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Managerial Communication In a Selected Institution
ZASADILOVÁ, Kristýna
Communication is part of our daily lives. Nowadays we can't exist without communication. It forms our relationship with other people. A good manager knows how important communication is for him and for the whole company. Communication affects other processes in the company, such as performance and employee motivation. Therefore we should try to improve it or at least to maintain it at a satisfactory level. In the theoretical part of this bachelor thesis there are explained communication itself and the related basic concepts of communication, kinds and types of communication, communication process, managerial communication, internal communication, communication styles, communication barriers etc. on the basis of literature data. The practical part of the thesis deals with the individual components of managerial communication in the chosen company. For this part I chose the joint-stock company Madeta in Řípec. The aim of my thesis is to evaluate the communication of a manager in this company and to suggest changes to improve the current state of communication. I used the form of a structured interview to define the current situation of communication in this company. I interviewed the director of the production plant in Řípec, Mr. Josef Pánek. The meetings took place in the director's office in the company and in a friendly and relaxed atmosphere. After a few meetings with the director, I decided that there are no serious obstacles in the communication within the company. Nevertheless, I suggested some changes to improve the current state of external and internal communication. These changes will be helpful to improve workplace relations as well as for better comprehension of employees and customers.
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Internal communication as a part of the National Gallery communication strategy
Menclová, Eliška ; Mikeš, Jiří (advisor) ; Riedlbauch, Václav (referee)
The thesis deals with the issue of internal communication at the National Gallery in Prague. The first part is focused on theoretical concepts, historical development and definition of the substance and means of internal communication. The essence of the work consists of situational analysis of current conditions at the National Gallery in Prague in terms of internal communication, with an emphasis on conceptual changes and communication strategy. The conclusion of the analytical part is dedicated to the evaluation of questionnaire survey, formulation of the strategy and design of communication plan, concrete activities and recommendations in the internal communication according to particularity of public cultural sector.
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The tools of effective internal communicaton in times of social networks.
Růžičková, Barbora ; Zadražilová, Dana (advisor) ; Kubálek, Tomáš (referee)
Nowadays, the term of communication includes many types of information sharing and the efficiency of this process is the art of understanding the individual components of the communication process and the proper use of communication tools. It is necessary to be aware of the change of the current people thinking which differs considerably from the previous generations and it relates to the change of communication channels and means of communication. Former thinking of people was based on a set order, while the world today is disorganized and complex. Formerly, there was a finite number of elements that interacted with each other, but there is an unlimited number of elements in a large interconnected style nowadays. There were predictable conditions in the past but there is a high degree of unpredictability today. It is more than obvious that mankind made a big step since the end of World War II and multinational corporations, organizations and associations have a greater influence than the government itself. It is just a matter of discussion to which extent the world will be interconnected in future and how people thinking and communication shift in the coming decades. The subject matter of this thesis is the way of internal communication and used internal tools, especially the analysis of the channels of communication across generations, the effectiveness of communication processes and ways of using nowadays. In the theoretical part, I would like to investigate a change in human thinking (according to research by the Canadian professor Don Tapscott), the differences between the baby boomers, X, Y and new generation Z. My used sources are the websites on social marketing and also the research of magazine Forbes about the youngest generation Z. Besides the change in thinking and different effects on different generational groups I examine specific communication tools of these groups and progress in this area. I draw current and also new challenges arising from the global communication based on resources from United Nations´ official publications and the World Internet Statistics. Furthermore, I am focusing on the internal communication tools and social media. Internal communications is still relatively marginalized in the Czech Republic. Few people realize how great power is hidden within communication and how it can affect not only the atmosphere and relationships in the workplace but also the actual results of the organization. For this reason I chose internal communication as a subject of research in the practical part. The empirical part of this thesis focuses on internal communication among students of the Faculty of international relations of the University of Economics in Prague and the leadership, which share information to the students. I will focus on the online student portal ISIS, intranet, personal approach of teachers and on social media of this Faculty. I evaluate the use of the channels and subsequent effectiveness of communication channels. Based on the results of the survey I will evaluate the hypothesis which presuppose different use and functionality of communication channels. My goal is to assess the selected communication channels based on the results of this research, compare them, evaluate the efficiency and in case of weaknesses suggest possible solutions to improve the situation. Hypothesis I: Tools of Internal communication such as ISIS, website and internet are used effectively by students and students receive through them properly and in a time all relevant information, news and documents to study. Hypothesis II. Personal approach of teachers and officials helps in solving students matters. Hypothesis III. The most helpful tools in sharing information and materials is now moreless social medium facebook than the official networks of the University.
