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A Hegemonic City: Discursive approach to ideology and dominance in development and planning of post-socialist Prague
Orcígr, Václav ; Balon, Jan (advisor) ; Vacková, Barbora (referee) ; Naxera, Vladimír (referee)
Late capitalist society is dominated by specific attributes of neoliberal ideology, which are inscribed in various ways in the politics of governance in the context of geographical location, political and social organization, economic situation, and other parameters. Discourse plays a specific role in the reproduction and legitimation processes of ideology. This thesis elaborates a theoretical approach to ideological dominance in the topic of urban development, specifically post-socialist Prague. The latter, as an urban space that has undergone major changes of post-revolutionary transformation, becomes a specific arena in which the discursive manifestations of various actors contribute to the production of theoretically identified (and also other yet unrecognized) patterns of dominant ideology. These, in turn, create a discursive field in which reproductive and legitimizing schemas are produced that contribute to the fact that the theme of urban development serves as one of the significant means that reinforce the global hegemonic position of neoliberal capitalism. The thesis builds on Pierre Bourdieu's theoretical approach to identify the actor field within which the processes of reproduction and legitimation occur, and works with Bourdieu's theory of ideological domination, which he developed...
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Media discourse on Green Deal from energy perspective
Kolářová, Marta
Green Deal, the European Commission's initiative to protect the climate and reduce emissions greenhouse gases, has sparked controversy in the Czech public debate. An analysis of media discourse on the Green Deal from an energy perspective shows that the Green Deal is perceived predominantly negatively. In the media, it has been labelled with condemnatory statements and negative characteristics, especially by leading Czech politicians. A more favourable view of it is held by Czech companies, municipalities and experts. The public debate is being transformed in particular by the impact of the war in Ukraine in favour of energy security and accelerating the green transformation.
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Science and Technology in Media
Gellnerová, Zuzana ; Haupt, Jaromír (referee) ; Smutný, Milan (advisor)
Tato práce se zabývá vlivem médií, především nových médií, na oblast vědy a techniky. Definuje základní mediální pojmy a upozorňuje na to, že média mohou být výborným prostředkem k propagaci vědy a techniky, ale mají také obrovskou moc a mohou zkreslovat realitu a manipulovat s lidmi. V práci je také rozebráno několik konkrétních příkladů. V závěru práce je nastíněn možný pohled do budoucna propojení vědy, techniky a médií.
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Landscape of fragile dreams
Bártová, Nela ; Orlová, Jana (referee) ; Ambrůz, Jan (advisor)
The bachelor's thesis is a summary of several months of study of glass tubes in combination with other materials, media or spaces. The installation aims to take the viewer into itself by using the poetry. Fragility, concentration, absorption. The installation method will be related to the specifics of the selected environment.
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Design of IT Support for Pervasive Game
Zlatohlávek, Jiří ; Hinca, Martin (referee) ; Ondrák, Viktor (advisor)
The theme of bachelor’s thesis is a design of the IT background for specific pervasive game, i.e. a game pervades common game borders. The IT background means not only the defining the use of web pages and applications for the game, but system for monitoring the game and the defining the other specific IT solutions to be used in the game as well, with emphasis on the solutions to be supportive for the goals of the game and easy to maintain.
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The Technology of Subtitles in Films and other Media
Tobiášová, Eliška ; Jašková, Jana (referee) ; Froehling, Kenneth (advisor)
Účelem bakalářské práce je prozkoumat technologii titulkování. Ta je rozebrána historického, současného a budoucího hlediska. V práci jsou zmíněny i specifické způsoby využití titulků pro určité typy médií a součástí je i rozbor cílových skupin, pro které jsou titulky určeny. Kromě teoretického rozboru technologie titulkování je na závěr proveden experiment, jehož účelem je porovnat přesnost titulkování mezi strojově generovanými titulky, profesionální prací a amatérskou prací. Toho je dosaženo porovnáváním titulků ze stejných filmových scén vedle sebe v tabulkách. Výsledek výzkumu, který je odvozen na základě kritérií, zmíněných v práci, ukazuje, že profesionální titulky jsou nejspolehlivější cestou.
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Formats of Lying
Čepelka, Michal ; Mikuláštík, Milan (referee) ; Klímová, Barbora (advisor)
I perceive the thesis as a result of long-term considerations of forms of lies and manipulation and their importance in today's society. Based on the research of these forms and the environments in which they occur, I try to detect the effect of the lie on both individuals and society. And with the use of multiple media that capture this exploration process.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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Strategy for Managing Sales Promotion of Company
Viková, Miroslava ; Hruška, Stanislav (referee) ; Mallya, Thaddeus (advisor)
This thesis deals with analyzing strategic position of energetic drinks production company. It mainly focuses on establishing a way the company can sustain and improve its current competitive position in the market. The results of the analysis in this thesis should be able to come up with measures that can help the company improve its sales promotion strategy in its area of activity – energy drinks. These measures should be the basis for its competitiveness and sustaining its position in the market.
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Communication with Media and Public at Emergencies
Brzobohatý, Jan ; Kopecký,, Zdeněk (referee) ; Rosická, Zdena (advisor)
The bachelor’s thesis deals with communication with media and public at emergencies. The fundamental topic are the emergencies, their definitions, classification and the fact, that emergencies occur more frequently and attract public and media attention. Communication is the next presented topic as well as its classification, function and barriers to communicate effectively. Further part is devoted to general characteristics of media, its role in contemporary society and impact on the public. One part also pays attention to the media behaviour and journalistic ethics. The next part characterizes methods of population warning at emergencies, which are available for the government as well as the methods how media are informed at emergencies. Therefore state administration need experienced people having knowledge about emergencies, communication with the public and media, being able to present these problems adequately.
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