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Gallery of Modern Art
Dyková, Veronika ; Marek, Jiří (referee) ; Šindlar, Jiljí (advisor) ; Pěnčík, Jan (advisor)
The new building of the Modern Art Gallery of Brno is situated at East side of the hill called Kravi hora, near the city center. Location follows the park on West side. The new urban concept follows the park idea. No builded area serves for relax and outdoor activities. Should serves as an outdoor exhibition too. The shape of the building is based on triangle together with long block. On East side of the building is situated green roof terrace, only for staff using. The green terrace offers amazing city view.
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Modern Art Gallery Brno
Skořepová, Lucie ; Fišer, Jiří (referee) ; Odvárka, Antonín (advisor) ; Štěpánek, Ladislav (advisor)
The new building of the Modern Art Gallery in Brno is situated at South side of the hill called Kraví hora, near the city center. The building site is relatively spacious and its location follows on park. Also the whole urban solution concept of the site follows the park idea. The gallery park should serve as an outdoor exhibition space as well as a communication point between two sides of the hill – Náměstí míru and Veveří street. So the main initial points of the design are freedom of movement, passage of nature and to be surrounded by the art. The Modern Art Gallery project consists of the main building and other small buildings used as studios. In the main building of the gallery there is an exhibition place, educational center, library and other services for the visitors. The small studios situated in the garden should be rent to the starting artists. They would have there their hinterland for work and exhibitions, so the public can have personal contact with them. The shape of the building is based on a slightly deformed cuboid. The middle part is taken away, so there is an opening in it. This opening forms a vista through the building and a covered public space as well. The building works with two main views of the city. The first one is through the middle opening in the building and the mass of the building frames it. The second one is from the roof terrace of the building on the Brno dominate – Špilberk castle.
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Architectural gallery
Vlach, Jan ; Marek, Jiří (referee) ; Šindlar, Jiljí (advisor)
Bachelor's thesis project proposal addresses Gallery of Architecture in Brno – Cerna pole. The main theme is the expansion of public street space and the formation of new of pedestrian path by creating a new connection between Drobného and Čenopolní street. The purpose of the project is the cultural and architectural revival around Čenopolní street. The building itself is located inside the existing residential villa area of the thirties. Tthe shape is inspired by pre WWII modernism . The proposed gallery space of the street seems from street level like couple of separate buildings, with interconecting lower platform with a terrace and beautiful a view of Brno. The building contains a gallery with space for conferences and workshops, and a small cafe.
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Centre of Culture Brno
Pieleszová, Katarzyna ; Teplý, Vladimír (referee) ; Odvárka, Antonín (advisor) ; Štěpánek, Ladislav (advisor)
The goal of this project is to design a new cultural centre building in the locality Brno-Starý Lískovec, Mikulášovo square. The building site is situated between two separate blocks of flats. The principle of this draft lies in a simple combination of compositional axes. The first axis is the square’s axis of symmetry, the second one represents the distinctive shapes of the built up area from the 60’s and the third one expresses a certain metaphorical axis of the landscape panorama. This connection of lines created material which, after consideration of space requirements of all the workflows and traffic, provided the final shape. The whole object is functionally divided into two parts – the cultural centre itself as the core, and the attached sub-parts. Among the supplemental facilities there are areas dedicated for a cafeteria, a bookshop with artistic theme and an exhibition space. The objective was to create a compact structure which would allow an unlimited movement across those facilities. An important part of the exterior is the façade. The building changes “moods” during the day, the colours and shades change with the sun going down. This idea includes a plan of exterior passage which can guide visitors to the main entrances. The outside areas are designed for relaxation and art.
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Transformation of Czech Museum of Fine Arts in Prague to Gallery of Central Bohemia Region. Cultural and economic aspects.
Hončová, Kateřina ; Janištinová, Anna (advisor) ; Kouba, Vojtěch (referee)
The main goal of this thesis is to document and economicaly and culturaly evaluate the untraditional transformation of the Czech museum of Fine Arts in Prague to Gallery of Central Bohemia Region, which nowadays has its base in the Jesuit College in Kutná Hora. The thesis also contains information about complete evolution of this institution and its collections, the restauration of the Jesuit College, whole process of moving the art collections and at last but not least the political aspects, which influenced the outcome in a major way. In the final conclusion I have written in detail all the consequences of the transformation, analysis of visitor attendance and economical facts and also the depiction of the newly transformed organization in media.
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Marketing communications of small and medium enterprises
KOMZÁKOVÁ, Iva
The bachelor thesis deals with marketing communications for small and medium-sized enterprises. In the theoretical part the conditions for small and medium-sized enterprises are defined, followed by an explanation of terms such as marketing mix, marketing communication and its tools, which continues with the process of planning and event-marketing campaign. The practical part introduces the examined company, its competitors and marketing communications organizations. The main part of the paper describes a project proposal for the company and its implementation. A separate chapter is devoted to evaluating and measuring the effectiveness of event-marketing campaign.
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