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The Role of a Poster in the Present-day Society
MENČÍKOVÁ, Věra
This thesis consists of two parts - theoretical and practical. The theoretical part of the thesis deals with the problems of visual information and public communication, investigates the role of poster, or billboard in the present-day society. The practical part uses of analysis, synthesis and comparison of theoretical knowledge with artistic experience to create two series of graphic art on the theme ?Women - Gender - position?. These graphic works have the function of poster and billboard. These posters are created by computer graphics. The aim of this thesis is to create artistically valuable works based on theoretical knowledge about the nature, purpose, functions, opportunities and development of graphic design. These works also become a stimulus for thought and discussion on the theme ?Women - gender - positions?.
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Design and implementation of the package long-playing records (LP vinyl)
DOBAL, Stanislav
This thesis deals with the history records and charts its development through history to the present. It shows readers the first attempts of recording and reproducing apparatus , describes the history of the devices to play music and invented the phonograph . It outlines the creation of packaging design as a separate art disciplines and maps it over time to the present. The conclusion is devoted to contemporary music media. It outlines the emergence of followers technical revolution , cassettes and compact discs.
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Developmnet of web portfolio
Krejčí, Václav ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
Goal of this bachelors work is to study and valuate the problematics of webdesign process and team, with special attention to character of graphic designer. Main goal is to explore the problematics of developing a web portfolio. This Bachelor work is connection of two parts. First part is anout theoretics of web development. The second explore the problematics of development of the web portfolio and it is focused on development of my own web portfolio.
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Perception and production of graphic design in different cultures
Čermák, Radim ; Sigmund, Tomáš (advisor) ; Krsek, Libor (referee)
The modern world is more and more dependent on information. As grows its importance, so does its quantity. That is why the good communication, especially the visual one, is indispensable for the proper disclosure and addressing of potential recipients of information. Graphic design provides the form of visual communication. The interconnection of different cultures is linked with the quick pace of globalization - thus the communication with different cultures is important. Each culture is based on specific values that can vary and very often do to a great extent. These values are then reflected in all areas of human activity, graphic design included. At first, we define the term culture and have a look at the process by which we acquire it - to find out its influence on us. We use as a means the interdisciplinary approach which draws knowledge on cognitive science, neuroscience, psychology and anthropology. Next, we focus on the principles of visual perception and studies concerning the difference in behavior and visual perception in different cultures. We divide the world on the basis of culture-shape events into different cultural units and we analyze graphic design in different cultures by using the knowledge from the previous chapters. We point out the principles and potential pitfalls of symbols and colors in the communication with other cultures. We describe the way how the paradigm of cultural values is reflected in the graphic design and we try to capture the features of visual communication typical for each culture.
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Promotional materials of an educational institution
Lišková, Martina ; Kincl, Tomáš (advisor) ; Pokorný, Pavel (referee)
Publication analyzes the actual requirements for modern promotional materials of an educational institution. These requirements will be specified with regard to target group -- university applicants. The analysis will reflect main aspects of this domain. This publication contains an exploration of facts in relation to the actual presentation materials created by economic and management universities. Result of this work are the recommendations on making concepts of promotional materials of an educational institution.
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Bauerová, Marie ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
Cílem této práce je ujasnění pozice grafického designu resp. Corporate Designu v oblasti marketingu. Pochopit rozdíl mezi Corporate Identity, Corporate Image a uvědomit si, co tyto pojmy znamenají a jaká je jejich důležitost. V praktické části vysvětluji vytváření jednotného vizuálního stylu na konkrétním příkladě z praxe, včetně využití vlastních zkušeností. Ve své práci se snažím ukázat, že budování image je nelehkým, ale velice důležitým úkolem firmy.
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The relationship of information and graphic design - the application on certain marketing tools
Procházková, Magda ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
In today's world overcrowded of information is necessary to distinguish what is important and what is not. This helps the information and graphic design. The work explains the relationship between them and describes their principles. Than applies them to the elements of marketing mix such as product and promotion. The first part of this work deals with theories and principles. First describes the information design, its birth, discipline, informational designer and provides practical advice. In other part it deals similarly with graphic design. In the last part of the theory marketing describes marketing and marketing mix. Practical part first describes the relationship of information and graphic design. It refers to the interdependence and shows the differences between them. In other parts are applied information and graphic design rules on the elements of marketing. In the product part focuses on the logo and corporate identity, product design and product packaging. The promotion part evaluates the usage on the web promotion and printed promotion.
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Analysis of graphic design of information portals and a usage of Web 2.0 graphic elements
Reichmann, Tomáš ; Šedivá, Zuzana (advisor) ; Turek, Filip (referee)
We could not get by without information portals and internet magazines in today's information society. Graphic design is an integral part of these web sites and dramatically influences their usability, user's perception of their seriousness even user's behavior itself. That is why I analyzed graphic designs of successful Czech portals through user testing, personal evaluation, compatibility and download-times analysis and popularity. I defined graphic design principles for each type of information portals based on the results of this analysis which will help web designers create high-quality and effective designs. I used these principles during the making of Topreport design which became a successful project on the field of information servers.
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Grafický design: porovnání v různých kulturách
Čermák, Radim ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Bakalářská práce poukazuje na nezastupitelnou roli vizuální komunikace a grafického designu v soudobém globálním a informacemi zahlceném světě. Rozděluje svět na jednotlivé kultury a charakterizuje jejich hlavní znaky. Dále charakterizuje grafický design typický pro tyto kultury, vystihuje hlavní rysy a odlišnosti. Na základě těchto faktů práce popisuje, jaký přístup k tvorbě grafického designu oslovuje zákazníky v příslušných kulturách a jaký přístup má potenciál oslovit zákazníka v interkulturálním měřítku. Zabývá se také možnými problémy při přenosu grafického designu mezi různými kulturami a popisuje historii grafického designu a jeho možný vývoj v budoucnosti.
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