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Recruitment process in an international company
Giptnerová, Kateřina ; Legnerová, Kateřina (advisor) ; Svobodová, Andrea (referee)
The goal of the thesis Recruitment process in an international company is to describe selection and recruitment of employees in EY company, analyze data connected with these personnel activities and make suggestions of possible improvements of these processes based on the survey conducted by the author. The theoretical part deals with personnel management, its evolution and functions. Furthermore, this part also explains some terms connected with recruitment and describes classical as well as modern methods of the personnel functions. In addition, the theoretical part describes issues of personnel marketing and Generation Y with respect to recruitment processes. In the practical part, the company EY is introduced, and this part focuses on the recruitment process of Generation Y and personnel marketing of the company itself. Moreover, the survey with topic Satisfaction with recruitment process was conducted among members of Generation Y who started working at EY during year 2015. On the ground of this survey, three main suggestions of how to improve these processes were made.
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Comparison of consumer behavior of Generation Y in Czech Republic and Hong Kong
Bílek, Stanislav ; Pešek, Ondřej (advisor) ; Koudelka, Jan (referee)
This master thesis aims to compare consumer behavior of generation Y (people born in the period 1982-2002) in the Czech Republic and Hong Kong, based on questionnaire data. Special attention is paid to corporate social responsibility and protection of the environment, which begin to play an important role in consumer behavior. The differences between nations are examined through the questionnaire survey, which was filled out by 155 respondents. For a deeper understanding and identification of individual motifs, consumers were conducted semi-structured interviews that focused on environmental problems and corporate social responsibility. Hong Kong and the Czech Republic have different level of individualism and uncertainty avoidance, except these two cultural dissimilarities, there were no significant differences between these two nations. Environmental protection plays a larger role in the consumer behavior of Generation Y than corporate social responsibility for both nations. Corporate social responsibility is more important for young women than for young men.
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Konkurenceschopnost Číny ve 21. století: Analýza čínského lidského kapitálu
Dvořáková, Markéta ; Stuchlíková, Zuzana (advisor) ; Hnát, Pavel (referee)
The diploma thesis aims to discourse how China´s competitiveness has developed in the 21st century, with a special focus on human capital as one of the key factors of production that greatly fosters competitive advantage. The first chapter builds up a theoretical framework for the research part of the thesis. It reviews the concepts of competitiveness, Michael Porter´s diamond, and the theory of human capital. The second chapter examines trends and challenges of China´s competitive advantage according to Michael Porter´s diamond model. The third chapter evaluates the development of China´s human capital, its cultivation, current state, and surveys the generation Y´s attitudes to human capital.
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Generation Y: Development of lifestyle opinions during the period 2007 - 2013
Galík, Pavel ; Koudelka, Jan (advisor) ; Vlčková, Lucie (referee)
The diploma thesis investigates the topic of Generation Y in the context of development of lifestyle opinions during the period 2007 until 2013. The objective is to reveal specific trends in the area of lifestyle opinions during research period with focus on the Czech Republic. To fulfil this objective, diploma thesis analyses internal information sources of Omnicom Media Group in order to understand the current state of marketing knowledge towards generation Y worldwide. In order to maximize the relevancy with regard to Czech Republic, quantitative and qualitative research methods are used. The quantitative research part analyses trends on the basis of six waves of continuous research project of Median. The qualitative research part applies the focus group methodology in order to add incremental knowledge and discover novel topics which exceed the scope of the continuous research project.
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The expectations of students and graduates from the future employer
Lávičková, Romana ; Legnerová, Kateřina (advisor) ; Quigley, Martin John David (referee)
The aim of this thesis is to outline the expectations of students and graduates from their future employer. The theoretical part focuses on explaining the aspects that affect characteristics of students and graduates as future employees. The theoretical part also concentrates on issues of unemployment and on the other hand it deals with supportive programs for student's employment. Other discussed issue is the Generation Y, and its nomenclature, time definition as well as its forming aspects and its characteristics at work place. The practical part is focused on comparing the theoretical assumptions with the results of the survey, answered by 319 respondents. The quantitative method was used in the survey through half-structured online questionnaire. Results outlined the expectations of students and graduates about starting salary and employee benefits, as well as the priorities when choosing a job and preferred work environment.
