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Accessability and usability of Internet websites
Kovářčíková, Dana ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
Ve své bakalářské práci se zaměřuji na přístupnost a použitelnost internetové prezentace. Nejprve specifikuji tyto pojmy teoreticky pro úvod do problematiky, v praktické části se pak zabývám postupem a analýzou výsledků uživatelského testování na konkrétním internetovém obchodě společnosti CETRAL spol. s.r.o. (shop.studiostep.cz). Rovněž poskytnu návrhy řešení na zlepšení webových stránek, které přispějí ke zkvalitnění nabízení produktů a služeb CETRAL spol. s.r.o.
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On-line marketing forecast
Dvorská, Monika ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This document deals with new on-line marketing developments and their forecast. It is divided into three parts, whereas the first one describes particular types of traditional advertisement media and assess their pro-and-con. It focuses also on methods that we are meet with in the on-line world technologies. The second part analyses new on-line marketing developments, outlines the ways and means that are provided by the newest technologies, shows the potential of social web sites and the possible ways to use the contests. It also deals with web TV and its benefits from the marketing point of view. The third part is to outline the development of the on-line marketing, namely related to the traditional media and under itself. The prognosis is made by own experiences, opinions of skilled managers and conferences that are concerned with this topic. At the end of the document there are the possible barriers for development of the online marketing including the legislative ones.
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Metody zvyšování konverzního poměru elektronického obchodu
Kulich, Petr ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
Bakalářská práce se zabývá komplexním pohledem na konverzní poměr - ukazatel, jehož využití je nezbytné pro správné vyhodnocování úspěšnosti na intenetu. Teoretická část poskytuje obecné informace o konverzích a konverzním poměru, jejich klasifikaci, způsobech a nástrojích pro jeho měření. Dále také popisuje celou řadu oblastí, jejichž zlepšení často vede k několikanásobnému zvýšení konverzního poměru. Poznatky z této části byly aplikovány na konkrétní situaci společnosti EuroCup Agency s.r.o. a jejího internetového obchodu. Tato společnost se zabývá prodejem sportovních trofejí a upomínkových předmětů. Výstupem bakalářské práce je sada doporučení pro zvýšení konverzního poměru elektronického obchodu. Tato doporučení vychází z provedené analýzy současného stavu.
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Marketing of ICT companies
Studnička, Tomáš ; Štědroň, Bohumír (advisor) ; Novotný, Jaroslav (referee)
This work focuses on the Czech ICT market which is very varied. First of all, it should be mentioned that under the conception of ICT companies we understand companies providing hardware, maintaining and managing networks and databases,and also companies forming simpler or sophisticared software programs. The work describes the ten most successful companies, according to the polls Top 100 ICT companies in the Czech Republic 2008. The list of the Top 100 is annualy prepared by Computerworld magazine. My bachelor work describes the profile of these companies and their products and services. Furthermore, it deals with Internet which is one of the most developed ICT sectors. To provide better specification about my idia I chose two companies that are operating on Internetc, on the Czech market web portals. In conclusion, please see the assessment of ICT market and also the anticipated trends for the future development.
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COMPARISON OF APPROACHES TOWARDS PHILANTHROPY IN CZECH REPUBLIC AND IN HONG KONG
Rothbauer, Pavel ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
This work concentrates on a specific area of cooperation between the profit and non-profit sectors -- the corporate philanthropy. That is a mechanism of corporate contribution to community causes. It is usually carried out in the form of financial, product or service donation. In this manner, the corporations in the role of a social investors participate on the satisfaction of needs, concerns and interests of community. The goal of this work is first to introduce the issue of corporate philanthropy on the theoretical level and next to describe the local philanthropic practices in two very different cultures -- in the Czech Republic and in Hong Kong. The data from researches carried out in these two countries were used for the analyses of the state of local philanthropy. The results of such analyses were then compared and the local characteristics as well as weak and strong points in the respective regions were identified. In what respects is the philanthropy in both countries similar and where does is it differ? Hong Kong is a country of long capitalistic tradition and is also a regional center for many multinational companies, which traditionally engage in these activities. Is this country with its culture of corporate philanthropy ahead of us and is there something we can learn from Hong Kong? Based on this comparison we can search for inspiration, possible risks and solutions. This work was elaborated using specialized bibliography focusing on the matter of corporate philanthropy. An invaluable source of information proved to be internet, mainly because philanthropy is a relatively new phenomenon in Czech Republic and there is not a large number of monographies concerning this topic. Lastly materials and works from various foundations, mainly the Czech Donors Forum, were utilized.
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Internet marteting and ICT in Vietnam
Nguyen, Anh Tuan ; Štědroň, Bohumír (advisor) ; Kratochvil, Milan (referee)
The thesis deals with general theory of internet marketing, its opening and discrete premises for functioning, positive sides and threats that internet marketing can bring. An important part of the thesis is drawing an image of the current level of ICT infrastructure and the situation in internet marketing aplication in Vietnam.
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The analysis of competotion film distribution
Zachová, Magdalena ; Malý, Václav (advisor) ; Štědroň, Bohumír (referee)
This text deals with the market for film distribution in the Czech republic and it focuses mainly on the competition in this area. Its theoretical background lies in a structural analysis of sector and Porter's Competitive Forces model. This theoretical approach is confronted with contemporary situation on the market in the practical part of the text. Also, there is formulated a competitive advantage in product and in producer as a purchase motivation. These aspects of competitive advantages are discussed and some recommendations for market subjects are proposed. Brief discussion of financial indicators of main firms is also included.
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