Original title: Obchodní značka a její symbolický význam aneb podle čeho se mladí oblékají
Translated title: Brand and Its Symbolic Meaning. What Determines the Fashion Trends of Young People
Authors: Jindra, Martin ; Müller, Karel (advisor) ; Lupač, Petr (referee)
Document type: Bachelor's theses
Year: 2009
Language: cze
Keywords: identity; marketing; symbols; trademarks; identita; marketing; obchodní značky; symboly

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/30103

Permalink: http://www.nusl.cz/ntk/nusl-285592


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses