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Analysis of product offerings account for kids on the Czech market and customer preferences
Svobodná, Nela ; Ezrová, Hana (advisor) ; Štěchová, Lenka (referee)
This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.
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Marketing plan of a selected company in the tourism sector- restaurant Aura
Repčíková, Andrea ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.
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e-Government and its Development in Slovakia
Misák, Tomáš ; Přibil, Jiří (advisor) ; Bína, Vladislav (referee)
Diploma thesis "e-Government and its development in Slovakia" deals with origin of the e-Government and its development in Slovakia. It also finds out pitfalls and conditions to be taken into account in the process of implementation of e-Government, such as the availability of Internet access for citizens. Or whether the country has enough funds to develop the internet network for proper operation. The thesis also explores the services and their using by citizens in Slovakia, as well as the views of citizens on eGovernment. Finally, it proposes how to encourage citizens to use e-Government in their everyday lives.
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