|
Marketing support of the Baby Well product
Zahradníková, Adéla ; Halík, Jaroslav (advisor)
This bachelor thesis examines a form of marketing communication, which is referred to as bellow-the-line (BTL). It's arranged chronologically according to the individual steps, which were taken in the course of the project. It observes the environment of an advertisement agency, which has the task of implementing a sales promotion for PG Corporation. This is client who functions in the children segment of the market with their brand Baby Well. Thus in the first part is a brief introduction of the PPD Services s.r.o. agency, which was responsible for the execution of the whole project. In the next part is described the analysis of the sales promotion. At first the assignment of the client is analyzed -- the so-called brief -- and its essentials. After that attention is turned to the production of a tour plan, composition of a budget and to a very important training of the hostess, with the client presence. In this part is described in detail the task of the hostesses and their equipment for the given promo action. In the conclusion of this thesis its' given goal is answered, which is to see if from an investment point of view it pays off for the client to continue this form of marketing communication with the client and if it's sensible to continue. Information for the whole bachelor thesis has been for the most part gathered from own experience and the documentations of the PPD Services s.r.o. advertisement agency. The author's consciousness about the given topic has also been raised by books, which are mentioned as sources of this bachelor thesis.
|
|
Automotive Corporate Strategy in CEE
Kadlecová, Petra ; Zadražilová, Dana (advisor) ; Seydlitz, Christian (referee)
The diploma thesis shows the status of the automotive industry in the Czech Republic. It shows the trends in the Czech automotive industry in short theoretical presentation. There is a trend of the future competition from developing countries, other problems are growing raw material prices or government's limits in CO2 production. The companies connected to the automotive industry are reacting. The relevant information about the status and reactions of the Czech automotive industry companies, especially at the time of the crisis, was gained. The work answers the main question: How will the situation look like in the Czech automotive industry after the end of the crisis.
|
|
Employment of Persons with Mental Disabilities and Sponsored Employment as a Tool for an Active Employment Policy
Klingohr, Jakub ; Hájková, Vanda (referee) ; Šiška, Jan (advisor)
The aim of my work is to introduce to the readers the programme of employment support. This service is helping handicapped people to find their own place in the open employment market. The text is divided into several parts. The first two are theoretical and the remaining ones are more focused on the practise of employment support. In the first chapter I define the term of mental retardation and I list the methods of its classification. This part should answer the question of what method is suitable to be applied in the area on employment of people with metal retardation. The next part is devoted to a handicapped person's position in a society and his integration into the society in the field of employment. In the third chapter I focused on the issue of employment of the handicapped people. Here I list the important changes in the legislature designed to support those who are disadvantaged on the employment market. I also enclose the employment support programme with its aims and principles and case studies supplement. Powered by TCPDF (www.tcpdf.org)
|
|
Tax competition in the EU : Why not to harmonize corporate income tax
Salí, Martin ; Schneider, Ondřej (advisor) ; Dědek, Oldřich (referee)
In this thesis, I propose to answer the question whether it is necessary to harmonize corporate taxes in the European Union. For this purpose, I carry out an analysis on the existence of corporate tax competition across the EU member states with regard to its leading determinants. I discuss theoretical concepts and conclusions of empirical studies carried out under this topic. By analyzing long-term benefits and costs of fiscal sovereignty of the EU member states in the field of corporate taxation, I come to the conclusion that the tax harmonization in the EU is not needful. I support this outcome with considerations about the net benefit of harmonization, its political enforceability, potential tax exporting effect and growing foreign share on capital, distinction between internal and external tax competition, possibilities of the budget stabilization, spontaneous corporate tax rate convergence and optimal tax structure. Powered by TCPDF (www.tcpdf.org)
|
| |
|
Working Motivation of Nurses
FLORIÁNOVÁ, Michaela
Current status: The word motivation means to move. A motive is a factor that forces us to move ahead and meet our goals. The American Professor Frederick Herzberg dealt with motivation and compiled the motivation-hygiene theory of motivation. In this theory he focused on the satisfaction and dissatisfaction of respondents with work and the circumstances that led to those feelings. (2, 3). Subject: The aim of the research was to explore the extent to which hygiene (maintenance, external) and motivation (internal) factors affect job satisfaction of nurses. Methods: To obtain the necessary data for processing the thesis, quantitative research was used and it was conducted using a non-standardized questionnaire. Nurses and ward nurses in hospital wards in České Budějovice were involved. The theme of the questionnaire concerned the motivation and external factors according to Herzberg. The questionnaires were processed by SPSS, a non-parametric correlation test, and for evaluating the response rate a descriptive statistical function was applied. For statistical confirmation of the hypotheses was chosen 5% level of significance. Participants: In the study were included shift nurses and ward nurses in hospital wards in České Budějovice. A total of 250 questionnaires (100%) were distributed and 143 questionnaires were returned (57.2%). Nurses were contacted at the Department of Dermatology, ENT, ophthalmology, internal, surgical, rehabilitation, aftercare, ARO, children and urology wards. Results: The evaluation of the external factors of work motivation were observed in the following areas: policy and administration, relations with superiors, relationships with workers of the same level, salary, job security, personal life, working conditions and status. The results show that nurses are not satisfied with the wages (74.2%) and in their opinion, wages do not correspond with the work done (78.4%). Respondents pointed out that there are frequent conflicts within the team (52.5%) and lack of involvement in decision-making (57.4%). On the contrary, most nurses (92.3%) feel good among colleagues and say there is also a good atmosphere in the workplace (89.5%). Interpersonal relationships at work are also evaluated positively (88.8%) and the majority of nurses (93%) get along well with colleagues. The following areas were monitored within the evaluation of the motivational factors: recognition, promotion, work itself, the opportunity for personal growth and responsibility. Evaluation of the motivating factors revealed five negative areas. One of them is the stipulation of benefits given by the employer for work done above the norm; nurses responded that they do not receive these advantages (83.9%). According to the respondents, nurses do not have the opportunity for professional growth (51.1%) and promotion (74.2%). At the same time, in their opinion the occupation of a nurse is not considered prestigious (76.3%).They do not get recognition from superiors for successful or quality work (56.7%). On the contrary, a positive finding is that nurses have the option of continuing education (88.1%) and find self-fulfilment in their work (76.9%). Nurses get recognition from patients (62.2%). Conclusions and recommendations for practice: The results of the survey show that most nurses surprisingly answered both the motivation and external factors positively. The greater presence of external and motivation factors increased job satisfaction of the nurses. Their biggest problem was considered wages, which in the opinion of nurses does not correspond to the workload. The motivating factors fared best were training opportunities, good acceptation to the team and that the nurses enjoy the performed work and it suits them.
|
|
The Analysis of an economic contributions CSR activities in the company Plzeňský Prazdroj, a.s.
Bohatová, Zuzana ; Plášková, Alena (advisor) ; Novická, Zuzana (referee)
The thesis deals with corporate social responsibility (CSR) of Plzeňský Prazdroj, a.s., where first of all I focused on analysing programme Občanská volba with the help London Benchmarking Group and suggested how to cultivate activities with local community. The first chapter of my diploma thesis describes general data about corporate social responsibility and the history of it. In the second chapter, the practical one, is described corporate social responsibility of Plzeňksý Prazdroj in detail. The following chapter deals with programme Občanská volba. In addition of analysis of economic contributions corporate social responsibility I tried to find out the answer on a question if Plzensky Prazdroj fulfils the CSR conception. This is very important for internal users but also for stakeholders.
|
|
Scope of EU law
Hanák, Radek ; Král, Richard (advisor) ; Svobodová, Magdaléna (referee)
Scope of EU law This thesis deals with scope of EU law. Scope of EU law in concrete situation is defined by meeting conditions layed down for material, territorial, personal and temporal scope of EU law. The aim of the thesis is to define when those conditions are met and to analyse situations, where it's not clear which legal order to apply and to give the reader an insight into situations when union law applies. This thesis is divided into two parts - first part gives insight and definitions about fundametal terms used in second part of this thesis. Part two deals with topic of this thesis. First chapter of the second part analyses material scope of Union law, thus answers the question in which legal relations has Union law material scope and divides material scope of Union law into two categories: exlusive material scope of Union law and non-exlusive material scope of Union law. This thesis also analyses criteria, which are used to determine, if in specific legal relations has material scope Union law or national law. Second chapter of the second part describes territorial scope of EU law by defining in which territories specific EU legal act can by applied, in which territories Union law has full scope and in which limited scope, whereas it's needed to take into account provisions of specific...
|
|
Social responsibility management system in selected company
Kluc, Martin ; Plášková, Alena (advisor) ; Bílková, Lucie (referee)
The aim of this thesis is to describe and evaluate the current situation of social responsibility in selected company (Prague Airport), and propose possible improvements based on identified responses via questionnaire. And also by analyzing report of corporate social responsibility issued by Prague Airport in comparison with the requirements of the Global Reporting Initiative version of the G4. In the first part are theoretically analyzed the basic features and principles of social responsibility, approaches to evaluation and mentioned trends in reporting. Then are described the specifics and development of air transport and the methodology used in the creation of the questionnaire. The practical part describes the current situation of corporate social responsibility at Prague Airport. Based on the survey and the analysis reports according to GRI Guidelines. In the conclusion, are the answers to the hypothesis written in the introduction and also suggested possible improvements.
|
|
Nodální regiony v Evropě vymezené na základě letecké dopravy
ROZKOŠNÝ, Filip
This master´s thesis deals with the delineating of nodal regions via civil aviation data in the territory of central European states. This kind of transport has become a very popular type of spatial mobility after its deregulation and liberalization particularly thanks to its speed, cheaper fares and relative safety. Thanks to this spatial mobility of inhabitants, it is possible to delineate borders of regions according to real movements. Supposing usage of aviation data to delineate nodal regions, the airports represent their nodes. The purpose of this master´s thesis was delineating nodal regions via civil transport data in an interesting territory of Central Europe. Its western and eastern part has undergone different historical and political development which has had consequences on the aviation development level. Research input data included number of flights between central European airports for the period of 1 day. The master´s thesis is structured into 5 chapters. The first parts are: introduction and goals, theoretical part and methodology. The analytical part evaluates the whole nodal-region-delineating process and also nodal regions final hierarchical structure. Each partial part of research was depicted into a map and was also expressed by population and area. There are answers on the input hypothesis in the final part of this paper.
|
guest ::