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Methods of internal comunication from the point of view of the generation Y
Bečan, Martin ; Smutný, Zdeněk (advisor) ; Klíma, Tomáš (referee)
This diploma thesis deals with the matter of internal communication methods from the point of view of today's young generation, so called generation Y. It aims on the enterprise social networks. The thesis is divided into the two common parts: the theory and the research. In the theoretical part there is a brief introduction into the field of internal communication; and the communication methods are put into the process of Communication. Further the specific methods for internal communication are introduced. The segment of enterprise social networks as a new way within the internal communication is introduced further mote. The research is connected to the theoretical part and focuses on the position of the generation Y to their potential usage of enterprise social media in internal communication within a certain company. This research is in compliance with the proposed strategy.
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Brand as a part of the Marketing Strategy on the Smart Phones market
Cimbura, Zdeněk ; Říha, David (advisor) ; Ryneš, Tomáš (referee)
The main objective of this Thesis is to explain the importance of a Brand as a part of the Marketing Strategy on a growing Smart Phones market. Theoretical part analyzes four basic Marketing Strategies and their effect on a Brand Perception. The rest of the theoretical part is focused on Customer-based Brand Equity concept and brand building itself. Analytic part introduces current Smart Phone Market and analyzes marketing strategies of leading manufacturers on the Czech market. Based on the Survey and Depth Interviews, the author reveals the importance of Smart Phone Brand for Millennials, who are defined as young consumers born from 1984 to 1996. Based on the research, author recommends the marketing strategy which should help manufactures to build a strong Brand and gain Millennials loyalty.
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Ideální obsluha mladých u mobilního operátora v Česke republice
Földesová, Simona ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
The main goal of the master's thesis is to understand the actual needs of Czech Generation Y and propose a mobile services product fitting the best their needs. The topic is approach from both theoretical and practical perspective. Theoretical part proposes a better understanding of researched topic and conducts a deep market analysis. The practical part follows with the research and precise definition of the target group, its buying habits and the major unmet needs.
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Charakteristika a srovnání přístupu francouzské a české generace Y k pracovnímu uplatnění.
Tesařová, Eva
The diploma thesis deals with the generation Y and its approach to employment. The theoretical part is devoted to generational theories and characteristics of existing generations and detailed focus on generation Y. Practical part focus on surveys realized on the topic generation Y in the labour market. There is also own survey in the practical part. The goal of the survey is the comparison of generation Y in Czech Republic and French and its approach to labour market. Based on the results of the researches, proposals are recommended for employers to introduce new instruments for adaptation generation Y in the workplace. Consequently there is assessment of costs for these proposals.
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Interprofessional and intergeneration differences in attitudes towards cheating
HÁJKOVÁ, Barbora
This thesis deals with the issue of academic dishonesty, especially what effect have age, field of study and proffesion on the differences in attitudes towards cheating. The theoretical part is devoted to the phenomenon of cheating, describes the factors that influence its occurrence and in what forms may be present. Furthermore, the author focuses on the definition and description of generations and the issue of pedagogical profession ethics. In the empirical part was examined whether age and academic or professional orientation affects attitudes towards cheating and its frequency. The research sample consisted of 120 respondents who were divided into four groups: students of pedagogical disciplines, educators, students of non-teaching/non-helping disciplines and other professions (also non-teaching/non-helping). The resulting data show that attitudes towards cheating are influenced by age. Especially, the strictness of assessment of cheating increases with age. Differences in attitudes toward cheating were not found between students of different disciplines; at the same time, there were found between different professions. Furthermore, it appears that current students are confronted with cheating more often than previous generations.
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