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Design Process Management of the Order in the Selected Organization
Kotková, Alexandra ; Gruzová, Marcela (referee) ; Jurová, Marie (advisor)
This thesis focuses on the analysis of process management of a contract in a selected organization. The aim of the thesis is to reveal the shortcomings and weaknesses in the process of order execution from the customer's enquiry to the actual handover of the order to the client and thus to propose improvements to the existing management. The practical part of the thesis deals with the analysis of the current situation and the weaknesses are analyzed using the FMEA method, which serves as a basis for proposing solutions. The proposed measures focus on the development of work procedures and satisfaction questionnaire, the employment of a new employee, the introduction of a time schedule and the use of the Trello tool for job scheduling. These steps should lead to meeting delivery deadlines and increasing customer satisfaction.
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Space management of a retail unit
RYCHECKÁ, Julie
The thesis deals with space management of a selected retail unit Kaufland in Jihlava. The first step was to map the current layout of the sales and non-sales area. Subsequently, a questionnaire was developed and presented to respondents of all age categories shopping in the selected retail unit. The questionnaire examined not only the frequency of purchases, but also satisfaction with the current layout of the sales area and the range of products offered. When dissatisfied, respondents could list what they were specifically dissatisfied with and could suggest solutions to these problems. When the collection of responses was completed, the data was evaluated. Using this data, suggestions were then made that the sales force could apply to achieve higher customer satisfaction. Thus, the result of this work is the redesign of the sales unit layout.
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Customer satisfaction of the selected business entity
SVOJŠOVÁ, Barbora
The bachelor thesis focuses on customer satisfaction of a selected business entity. The aim is to evaluate the current satisfaction of guests in the Hotel U Kapličky in Písek and to suggest recommendations to improve the service. The thesis begins with the theoretical part, where customers and their satisfaction are characterized, then the business entities and the specifics of marketing within accommodation and catering services are discussed. These pieces of theoretical information are then used in the analytical part dealing with the evaluation of guest satisfaction in the hotel environment. The practical part consists of a questionnaire survey and an individual in-depth interview with a manager to determine guest satisfaction. The final part contains suggestions and recommendations to improve overall guest satisfaction.
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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Customers satisfaction research
Rodan, Zdeněk ; Trégerová, Jaroslava (referee) ; Němeček, Petr (advisor)
The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.
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Design of Supplier-Customer Relationships in Terms of FinancialTies
Kučera, Lukáš ; Sedláčková, Magda Piknová (referee) ; Jurová, Marie (advisor)
The bachelor’s thesis deals with an evaluation of the situation of individual entities from a selected company on the basis of information and documentation provided by the company. The thesis consists of theoretical part and practical part, of which theoretical part consists of individual definitions which are related to the thesis, it deals in more detail with claims which then helps realization of the analysis in the practical part. The practical part focuses on the analysis of supplier-customer relationships within individual entities of the selected company. The invoices issued in 2020 within the entities provided by the company were subjected to the analysis. The results of the analysis were then evaluated, commented and on the basis of the results are written recommendations for improvements and innovations in the company.
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Studies Purchasing Function in a Company
Žižka, Marek ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The bachelor thesis deals with the business function of the company. Specifically, it focuses on the purchasing function of the company, inventory management, and customer segmentation. The thesis contains an analysis of the current state of the company, on which are based proposals for changes to improve company’s business function and customer satisfaction.
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