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Marketing Research of Customer Satisfaction in Tenis Center Dobříš
Šebek, Roman ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer Satisfaction in Tenis Center Dobříš Objectives: The aim of this thesis is to find out customer satisfaction with the service provided in Tenis Center Dobříš. Based on the data from survey and identified shortcomings suggest proposals to improve customer service. Methods: Marketing research was based on questionnaire survey. Writing questionnaire method was chosen. It is a primary data. The results are clearly summarized into graphs. To acquire informations of actual situation was used semi-structured interview. Information from interview leads to the creation of the questionnaire. Results: The results of marketing analysis shows, that customers of Tenis Center Dobříš are mostly satisfied. There were also identified the shortcomings and on their base were developed suggestions to improve the current quality. Keywords: Service, service quality sports marketing, service marketing mix
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AC Sparta Prague futsal marketing mix and proposals for the improvement
Pánek, Jan ; Štědroň, Bohumír (advisor) ; Pecinová, Markéta (referee)
Title: AC Sparta Praha futsal marketing mix and proposals for the improvement Objectives: The main objective of this bachelor work was to examine a marketing mix of AC Sparta Prague futsal club and based on the acquired information propose measures which will lead to the improvement of the current situation as well as the bigger public interest. Methods: In the theoretical part was an analysis of documents applied. A structured interview with open questions was used to acquire basic information about the club, the current marketing mix and the information needed for the executed analyses. Based on the observation of "A" team matches, the case study and the study of documents the survey of club environment conditions was conducted. PEST analysis and the analysis of sources were used for club environment analysis. SWOT analysis was created to sum up all found out information. Results: Results have displayed unprofitable functioning of AC Sparta Prague futsal club and deficiencies in the marketing mix, primarily in a club merchandising, accompanying program and promotion. Keywords: futsal, interview, sports marketing, SWOT analysis
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Marketing research of visitors'satisfaction at sport and music event Bm(X)treme fest 2013
Čermák, Roman ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Marketing research of visitors'satisfaction at sport and music event Bm(X)treme fest 2013 Objectives: The goal is to analyze results of visitors'satisfaction research. Furthermore, on the basis of the results obtained to develop proposals which should be directed to increase of visitors' satisfaction. Methods: Visitors satisfaction research has been done by electronic questioning. Research sample was randomly selected from the visitors of that event. Results: The obtained data are arranged in tables and graphs in the analytical part. In each of researched areas has been found few unsatisfied visitors, therefore are some suggestion to improve event. In general were visitors satisfied with the event and some research hypothesis has been disproved. Keywords: Sports marketing, marketing research, satisfaction, festival, BMX
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Marketing of selected Czech football league clubs
Čmakal, Tomáš ; Štědroň, Bohumír (advisor) ; Šíma, Jan (referee)
Title: Marketing of selected Czech football league clubs Objective: Analysis and comparison of the marketing activities of selected Czech football league clubs and proposition of measures that would lead to the improvement of marketing activities, with an emphasis on marketing communications. Methods: PEST analysis SWOT analysis Porters five forces analysis Marketing research - qualitative method - in-depth interview - quantitative method - questionnaires Results: The results of evaluation of the marketing of selected Czech football league clubs showed significant differences in the quality of marketing activities between clubs. In some areas, such as websites, printed materials, clubs perform well. In others, such as, social networks or programs during breaks, they do not. Despite the lack of financial and human resources some elements are made with precision. I also tried to propose some measures that might lead to improvement and streamlining of marketing activities of clubs and that would be realistic even at third league level. These recommendations are mainly in the field of internet communication, accompanying programs, competitions and events that may increase the interest of viewers and partners of the clubs. Key words: Sports marketing, marketing mix, marketing communications, marketing...
