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Direct marketing communication (an example of the selected company)
Burianová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.
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Campaign against occurrence of blood diamonds
Vrábel, Peter ; Pavlík, Petr (advisor) ; Jeníček, Vladimír (referee)
The goal of this master thesis is a complex description of blood diamonds issues and assessment of existing efforts, specific steps and presented ideas, conceptions and strategies on the ground of Kimberley Process, as well as suggestions of possible solutions and future steps of organizations like Global Witness, Partnership Africa Canada, Human Rights Watch and other interested groups fighting against occurence of illicit diamonds. The thesis is divided into 4 chapters. The first chapter describes characteristics and significance of diamonds. The second chapter focuses on organizations agitating against blood diamonds in the world. The third chapter is subsequently designated for definition and features of the term of failed state, which is often highly connected with the blood diamonds issue. The fourth chapter analyses concrete conflicts or illegal activities in Angola, Sierra Leone, Liberia, Democratic Republic of Congo, Côte d'Ivoire, Republic of Congo and Zimbabwe.
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Use of the Internet marketing activities by CzechTourism agency.
Doležalová, Lenka ; Vaško, Martin (advisor) ; Jarolímková, Liběna (referee)
This thesis focuses on internet marketing and its use in the field of tourism promotion agency CzechTourism. It examines the use of various internet marketing tools and their impact on tourism in the Czech Republic. It also focuses on work detail CzechTourism marketing activities on the Internet in terms of media campaigns in the past two years. An integral part is an analysis of websites, which serve as the main tool to promote the Czech Republic.
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Obamova volební témata rok poté
Vágnerová, Natálie ; Dvořáková, Vladimíra (advisor) ; Školkayová, Marta (referee)
The aim of my thesis was to examine in how far Barack Obama was capable to realize his promises he had given to American voters during his electoral campaign. This task were completed in two time lines: Firstly, I focused on realization of his agenda during the fist year in the office. Secondly, I researched how many of the promises and how far did he manage to realize before the Midterm election changed the constitution of the Congress to his disadvantage. To provide a solid analysis, I chose to narrow the topic and concentrated on three spheres only: tax policy, health care reform and foreign policy. However, the last one mentioned was far too extensive, so I selected three main issues Obama was addressing during his campaign: the war in Afghanistan, Iraq and the detention facility in Guantanamo. During the research I examined Obama's promises and actual policies. To illustrate what Obama was getting into I also characterized the situation in the field before his presidency.
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Propagation of accommodation through social networks
Vongrej, Maroš ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This bachelor thesis deals with the practical use of social networks for the purpose of promoting accommodation facilities. The first part of the work describes the notions of marketing, internet marketing and its forms. The second part deals with the concepts of social networking, social media and social graph, which are the main subjects of this bachelor thesis. Third part describes and compares possibilities of social networks, which the author considers to be appropriate to use for accommodation facilities. The practical part is divided into two parts, where the first part summarizes the knowledge necessary for creating campaigns on social networks and the second part practically treats the process of creating campaigns for social networks for the case of accommodation facility. The conclusion contains an evaluation of all undergraduate work and the author's own opinion.
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Data Driven Marketing in Apple and Back to School Campaign 2011
Bernátek, Martin ; Král, Petr (advisor) ; Jurek, Martin (referee)
Out of the campaign analysis the most important contribution is that Data-Driven Marketing makes sense only once it is already part of the marketing plan. So the team preparing the marketing plan defines the goals and sets the proper measurement matrix according to those goals. It enables to adjust the marketing plan to extract more value, watch the execution and do adjustments if necessary and evaluate at the end of the campaign.
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Analyses of a communication campaign of Billa
Kučera, Michal ; Postler, Milan (advisor) ; Tichý, Miloslav (referee)
the first chapter deals with the theoretical background as a base for this thesis. It defines the terms marketing communication and commercial communication. In the second half it deals with market research. The second chapter introduces Billa as a part of REWE Group and an important player on the czech market. A Big part of this chapter deals with Billa's communication campaigns. The last chapter introduces one particular campaign and analyses it, using data that were provided by Billa for this purpous.
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Possibilities of Marketing Use in Policy
Krejčíková, Kristýna ; Hesková, Marie (advisor)
The thesis deals with a form of modern marketing with respect to its application in a political environment. Thesis deals with the specifics of marketing in politics and issues are approached in the evolution of marketing campaigns around the last sixty years. The theoretical part also deals with the strategy of creating campaign. Political parties are classified by level of use of marketing instruments in their election campaigns, using a method of well-known political marketing expert - J. Lees-Marshment. The practical part is an analysis of selected marketing campaigns of Czech political parties according to the parameters described in the theoretical part. Based on the results of the analysis was drawn up a list of recommendations to create a campaign of a hypothetical political party.
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