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Marketing plan for a civic association
Březík, Jan ; Procházková, Markéta (advisor) ; Třesohlavý, Karel (referee)
The diploma thesis focuses on the preparation of a marketing plan for a civic association that offers products and services for both professional and amateur cyclists. The thesis is divided into two main parts, a theoretic one and a practical one. The theoretic part describes the general view at the strategic marketing and the marketing plan; the practical part describes the concrete application of the above stated marketing approaches. The outcome of the thesis is the plan that comes directly out from the mission and strategic goal of the association. In practical part of the thesis, I am analysing the market of domestic travels, I am focusing on the segmentation of target group later on. The current status of the association is analysed and described in terms of product portfolio and strategic approaches. I am offering a new structure of the portfolio for which the marketing plan is being prepared. The action plan with all communication activities is part of the final outcome as well.
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The business plan of catering facility for cycle tourists
KORANDOVÁ, Barbora
The master thesis focuses on the analysis of conditions and subventions for entrepre-neurs in the service sector in Třeboň. The main target of this thesis is to draft a business plan for catering facility Bistro u Kapra, by analyzing the market conditions, the internal business envi-ronment and the elaboration of the complete documentation with regard to the target group, the cycle tourists. The aim is to build on the successful history of the family business, to draft a new conception in reaction on the actual situation by using the per-sonal know-how of the environment as well as to use the findings from the bachelor thesis of the author, so that the business plan can be realized in the future.
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The evaluation of the benefits of the cycling path within the Giant Mountains Region
Kolmanová, Kateřina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The Final Thesis deals with the evaluation of the benefits of the Elbe Cycling Path within the Giant Mountains Tourist Region. The teoretical part is explaining the basic terms of cycling, describing the infrastructure necessary for this activity and also organizations and institutions active in this area. Within one separate chapter there is a description of the Elbe Cycling Path including it's history. The practical part is focusing on particular section of the cycling path between Elbe spring and Dvůr Králové nad Labem. It is based on the results of the qualitative and quantitative research, both undertaken on the Elbe Cycling Path. The benefits are evalueted according to the results of the research and some measures are proposed to use the potential of the path in better way.
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Analyze of ecological safe forms of tourism in Tachov region
PULCHARTOVÁ, Olga
The goal of this thesis is to analyse current situation of ecological safe forms of tourism in Tachov region. In first part there is created roster of this forms of tourism in Tachov region. Based off the questionnaire is made an inquiry about satisfaction of tourist or local inhabitants with current offer of ecotourism in this destination, specifically it is about hiking, cyklotourism, in-line skating, cross country skiing, water tourism a rural tourism. In the end of the work is evaluated this inquiry and afterwards there are suggested alternatives to make Tachov region as destination of ecotourism more attractive.
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Analysis of the development of rural tourism in Czech Republic
KUŠNEROVÁ, Kateřina
The diploma work is aimed at analysis of travel trade services, provided in accomodation facilities in the country area. In the theoretical part, the term country travel trade in the Czech context is defined and discused. Development, contemporary trends and area differences in the capacity of accomodation and boarding facilities are described and discussed in the analytical part. The importance of these facilities for the regional development, including local action groups is described either. Services, presently offered, are evaluated in terms of quantity and quality; the method of mystery shopping has been used for this evaluation. Evaluated facilities are mutualy compared. Additionally, SWOT analysis and situation analysis have ben used in this work. The analysis of the data showed an ideal conditions for the development of country travel trade in the South Bohemian region of the Czech republic. The study has been situated in two districts - Jindřichův Hradec and České Budějovice. 50 facilities have been visited. In the majority of them, I have found lower standarts of provided services, compared to the demand.
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The Development of Nežárka Cyclotourism
Vondráčková, Jitka ; Musil, Martin (advisor) ; Souček, Milan (referee)
The aim of thesis entitled " The Development of Nežárka Cyclotourism" is using auditing methods to map current state of cycle paths and cycle routes around the river Nežárka,to identify the most appropriate line of the cycle route "Nežárka" and to propose The Cycle route "Nežárka" Master Plan. The theoretical part is focused on bicycle traffic and cycle tourism, particularly cycling infrastructure. The practical part of the thesis includes the line proposal of cycle route "Nežárka", the assessment of the safety standards, simple proposal of labeling of cycle route "Nežárka" and accompanying draft cycling infrastructure, the evaluation of the possibility of connecting route to the surrounding cycle routes and cycle paths and integrated transport system so that the cycle route "Nežárka" could become a reality. There are applied methods of description, the method of comparison of Cycling Master Plans and measurements in the field using GPS.
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Singnificance of bikeparks in tourism
Klíma, Petr ; Vaško, Martin (advisor) ; Vrtalová, Jitka (referee)
This bachelor`s thesis is focused on characterizing the current situation in Czech republic. This is being achieved above all by comparison with foreign bikeparks. The aim of the thesis is to describe the situation of bikeparks in Czech republic in context with the bicycle touring industry. It strives to find the significance of bikeparks for tourism and to suggest solutions of future development of bikeparks. The thesis contains description of cycling disciplines that are closely associated with bikeparks. Research used in thesis is in form of questionnaires and in form of price analysis and by comparison with foreign countries.
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Description of tourist roads in the Novohradské Mountains and its highlands (walk, cyclist, ski-ing and waterman´s tourist roads)
LIŠKOVÁ, Kateřina
This graduation theses describes walk, cyclist, ski-ing and waterman{\crq}s tourist roads and educational trails in the Novohradské Mountains, its highlands and in part of the Třeboňská basin {--} in the territory demarked by tourist map {\clqq}Novohradské Mountains``, from edition Club of czech tourists, in ratio scale 1:50 000. Particular roads are described in text and in general tables, whereby is possible easy reproach the character of mentioned tourist roads. Methodology of work, which was taken over from D. Bobrová (2002) and description of particular tourist roads, is a substantial part of graduation theses. Introductory chapters specify the respective area from physical-geographic and social-geographic point of view. The appendix is formed by gazetteer, which processed D. Bobrová (2002) and by graphic part, formed by photographies.
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Possibilities of Implementation of Cyclist Transportation in Vysočina Region
Majdič, Ladislav ; Zelený, Lubomír (advisor) ; Kliková, Anna (referee)
This Master's thesis deals with an analysis of cycling in Vysočina region based on that a project focused on a promotion of cycling in the area is to be designed. The main objective is to find appropriate means of transport that should serve cyclists to approach their favourite tourist destinations. Together with newly created lines corresponding to the tourist destinations a realizable project should be designed the purpose of which is to promote tourism in Vysočina region.
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