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Proposal of Communication Mix of the Selected Company
Jančo, Ján ; Havíř, David (oponent) ; Milichovský, František (vedoucí práce)
This diploma thesis deals with the communication mix of a selected company, which is the newly opened Porsche Center in Brno. In the first, theoretical part, the author discusses the theoretical basis and methods that were used in the following part from selected sources. In it, the monitored company is examined using a PEST analysis and Porter's five forces analysis, while the results of the analysis are summarized using a SWOT analysis. In the final part, the design measures are presented, which are based on the findings and investigations in the analytical part. Among them, the author suggests increasing activity on social networks, revitalizing websites or creating advertising items.
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