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Evolution and Changes of Advertising of the Skoda Auto Company
Veselá, Dana ; Fulka, Josef (advisor) ; Mucha, Ivan (referee)
This master's thesis focuses on the advertisement strategy of the Škoda Auto Company, the development and transformations of the brand image from the beginning of the 20th century to the presence in the relation to the changes in artistic depiction, in particular photography. It aims to analyse various factors which affect an advertisement strategy, and thus the final advertising and its means.
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Aesthetics of Loathing and Disgust in the Works of Amélie Nothomb
Izdná, Petra ; Ébert-Zeminová, Catherine (advisor) ; Fulka, Josef (referee)
Amélie Nothomb, écrivain belge contemporain, vedette des médias occidentaux, est un phénomene sociologique tres intéressant. Tout le monde connait son visage et c'est sa personnalité, avant tout, qui fait vendre. Autant qu'elle est jeune, autant elle est fructueuse et auteur a succes. Bien que ses textes soient remplis de caprices postmodernes, sophistiqués et truffés d'allusions a la littérature classique, ils sont estimés par un lectorat le plus large. Elle est analysée dans le milieu académique et lue par les adolescents. Tandis que les critiques de son oeuvre ne sont pas toujours élogieuses, Amélie Nothomb écrit de vrais best-sellers. Ses romans sont adaptés au cinéma, au théatre et meme a l'opéra {Les Combustibles), et traduits dans le monde entier. Mais évidemment la popularité ne signifie pas toujours les qualités artistiques. En quoi consiste le succes de Nothomb ? Nous avons de bons arguments pour ranger Amélie Nothomb parmi les « auteurs minores ».
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The Role of Imagination in Aesthetic Experience in Mikel Dufrenne's Thought
Borecký, Felix ; Ševčík, Miloš (advisor) ; Fulka, Josef (referee) ; Hrbata, Zdeněk (referee)
1 Summary: F. Borecký, The Role of Imagination in Aesthetic Experience in Mikel Dufrenne's Thought The aim of this dissertation thesis is to present Dufrenne's original conception of imagination and to highlight its significance for philosophical aesthetics. We focus on a critical interpretation of two alternative approaches which Dufrenne considers in his work. The first approach is based on a noetic perspective, the other on an ontological one. In both cases, Dufrenne claims that imagination is a productive, effecting activity which in a formative manner participates in knowledge of a priori truths regarding human being in the world. Such knowledge is most fully accomplished in the aesthetic experience. Only there a man opens oneself to the external world while maintaining with it a relation of primordial corporeity, which they both - i.e., both humans and the world - share. Imagination and its correlate, the imaginary, in an aesthetic experience stimulate each other and enable a reverberation of the most fundamental possibilities of human being in the world. It is imagination and the imaginary which enable a man to penetrate the superficial empirical level and reach the deep level of the a priori. On the level of the a priori, a man can experience the original corporeal unity which is of the same kind...
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