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The problem of hazardous waste disposal {--} The case study of battery collection in the region of Písek
KADERKA, Lukáš
Annotation The bachelor thesis deals with the problem of recycling of waste in selected location (the town of Pisek). The theoretical part of the bachelor thesis is created by a review, dealing with the legislation related to waste and its relation to pollution of environment. In the practical part I deal with the problem of recycling of batteries in primary schools in Pisek, where ECOBAT firm organized the contest in reversibility of batteries in 2008. Altogether, 2129,7 kg of batteries were returned in all schools, which increased the whole amount of returned batteries in all town from 1,5 t in 2007 to 4,15 t in 2008. The competition was won by the 9.B class from Thomáš Šobr{\crq}s school with an amount of 379.7 kg of batteries. The last was the 5.A class from Edvard Beneš{\crq}s school, which picked up 139.2 kg of batteries. By the survey via questionnaire I found out, that the main motivation of successful classes was the effort to win the contest. Both the girls and boys sorted the batteries not only because the competition, but also because they wanted to do something for environment, but this tendency was higher by girls. Parents' education did not affect the environmental feelings of the children. The campaign has achieved its purpose, because there was an increase in the amount of returned batteries and also the ecological education of children was positively affected. Almost the third of them continue to return batteries even after the closure of competition.
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Injury prevention is selected EU countries
ŠESTÁKOVÁ, Jana
Abstrakt Injury prevention is selected EU countries. The subject of my diploma work is focused on injury prevention in selected EU countries. Injuries do not present only serious health problem but also socio-economic problem. Traffic injuries in OECD countries contribute in overage 41 % to all deaths of children up to 14 years of age as a consequence of injury. The objective of my work is to describe approach of selected EU countries to injury prevention and map preventive measures in injury prevention in selected countries, including Czech Republic, Slovakia, Sweden, Italy, Germany and France. Prevention is targeted activity based on cognition that injury prevention is always simpler than dealing with irreversible consequences. Work objectives have been identified by work quantitative research methodology. I have been focused on government documents, legislative regulations as well as other documents dealing with injury prevention. Materials which were subject to secondary analysis were received from several main resources, including governmental, state and non-state institutions of selected EU countries. Due to inaccessibility of some documents or unsuitable or unfound resources, I have used complementary questioning method. I have addressed respondents living and working in selected EU countries. The issue of child injury prevention is on preference positions in political programs, takes place on all levels, including state, regional and local levels. States adopt national injury prevention action plans; approve legislative measures, such as speed in municipalities, use of cycling helmets by children, use of retaining systems. School and out-of-school traffic education is organized in all of the selected EU countries. It should begin already at pre-school age. Parents play significant role as well as state and non state institutions. The most complex program in the selected EU countries is called "Safe Communities". In all of the selected EU countries there are also other organisations which participate in preventive programs, events, trainings and campaigns. In addition other local authorities, administration bodies, organisations and communities of interest and individuals can be invited to cooperate and all these activities can be coordinated and interconnected. The issue of injury prevention must be dealt with continuously. Coordinated and consistent prevention of child injuries has positive impact on reduction of child injury rate and death rate. Result of the work will contribute to better foreknowledge, education and comparison. In addition its will be used for learning purposes by ZSF JU.
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Advertising as a tool of communication mix
DUFKOVÁ, Iva
The target of the thesis is an evaluation of current advertising offers and budgeting system characteristic of a particular organization. Object of study is advertising on various radio stations, satisfaction with the work of companies, advertising agencies and then to their advertising and consumers look to advertising.
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Political marketing in Slovakia
Komorová, Michaela ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
This Bachelor thesis deals with the development of political marketing in Slovakia since 1994. In its theoretical part it deals with the basic concepts of marketing used on the political market. The practical part describes the different types of elections which took place in Slovakia, analyses the reasons of the failure of political parties and leaders, and provides the basic overview of promoting methods used in each election.
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The goernment campaign for the american radar
Lokajíček, Jan ; Dvořáková, Vladimíra (advisor) ; Müller, Karel (referee)
This work analyzes the use of political marketing in campaign for the American radar in the Czech Republic. Its objective is to analyze the key factors which led to the failure of that campaign. At the beginning, political negotiations which led to the idea of radar are mentioned, followed by description of how the campaign was arranged by the government and what the promotional materials were. At the end, the campaign is analysed from the point of view of political marketing.
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Political marketing in Slovakia: campaign 1998
Zábražná, Adela ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
This thesis deals with political marketing and its use in Slovakia in 1998 election campaign. Political marketing is gaining more and more importance with every election. Thus, it provokes inconsistent and controversial reactions not only among voters but also among scholars. The first chapter characterizes history and the recent discourse in the field of political marketing. Second part concerns the situation in the country after the era of government of Vladimir Meciar in the area of democracy, foreign policy and also describes contribution of slovak civil society to the campaign of 1998. The third chapter contains an introduction to the Lees-Marshment model of a market-oriented party, which builds a theoretical framework for the last, analytical part of this article, the analysis of the use of political marketing by political parties in Slovakia in 1998. The main objective of this analysis is to prove the presence of the concept of a market-oriented party according to the Lees-Marshment model among slovak political parties that have succeeded in the general election to the National Council of the Slovak Republic. Secondly, a question arises of possibility of application of such a model on unconsolidated system of political parties, as it was in Slovakia in 1998.
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Political marketing: Analysis of the marketing strategy of Barack Obama before the presidential elections 2008
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential elections 2008. The first two chapters deal with theory of political marketing. The third chapter describes the specifics of American election system, which influence the pre-election campaign of the presidential candidates. The fourth chapter deals with the marketing aspects of Obama's pre-election campaign. It analysis the product "Barack Obama" with the help of SWOT analysis tools. Furthermore, it describes the target groups of the campaign and the tools Barack Obama's campaign used to target these groups. The thesis also identifies the particular marketing communication tools Barack Obama implemented in his campaign and focuses on their innovative usage. Distinctive emphasis is put on the communication with the generation millenials via the tools of internet and mobile marketing.
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A political image and negative campaigns
Pečmanová, Jana ; Horová, Olga (advisor) ; Malík, Stanislav (referee)
This essay comprises two themes of a political marketing. It describes constituent elements of image of political subjects and factors that influences it. The second theme comprises negatives and positives of negative campaigns. The practical part shows opinions of these areas. Inhabitants of small town join the research.
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Use of Political Marketing in Reinventing the British Conservative Party
Heczko, Pavel ; Dvořáková, Vladimíra (advisor) ; Nováček, Jan (referee)
The subject of this thesis is The Conservative Party and its use of political marketing. The text analyzes how the Party responded to three subsequent election defeats in 1997, 2001 and 2005 and to what extent are the Conservatives utilizing political marketing methods and techniques in reaction to the pressure from their more market oriented competitor, the Labour Party. Since the rebranding of the Labour Party under Tony Blair, the Conservatives were struggling to adapt to the new reality. Instead of utilizing political marketing and being more responsive to the wishes of the electorate they diverged their polities more to the right. However, their incumbent leader, David Cameron, is transforming the Party and making it more market oriented. These efforts are critically analyzed.
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