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Proposal of company´s E-marketing
Junga, Filip ; Pieczková, Beata (referee) ; Dvořák, Jiří (advisor)
This bechelor’s thesis is engaged in E-marketing concept for company Alicja Adamusová Rzymanová, advokát. The aim is to describe problematics of E-marketing, analyse problems, valorize actual condition of copany and propose solution to promote copany on the internet.
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Database Design for Support of Marketing Processes
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Kříž, Jiří (advisor)
This bachelor thesis deals with problems of marketing systems of individual person and the company which are connected with using IT in these systems. It contains a suggestion for a database with advertising contracts and their fulfillment which should lead to elimination of these problems. This is how the bachelor thesis should contribute to effectiveness of marketing processes in companies.
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Model of e-commerce
Zavrtálková, Hana ; Trčka, Jiří (referee) ; Dvořák, Jiří (advisor)
In this work I made up a model of an electronic shop for the firm Vinařství Štěpán Maňák. I mean future possible competiton wiles and other barriers over implementation of the e-shop. Further I take to parts all needed steps that re important to think out and do ahead himself programmed business. The firm then herself decide, whether only pre-set e-commece on current pages or choose the other variant, that I prefer. That is to contact me recommended company, that will like cooperate with the firm and creates her wholy new and more attractive pages.
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CRM implementation in a company
Špringl, Petr ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with analysis and proposal of improvements in area of customer relationship management in a company. There is a theory about customer relationship management and about CRM systems including its implementing. Most of the thesis deals with analysis current state of CRM in a concrete company. There are presented its main drawbacks and proposals heading for improvements.
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Concept of e-commerce for company
Ševčíková, Barbora ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis is describing and analyzing company Nexx, spol.s.r.o. Thesis contains proposal of problem solving consequential on analyze, which conduces to improvement of company's future position on HW market. Proposal realization e-shop will conduce to better quality of offered services and e-shop
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Optimalization of internet pages
Koláček, Tomáš ; Číp, Vítězslav (referee) ; Koch, Miloš (advisor)
The aim of this bachelor´s thesis is redesign and optimalization of webpages, integration of webpages into one uniform type of presentation and creation a corporate identity for specific type of restaurant and accomodation company. In this bachelor’s thesis is described using of key technologies, base theoretical hypothesis, physical project realisation methods and supporting methods associated with the topic of the work.
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