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Options and use of multimedia communications in the corporate practice
Veselý, Petr ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work puts a number of objectives, describe the potential uses, examples of software and hardware solutions and highlight the trends and innovations in the field of multimedia communications. The reader will be given to the problems of multimedia communication and multimedia, including a description of the components of multimedia. In the next chapter we will find the description of the means of multimedia communication, where a brief description of the possibilities of products and their facilities and most of the chapters focuses on virtual reality. Another part is devoted to the use of multimedia communication in a company, especially how it should be used effectively. The final part deals with modern technologies and trends in the area of control, imaging and miniaturization. The work is written in a way that the reader does not require previous knowledge of advanced technologies which are described, except of a general overview of information technologies.
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Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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The application of IT for analysis of outdoor advertising effects
Jeníčková, Tereza ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This thesis deals with use of Information technology for analysis of exposure to advertising communications, focusing on outdoor advertising.In the theoretical part is a brief outline of the beginnings and development of advertising, its effects on people, whether it can change their consumption behaviour, its position in the modern world and the way new technology along with psychology can be used for its analysis. The second part gives insight in the practical research of effects of outdoor advertising on people. There is an approach of Eye Camera technology in praxis, preparation for research, problems solved in its course. Data obtained are both verbally and graphically interpreted.
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Problems and Options of User Interface
Boučková, Jana ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis is dedicated to the field of Human-Computer Interaction (HCI), which covers user friendliness, usability and further aspects of interaction between computer and a human. According to the assumptions of author this field is not favourably promoted during the educational process of the Czech IT experts at Czech universities. Knowledge of HCI is one of the crucial factors of development of effective information systems. The first key part of this thesis contains evaluation of education in HCI at Czech universities. In the second key part the author proposes a subject of HCI, which could be thought at Czech universities. Finally the reached goals are compared with the set ones.
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Unprofessional film-making and copyright law
Vitinger, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Main goal of this work was to map the area of copyright law connected with nonprofessional film-making. Due to fast expansion of the internet and digital media, the number of non-professional film-makers is increasing rapidly. And copyright law is not able to react on this change. Temporary Czech copyright law is strongly developed, with strong position of colective administrators of copyrights. For non-professional use is this situation quite unsuitable. Copyright laws are too strict and complicated and collective administrators are focused on professional use. The result is massive infringement of copyright laws. One of the answers is the Creative Commons iniciative, which proposed few licenses, based od copyright laws. These licenses can be published along with the artwork to encourage potential user to use the work without asking permission. Author can choose what rights would be limited, for example commercial use, or making derivative works. This bachelors work proves that Creative Commons licenses are good choice for non-professional film-maker. They bring simplicity and null costs, in comparison with complicated and expensive licensing from collectively administrated rights.
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Financial project of multimedia laboratory equipment at the University of Economics
Seko, Martin ; Krsek, Libor (advisor) ; Sušánková, Martina (referee)
Objective of this thesis is to analyze funding possibilities of hardware and software equipment in the multimedia laboratory at the University of Economics and create project of funding this equipment. The document will be conceived as well arranged view of funding situation in the Czech Republic. It will be usable as directions as well to those who will try to find a solution of similar situation in the future. Technical utilities in laboratories and scientific workplaces in general are often very expensive. The simplest way how to fund this equipment is to use university financial sources. However, financial position of academic subjects is not simple. Subjects don't work out about amount of their budgets and subsidiary gainful activity is very complicated. They must seek for financial support of their projects generally. There are number of funding possibilities, from academic grants and funds of Ministry of Education up to European Union purpose-built capitation grants. Assignment of these coffers is governed by strict rules and especially depends on subject activities, which will be financed from them.
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Innovation Aspects of the Electronic Toll System in the Czech Republic
Šindelářová, Jana ; Basl, Josef (advisor) ; Krsek, Libor (referee)
This thesis deals with the innovation of information system (IS) as a decision problem. The main objective of this thesis is the construction and the application of a method to select an optimal innovation variant of IS in an organisation of any scale. The designed method is based on the conception of the innovation of IS in the methodology "Multidimensional Management and Development of Information System (MMDIS)". The proposed selection method (Method of Innovation Modules based on MMDIS - MIM) is intended to serve mainly for decision-making on a strategic level. The IS structure is mapped in accordance with the MMDIS methodology. Innovation aspects are derived from two approaches: innovation aspects based on the MMDIS principles ("module of principles" - e.g. integration, flexibility, standardisation, measurability) and innovation aspects based on the IS dimensions defined in MMDIS methodology ("module of dimensions" - e.g. software, hardware, processes and functions, finances). The proposal method enforces a systematic approach to evaluation of the innovation variants, ensuring that the innovation aspects (the principles and the dimensions) are aligned with key requirements. As an example, this method is applied to an existing electronic toll system operated in the Czech Republic. Basic innovation variants of the electronic toll system are described - the microwave, the satellite and the hybrid toll system. Case studies from the Czech Republic, Austria and Germany are used for support the proposed innovation variants, as well as evaluation of variants. The principles and the dimensions form a framework for description and evaluation of the telematics, of the electronic toll and of the innovation variants of the electronic toll. The variants are compared within the framework of refined principles and dimensions, the optimal variant is proposed. The used evaluation parameters are a result of an analysis of published studies and specific toll system technical designs. The Method of Innovation Modules was constructed on the basis of MMDIS methodology and demonstrated by application in an example scenario (electronic toll). The key result of the proposed method is the comprehensive structured map of available system innovation opportunities.
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Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
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The analysis of education of informatics' subjects in The Faculty of Informatics and Statistics of the University of Economics Prague with emphasis on system, contents, cohesion of subjects and suggestion of improvement of present state
Benešová, Petra ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The work insists on analysis of interrelations individual subjects of informatics' education. In the first part of the work there are specific basic terms, as are information, informatics, and student of informatics, computer and information literacy. The second part contains the analysis of informatics' subjects and outcomes of questionnaire. Contribution of my work is not only general view on subjects but also practical part, where are described and interpreted most frequent problems and inaccuracy of the education of these subjects. The work contains resolution of these problems and proposals of improvement of present state.
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