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Marketing strategy of Tatran Omlux Střešovice
Podhráský, Michal ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing strategy of Tatran Omlux Střešovice Objectives: The aim of this work is to evaluate the current marketing activities of club Tatran Omlux Střešovice. Based on the findings suggest such measures that would increase the interest of visitors and partners of the club. Methods: Case study, analysis of club the document, interview, SWOT analysis Results: Suggested activities that would improve the club had its marketing mix as to its fans and partners. Keywords: floorball, Tatran Omlux Střešovice, sports marketing, analysis
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Marketing communications FK Mladá Boleslav
Fanta, Jan ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communications FK Mladá Boleslav Objectives: The main objective of this bachelor thesis is to analyze the current state of marketing communication with the audience FK Mladá Boleslav, identify deficiencies and submit a proposal to improve the marketing communication strategy with fans of this club. Methods: In this thesis were used methods of analysis of relevant documents and texts. Another used method was structured interview with the staff of the marketing department, the marketing manager Bc. Jan Holický and communications manager Jiří Koros. Results: When analyzing marketing communications FK Mladá Boleslav, it was found that some of the communication tools are not used quite effectively and some tools this club even does not used. The proposal was constructed by monitoring current trends in marketing communications to suit any possibility of the club and was feasible. Keywords: sports marketing, football, public relations, fan, patriotism
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Climbing and mountaineering in contemporary Czech marketing campaigns
Malkovská, Simona ; Vomáčko, Ladislav (advisor) ; Míčová, Pavlína (referee)
Objectives: Bachelor thesis concentrates on climbing and mountaineering theme in contemporary Czech marketing campaigns. The main target is to retrace the frequency and the form in which the investigated topic appears in the media and other marketing tools of internal and external communications. We will also try to determine the motivation of companies to use this theme for self-promotion and to compare it with the motivations of climbers and mountaineers, which leads them to carry out the activity. Methods: The survey was based on semi-structured interviews managed together with an analysis of printed and electronic documents. Another data was obtained from the database of media and sports agencies. Participants were representatives of advertising agencies and marketing managers of outdoor and non-outdoor companies that used the topic in their promotion. The key campaigns took place in 2010 - 2014. Results: We assume that the main motivation for companies to use mountaineering and climbing motive for brand promotion are specific personality of climbers themselves, not the activity. Surprisingly the main role in their choice played personal relationships, regional support and the personal character, more than sport results or popularity. By combining brand with an individual climber companies try to...
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TJ X3M Sokol Kralovske Vinohrady marketing mix and identify areas for improvement
Buchtová, Eliška ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: TJ X3M Sokol Kralovske Vinohrady marketing mix and identify areas for improvement Targets: The purpose of this bachelor work is to analyze existing marketing mix of the floorball club TJ X3M Sokol Kralovske Vinohrady and to propose areas for improvement with the final goal of attracting customers as sponsors, current players, potential players spectators and fans. Methods: There was structured interview with open questions, held at the club to obtain basic background information regarding the club and current marketing mix - (Interview 1). Case study combined with document analysis and monitoring helped to analyse the club environment. Necessary information for analysis were also obtain with structured interview (Interview 2). PEST and source analysis were used to analyse club environment. SWOT analysis was used to summarize the current marketing mix. Results: The study revealed shortcomings in the marketing mix TJ X3M Sokol Královské Vinohrady, which can be seen especially in the club's merchandising, outdoor advertising, public relations and the accompanying program. Key words: sport marketing, non-profit institution, analysis, floorball
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Communication activities of the Czech badminton federation in season 2013/2014
Tomalová, Kateřina ; Halada, Jan (advisor) ; Orban, Karol (referee)
The subject of this bachelor thesis named Communication activities of Czech Badminton Federation in season 2013/2014 is mapping and evaluating of these actvivities, which are based on theoretical knowledge of sport marketing. This thesos is focused on theoretical definition of sport marketing, description of 4P in sport and on the following practical application of these theoretical findings on Czech Badminton Federation and badminton in the Czech Republic. Description and evaluation of communication activities of Czech Badminton Federation between August 2013 and June 2014 is the main goal of this bachelor thesis. SWOT analysis and comparison of communication activities along with another sport organizations and proposition for future innovations are also included in this thesis. Powered by TCPDF (www.tcpdf.org)
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Marketing communication of sport team FK Mladá Boleslav in the years 2009-2014
Zikmund, Vladimír ; Halada, Jan (advisor) ; Orban, Karol (referee)
By introduction to marketing and applying its tools and processes in sport environment on example of communication of Czech football club FK Mladá Boleslav in years 2009 to 2014, I seek an answer for the question of sport marketing necessity. At the beginning, position of sport in culture and the place of media is defined. Sponsoring and partnership as crucial part of economic prosperity are introduced both theoretically and practically on significant examples from the world. Later on, characterizing historical, structural and sport background of FK Mladá Boleslav creates background for specifying its communicational outputs, mainly in continuously used mediatypes of online, radio and out-of-home. Also close relationship with strategic partners and sponsors, together with recent visual identity updates, does not remain unnoticed. Based on those learnings, I provide set of recommendations with main objective to increase attendance, as the output of my thesis. Thus the importance of sport marketing in Czech Republic is underlined.
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