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Business plan
Ostrý, Marek ; Krause, Josef (advisor) ; Habrnal, Marek (referee)
The final thesis deals with creating the business plan Letsgood.com s.r.o., which create modern software. Thesis is focused on strategic management and practical experiences of the author, which are gathered during his study, employment in the software company and his business. The aim of the thesis is to create a business plan up to 2016. In the theoretical part, author focuses on the comparison of various definitions of entrepreneurship, strategic corporate management and startup establishment. The beginning of the practical part describes company and its products. Next chapter forms definition of the market category, market and strategic analysis. The result of the analysis is projected to marketing strategy. Chapter people and financial plan eventually gives readers a realistic picture of the company's ambitions.
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The Strategy Proposal for Small Business
Kašpar, Ondřej ; Srpová, Jitka (advisor) ; Dvořák, Martin (referee)
The thesis is divided into individual chapters of the theoretical and practical part. The aim is to develop and evaluate strategies for the company STAKOSOLAR Ltd. stemming both from the theoretical knowledge as well as the specific data obtained in this company. Theoretical findings were drawn from literature and other resources dealing with this issue. The practical part is devoted to the characteristics of the chosen company, applying the knowledge provided in the theoretical part on the case, the selected small businesses. Attention will be focused on the individual steps of the strategic cycle starting from firm conviction of the company's management about the necessity of defining a strategy, up to design and plan of implementation of a specific strategy for the business. The thesis outlines some of the possible options for future development, assesses their demands and the pros and cons of the possible.
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Strategic Management in NGA, Ltd.
Ustinova, Vlada ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
This thesis deals with the process of strategic management. The paper includes the description of its components, strategic analysis, suggestion of strategic alternatives and defining the strategy of the specific company. The work consists of two parts: theoretical and analytical. The first part covers the theoretical foundations related to the strategic management process and information about the specifics of strategic management in a small business, as well as the specifics of small business in Russia. The analytical part includes the description of the industry of the chosen company, an introduction to its history, determination of the mission, vision, objectives, the strategic analysis of the company, proposal of possible strategic alternatives and determination of the resulting strategy. The goal of the paper is to define explicitly the current strategy of the chosen company as well as to suggest other strategic alternatives of company's survival and development.
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Business strategy of a particular company
Hajný, Petr ; Hajdíková, Taťána (advisor) ; Tripes, Stanislav (referee)
This diploma thesis describes fundamental terms of the strategic management. Main goal of this diploma thesis is to define the business strategy of the particular company. After summarization of internal & external strategical analysis's outputs the main strategical steps will be developed. These steps lead to strenghten company's position on the market.
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Business development strategy of food production
SCHÁNILCOVÁ, Kamila
The main theme of the thesis was the processing of the company?s internal and external analysis and compiling a new development strategy based on the strategic analysis. The new strategy focuses mainly on rescuing the company from liquidation and production expansion whilst keeping the continuity of business.With the help of external analysis the development of external environs was ascertained.The inner environment analysis enabled to specify internal sources of a company and their use. A new development strategy plan contains the scenario of the future development of the external environment, a new vision and the company?s mission. New strategic aims were determined.The new development strategy aims at gaining new markets and customers, incorporating new delicatessen into the production portfolio for the customers who prefer healthy lifestyle. Tradition, thorough preparation of delicatessen and a personal approach towards customers are competitive advantage which can hardly be replaced by retail chains.The company finds itself in a difficult financial situation and it is inevitable to incorporate changes which will save it from liquidation.
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Strategic analysis of Unicorn a.s.
Duchoňová, Veronika ; Krause, Josef (advisor) ; Budinská, Zuzana (referee)
This thesis focuses on strategic analysis of Unicorn Systems, joint-stock company. The first part describes theoretical process of strategic analysis which continues to practical part. It contains external analysis, internal analysis and competitive strategy. The end of the thesis contains evaluations of strategy analysis and recommendations.
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Set up and development of the business
Šebl, Roman ; Dvořáček, Jiří (advisor) ; Vacek, Petr (referee)
The Diploma thesis deals with beginnings of entrepreneur, who is going to set up his first company. The objective of thesis is checking hypothesis that visionary company is viable, with economic potencial and possibilities for growth. Theoretical part descripes major factors, which are important for health and strength of the enterprise. In these factors belong demands on entrepreneur's personality, knowledge and skills. Further protection of company -- how protect company and its own know-how before rivals. Chosing suitable legal form and choise of compaion. Thesis also saying about usefulness to have a mission. Practical part shows how the business is conceived for real market. Thesis also thinking about growth of the business and how to do it to not be such a little company with one branch. Financial statements show economical potencial, which the business is able to generate to all investors and companions in this concept of the business. The conclusion is dedicated to commentary related to objectives of this Diploma thesis.
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Motivation of nonprofit workers
Lorencová, Ivana ; Vávrová, Hana (advisor) ; Boukal, Petr (referee)
The role of the nonprofit sector in the Czech Republic has gained in importance during the last decades. The number of nonprofit organizations and employment in the third sector is growing. On the other hand, directors of nonprofit organizations have to face problems with high fluctuation of their staff. I assumed that motivation of nonprofit employees is different from employees working in for profit sector. The aim of the thesis is to analyze influences of the nonprofit sector's characteristics on the motivation of nonprofit workers in the social field in the Czech Republic. The main contribution of my research is that results and recommendations of my work should help directors of nonprofits retain experienced employees. It was confirmed in my research that satisfaction with pay does not have an influence on the intention of nonprofit workers to leave their organization. In accordance with a theoretical approach, a mission of the nonprofit organization has a key role in the motivation to work in the nonprofit sector. Surprisingly, the most important factor for decision to stay with the organization is feeling of appreciation. Recognition of work performance from supervisors and colleagues even override the dissatisfaction with pay. There are several low-cost strategies to reward employees such as regular verbal recognition for best employees, or vouchers for cultural and sport activities, wellness, and other nonmonetary benefits. It was proved that family friendly policies are strongly valued by nonprofit workers as well.
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Strategic Analysis of Rehabilitační ústav Kladruby
Musilová, Petra ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee)
In my thesis I decided to focus on the issue of a comprehensive strategic analysis of the Rehabilitation Institut in Kladruby. In my work I will try to assess the overall situation of the institute there and concentrate on the analysis by analyzing the internal and external environment. Sadly, the enter conected with my work is the fact that our economy is in this time in economic crisis. This crisis reflects in health care. In conclusion I will try to summarize and evaluate the trace of reality.
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Process of Creation and Implementation of Social Services Quality Standard in La Strada Czech Republic based on the example of Standard 3
KEFURTOVÁ, Anna
The thesis focuses on the process of creation and implementation of Social Services Quality Standard based on the example of Standard 3 in the everyday work of La Strada Czech Republic{\crq}s social workers and points out aspects that are essential to be considered in its development. The theoretical part is based on the La Strada philosophy, social and personnel management, Social Services Quality Standards and on the methodology of the quality standard relating to the dealings with seekers of social services. Based on interviews with the organization{\crq}s social workers, the practical part then aims to assess the practical value of the methodology in dealings with clients.
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