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Analysis of communication strategy within the company TNT Express related to the change of brand identity
Zezulka, Vojtěch ; Postler, Milan (advisor) ; Starý, Lukáš (referee)
The objective of this thesis is to analyze the communication strategy within TNT Express and its critical evaluation. The theoretical part is devoted to marketing and its tools, the brand and its importance and corporate identity and its ingredients. I introduce the company TNT Express and its strategy in the practical part. It is followed by the SWOT analysis. Then I analyze various communication activities related to the change of the brand identity. Based on identified problems that have arisen with the change in the company I will propose their solution.
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Influence of the modern IT/ICT on the enterprise communication
Ondrová, Lucie ; Střížová, Vlasta (advisor) ; Hadamčík, Lukáš (referee)
Nowadays communication is a key factor of success. There are more and more demands placed on it, especially for its speed, accuracy and quality. These three factors influence the direction of individuals as well as companies. Choosing the right communication channel is necessary for the best efficiency of communication. This choice is closely related to the type of message; different kinds of messages should use different communication channels. This thesis focuses on the overview of modern communication channels in companies. The channels such as Instant Messaging, e-mail, Task Managent along with classic meetings or phone will be described. Then the thesis will analyze the communication in one of the largest Czech computer stores and electronics, assess its effectiveness and propose recommendations for improvement.
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Internal communication in an organization active in the field of culture
Rogos, Jan ; Surynek, Alois (advisor) ; Siegelová, Romana (referee)
Bachelor thesis aims to describe the internal communication in particular interest group, which operates in the field of culture, and create an analysis of the effectiveness of communication channels that are used in the group. The thesis first describes internal communication in group in general. Then looks at the situation in a particular amateur theater group "S bojkou v zádech, o.s.". The main part deals with the observation of selected communication situations that arose during the preparation of the latest play, and analysis of available documents. In conclusion, it evaluates the phenomena studied.
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Possibilities of Using Social Media in Human Resource Management
Libertin, Daniel ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The presented study focuses on online social media and possibilities of their use in human resource management. The aim of the study is to define recommendations for a more effective application of social media and their tools in HR management, based on an analysis of social media tools and evaluation of results of a research carried out among Czech organizations. The study also attempts to identify the potential use of individual online social media in the respective HR activities. The study consists of a theoretical and an analytical part. The theoretical part first describes social media as a whole and then presents a description of the most common social networking services. The analytical part comprises three chapters. One chapter includes an analysis of social media tools and their potential use in the respective HR activities, while another chapter contains a description and analysis of the results of a research examining the use of social media in HR practice of Czech organizations. The final chapter presents a comparison of the outputs of both analyses. Recommendations for a more effective use of social media in HR practice are then defined based on this comparison. The outcomes of this comparison include the finding that practical use is in accordance with the defined potential only in the case of LinkedIn, which is by far the most used social networking service in Czech organizations. Facebook is the second; however, the extent to which it is used does not fully match the possibilities it offers. This also holds for other social media, particularly in terms of their use for recruitment and HR marketing, the most suitable HR activity for social media. The recommendations defined for using social media in HR practice of Czech organizations therefore mainly include greater diversification of the range of these tools used in recruitment and HR marketing, leading to addressing different types of job candidates and to better employer branding, and screening job candidates on various social networking services, using as many resources as possible.
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Possibilities of using the enterprise social networks for internal communication
Kabrhelová, Kateřina ; Feige, Tomáš (advisor) ; Poucha, Tomáš (referee)
This thesis deals with the possibilities of using the enterprise social networks for internal communication. First the thesis defines the importance of internal communication for the company, next it generally defines and describes social networks with a focus on enterprise social networks. The practical part of the thesis includes a field survey, which aims to explore a current state of internal communication in companies and identifies problems in communications between employees. Based on the results and findings in the end possible benefits of the use of enterprise social networks are discussed as a possible solution for the identified problems.
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The use of internal social network Yammer and its contribution to internal communications
Svobodová, Aneta ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
At a time when social networks are a particular phenomenon of the period include internal network still less-known tools to increase the efficiency of communication within companies. This bachelor thesis deals with the possibilities of using social network Yammer and its contribution to internal communications. The first part describes the social networks in general, it is focused on the internal network, specifically on the internal network Yammer. It describes its basic functions and discusses his contribution to the company. The practical part deals with the manner of its use in a corporate environment, and based on the survey analyzes the degree of expansion and users' attitude to its use in a specific business environment. In conclusion, I offer the possibility of its use in the context of VŠE in Prague. The aim of my bachelor thesis is to acquaint the reader with problems of internal network Yammer, with its advantages and disadvantages and thus to offer one possible solution when choosing the right tools for effective internal communication.
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Interni komunikace jako soucast rizeni lidske
Rathouský, Tomáš ; Quigley, Martin John David (advisor) ; Mýtná, Dominika (referee)
The diploma thesis focuses on characteristics of internal communication, its implementation in various forms in different companies and analysis of the internal communication in one selected company. After the analysis of its current state in the multinational company, the thesis will recommend improvements to the areas of internal communication and human resources, with the main focus of global implementation of these recommendations.
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