then describes the aspects of Internet communication, which brings you Cyberspace. After discussing the issue of communication focuses on issues of communities. More details will then deal with site Facebook.com. Following the presentation of basic functions of this site presents accomplishments and negatives of this phenomenon of the last days.
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