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Development of revenues of spotrs clubs according to the business cycle
Jandová, Barbora ; Ševčík, Miroslav (advisor) ; Hřebík, Tomáš (referee)
The aim of the thesis is to determine whether the fall in the economic cycle turned out also to the activities of sports clubs or not. Explore whether the environment of sport is so specific to their properties, that is better able to succeed in bad economic times than other sectors. The first part will focus and outlines the theoretical basis for the neoclassical theory of the firm, and behavioral. The thesis mentions specific features of sport companies (clubs) and diversification of their revenues and it analyzes what's the position of sport in the state budget and how much influence the sport industry has on economic performance. The analytical part will focuses on selected sport clubs. Based on information obtained it analyzes the changes in the structure of revenues and expenditures over the past few years and evaluate how much sport clubs were affected by the decline in economic cycle or not.
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Economics of sports club
Prorok, Josef ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The sports club can either be a civic association founded to promote and develop sport, or commercial company. Economy sports club, a community organization, reflects the government's spending policies and economics of the private sports club. It's a combination of reallocation of funds from the state budget to support sport and physical education and income funds from the active work of the club. Sports club depends on membership, according to which the state funds allocated. The membership of the economy has a positive effect of sports club and in terms of revenue from membership fees.
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Economy of the football club FC Slovan Liberec
Kubelová, Dita ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of this work is the economic situation of the football club FC Slovan Liberec, playing since 1993 Czech top league competition. Theoretical part will outline the issues, which in the practical part will be examined deeper. I will define the basic terms, relationships and formulas that were subsequently applied to a specific company. At first, the practical part will be devoted to traditional financial analysis, where the horizontal and vertical analysis will examine the assets and liabilities, and then I will focus on individual groups of the ratio indicators and always compare obtained results with selected league clubs. The next section will analyze the demand of the customers for the club's products - ie. attendance at the home matches. I examine whether the participation at the matches is in a relationship with the current success of the club and whether the day of the match actually affects the fans' attendance. In the final part of the thesis I will try to propose innovative solutions that would help the club to solve the identified problems.
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Economy of the football club SK Slavia Praha
Brejcha, Lukáš ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of this paper is to evaluate the economic situation of the sports club SK Slavia Prague, which has a long tradition in our country. The work consists of an introduction, theoretical - methodological part and a practical part. In the introduction, briefly describe football in our country. Then, the theoretical - methodological section contains a whole history, its ownership structure, etc., and also describe methods to be used in the practical part. The practical part will consist of financial analysis, economic analysis of the club, I will also deal with the demand after the product of the club and its depandancy on various factors, there also will evaluate whether the SK Slavia Prague has adequate economic base by new UEFA standards (UEFA Club Licensing and Financial Fair Play Regulations). Finally, I will try to assess how the economic crisis has affected the club SK Slavia Prague.
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Economics of sports club SK Folimanka
Pachlová, Monika ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
This bachelor thesis analyzes women's basketball club SK Folimanka. It describes strategic and marketing planning, club funding and the way of organizing. It also evaluates the financial analysis. The aim was primarily to determine the impact of the separation of ZVVZ USK Praha from the main unit SK Folimanka.
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Economy of the football club FC Viktoria Plzeň
Bejček, Martin ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of this work is to confront economy of football club FC Viktoria Plzeň with new regulations of the Union of European Football Associations - UEFA. It is based on new legislative document - Club Licensing and Financial Fair Play. The first part analyzes personnel, administrative, legislative and financial criteria according to this document. The practical part then confronts regulations with the real situation of the club. Club's profile consists of financial analysis, which is based on club's accounting reports, and records the development of financial indicators. There is also included comparison of various indicators with GDP of the Czech Republic. Next part consists of an analysis of club's sporting results and SWOT analysis, characterizing the current situation of the club. The final section summarizes fulfillment of the UEFA objectives. Last chapter suggests the future financial plan in case the club will qualify for the main group stage of the Champions League competition in the upcoming season.
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Economics of Sports Club Iuventa Michalovce
Mačuga, Marek ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
Bachelor thesis consists of an introduction, conclusion and two main parts. Introduction focuses on the choice of topic. Immediately followed by the theoretical part, which explains the basic concepts of economics sports club, business firm, various indexes and analysis. The core work is the practical part where theory is applied from the legal form through proportional analysis to cost-benefit analysis. At the end of the practical are referred forms of financing sports club. Conclusion is a summary and comparison of the business firm and sports club, and assessment of the current situation in the club.
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The economics of the sports club ČEZ Basketball Nymburk
Kotas, Lukáš ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The analysis of the situation and the economics of the basketball club ČEZ Basketball Nymburk, the recognition of the marketing mix, strengths and weaknesses, evaluation of financial statements. In the work there is valuated the current situation of the club and possible future steps to maintain or even improve the dominant position of the club within the Czech Republic.
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The Analysis of Marketing Communication of Sports Club
Nováková, Kateřina ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with analysis of marketing communication of basketball club TJ Sokol Hradec Králové. The objectives of the thesis are to find out the current state and to analyse particular components of communication with potential spectators and sponsors. Necessary information was found out thanks to observations and communication with management of the club. The benefits of this thesis are identification and valuation of the current state of the marketing communication. At the moment the club doesn't have any analysis concerned with this issue. The bonus of this thesis is setting of medium-term marketing objectives and adumbration of marketing strategies to attain them. This thesis is divided into four parts. The first one describes in detail components of marketing mix and components of marketing communication. The second part is aimed at components of marketing and marketing communication applied to an area of sport. The third part deals with the particular analysis of the current state of the marketing communication used by the club. Finally, there are proposed marketing objectives and strategies to improve the marketing communication in the fourth part.
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