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Prodej automobilů prostřednictvím internetu
Sekerka, Jan ; Martinovičová,, Dana (oponent) ; Dvořák, Jiří (vedoucí práce)
Bakalářská práce si klade za cíl navrhnout nový model pro prodej automobilů na internetu. Pro názornost se model vztahuje pouze na český trh, ale je možné jej aplikovat i na jiný trh či dokonce odlišnou komoditu. Tento návrh modelu vychází z analýzy současného stavu prodeje automobilů, která je také součástí této práce, jak ve virtuálním, tak i v reálném prostředí. Pro zpracování jsou využity teoretické poznatky z elektronického podnikání a metodika pro zpracování analýz okolního prostředí.
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Proposal of Communication Mix of the Selected Company
Jančo, Ján ; Havíř, David (oponent) ; Milichovský, František (vedoucí práce)
This diploma thesis deals with the communication mix of a selected company, which is the newly opened Porsche Center in Brno. In the first, theoretical part, the author discusses the theoretical basis and methods that were used in the following part from selected sources. In it, the monitored company is examined using a PEST analysis and Porter's five forces analysis, while the results of the analysis are summarized using a SWOT analysis. In the final part, the design measures are presented, which are based on the findings and investigations in the analytical part. Among them, the author suggests increasing activity on social networks, revitalizing websites or creating advertising items.
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Evaluation of Effects of "Cash for Clunkers"-like programs on car markets and macroeconomic situation
Fiebig, Florian ; Semerák, Vilém (vedoucí práce) ; Červinka, Michal (oponent)
Bachelor's Thesis Proposal Institute of Economic Studies Faculty of Social Sciences Charles University in Prague Author Florian Fiebig Supervisor Mgr. Ing. Vilém Semerák PhD. Proposed topic: The Impact of German policy, cash for clunkers, on the Czech market in regards to price level and output. Topic characteristics After the financial crisis in 2007-08, governments all over the world tried using several policies in order to promote growth and stability for their economies. On July 1, 2009, the USA launched its policy "Car Allowance Rebate System (CARS)", commonly known as "Cash for clunkers." It was a program designed to boost car sales, by giving the US residents an economic incentive swap their old and economic inefficient cars for brand new models that are more fuel efficient as well as produce less CO2. In the same year, Germany tried to promote growth and stability using the same policy/program. However, this policy did not just had an impact on the German economy, but its neighbors as well. In addition to that, it is interesting to find out if this policy was beneficial to implement or rather harming the economy even further. Although several papers conducted research on the effects of the cash-for-clunkers policy, I will focus on the effects that the German policy had on the Czech economy with...
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Evaluation of Effects of "Cash for Clunkers"-like programs on car markets and macroeconomic situation
Fiebig, Florian ; Semerák, Vilém (vedoucí práce) ; Červinka, Michal (oponent)
Bachelor's Thesis Proposal Institute of Economic Studies Faculty of Social Sciences Charles University in Prague Author Florian Fiebig Supervisor Mgr. Ing. Vilém Semerák PhD. Proposed topic: The Impact of German policy, cash for clunkers, on the Czech market in regards to price level and output. Topic characteristics After the financial crisis in 2007-08, governments all over the world tried using several policies in order to promote growth and stability for their economies. On July 1, 2009, the USA launched its policy "Car Allowance Rebate System (CARS)", commonly known as "Cash for clunkers." It was a program designed to boost car sales, by giving the US residents an economic incentive swap their old and economic inefficient cars for brand new models that are more fuel efficient as well as produce less CO2. In the same year, Germany tried to promote growth and stability using the same policy/program. However, this policy did not just had an impact on the German economy, but its neighbors as well. In addition to that, it is interesting to find out if this policy was beneficial to implement or rather harming the economy even further. Although several papers conducted research on the effects of the cash-for-clunkers policy, I will focus on the effects that the German policy had on the Czech economy with...
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Prodej automobilů prostřednictvím internetu
Sekerka, Jan ; Martinovičová,, Dana (oponent) ; Dvořák, Jiří (vedoucí práce)
Bakalářská práce si klade za cíl navrhnout nový model pro prodej automobilů na internetu. Pro názornost se model vztahuje pouze na český trh, ale je možné jej aplikovat i na jiný trh či dokonce odlišnou komoditu. Tento návrh modelu vychází z analýzy současného stavu prodeje automobilů, která je také součástí této práce, jak ve virtuálním, tak i v reálném prostředí. Pro zpracování jsou využity teoretické poznatky z elektronického podnikání a metodika pro zpracování analýz okolního prostředí.
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