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Sports Centre in Hodonín
Chlebíková, Monika ; Krupica, Roman (referee) ; Krupicová, Jana (advisor)
This is a proposal of a detached building sports center with squash courts and a café. The building's basement, with two floors. Ground plan of the building is composed of two rectangles. The second floor is only over part of the building. Above the squash courts is a roof of wooden trusses and load-bearing part of the skeletal system consists of brick walls. The structural system of the building is brick system Porotherm, ceilings Spiroll. The building is covered single layer flat roof, and has a ventilated facade.
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Communication Mix of Fitness Centre
Matyášová, Lenka ; Ondrová, Zdeňka (referee) ; Mráček, Pavel (advisor)
This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness.
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Brno-Zábrdovice Spa, the Reconstruction, and the Completion
Jedrzejková, Ivana ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The bachelor’s thesis solves the reconstruction and extension of the functionalist building of “Winter Spa” Brno-Zábrdovice, Brno, Czech Republic. The main goal of this work was to propose a new functional use of the current building with respect to the original function and to add an annexe to increase an attractiveness of the building and the services offered. Bachelor’s thesis only includes reconstruction of the “Winter Spa”, while the expansion of the new building of indoor pools has been projected. The reconstruction of spa and pool will form a large sports centre. The customers will have an access to the services of wellness center, fitness center, gym, dance halls for sports and the other fitness disciplines, restaurants, cosmetic studio where the expanded services in the field of non-invasive liposuction will be provided and also they will be able to pick up internet packages. An annexe with stairs and elevator has been designed to facilitate the interconnection of all floors of sports and wellness center. The building of „Winter Spa“ and newly built indoor pool will be linked together by a central entrance hall with cash registers and reception. The entrance hall is also an entry into the summer area.
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Business Plan for the Establishment of a Multi-purpouse Fitness Center
Hladník, Michael ; Hartman, Ladislav (advisor) ; Svobodová, Ivana (referee)
The main aim of this thesis is to develop a business plan for establishing a multi-purpose fitness center which is subsequently evaluated by investment methods. At the beginning of this work the product itself and the ownership in the company are introduced. It is followed by the analysis of enviroment where customers are dealt with potencional and current competition and suppliers. For the supplier selection multi-criteria decision method by Saatys Method for calculating criteria weights and the method of linear utility function for each variant were applied. Next part focuses on marketing where we deal with marketing mix 4P which is followed by staffing of the entire center. In financial part opening balance sheet and cost incurred at the beginning of business are presented. In the next section two variants realistic and pessimistic are analysed. Each option is adjusted for projected revenue and costs. What follows is the turning point analysis. The last part of the study deals with the SWOT analysis of the project which is followed by enterprise investment project evaluation using static and dynamic methods of investment evaluation.
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Business plan of fitness center
Chmelík, Dan ; Kotáb, Jiří (advisor) ; Finardi, Savina (referee)
The aim of this thesis is to develop a business plan of fitness center with subsequent evaluation of the investment. First, the product itself and the ownership structure is introduced and than followed by an analysis of the market, customer, competitor analysis and analysis of suppliers, in which multicriteria decision with the help of Saaty method and the method of linear utility fiction is used. This is followed by personnel and marketing plan including marketing mix and marketing budget. In the financial plan, there is the opening balance sheet, statement of cash flow, profit and loss account for the first year and the balance sheet after the first year of business. In this section, the break-even point is calculated. The evaluation of the project is preceded by risk analysis. The sensitivity criteria of income is examined for the operation of two, or four factors. For the investment evaluation are used static and dynamic methods of evaluation. Under certain conditions, the project is profitable.
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Business plan for the establishment of fitness center
Dudnik, Denis ; Kotáb, Jiří (advisor) ; Šlégr, Pavel (referee)
Subject of this bachelor thesis is developing a plan to setting up a fitness center. Theoretical part of the business plan, describe the structure of the business plan. Application part applies to a specific business plan - based fitness center. The aim of developing a business plan is to determine if this plan is feasible and profitable for their owners.
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Application of multicriteria decision in a real decision
Drechslerová, Tereza ; Kuncová, Martina (advisor) ; Šindelářová, Irena (referee)
The aim of my thesis is focused on choosing best fitness center according to concrete offer in Prague. Using methods of multi-criteria decisions I will calculate the order according to important information. Specifically, I work with three methods, Electre III, WSA and Topsis. Theoretical description of these methods and their applications using the Sanna is included. The work is extended by survey - ten women were interviewed to find out how they stand with exercises. This survey was very useful mainly because of getting new weights and thus new order for all three methods. The last chapter is devoted to the case of improving studio "Dokonalé tělo" and its position. I communicated with its owner Ing. Jan Stehlík, he was very nice and willing and interested in improving.
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Quality of services in a select fitness center
Dymák, Jiří ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
The Bachelor thesis focuses on the issues of quality services in a select fitness center. In the theoretical section defines terms related to these issues as quality of service, process improvement, customer orientation. The main goal of this thesis was to evaluate the quality of services in selected fitness center, through the evaluation of customer satisfaction, and then propose possible options for improving the identified conditions. On this goal is focused the practical part. The methods of research were chosen observation, interview and questionnaire. Data obtained from this research were evaluated and suggested improvements.
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Strategy of a firm running a business in sphere of leisure time
Lošťák, Jan ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The bachelor degree thesis determines customer base of the firm Help fitness club, it describes its strategy in terms of location, product, equipment, staff and marketing and it maps its competition. The thesis evaluates the strategy and is capped by improvement suggestions and S.W.O.T. analysis. Help fitness club offers aerobic and indoor cycling lessons and fitness room and its strategy is well adjusted.
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Business plan for Establishing of a Fitness center
Jindrová, Monika ; Svobodová, Ivana (advisor) ; Křížek, Miroslav (referee)
The aim of the thesis "Business Plan for Establishing of a Fitness center" is the elaboration of a bussines plan on establishment of the real fitness center. The theoretical part is aimed to characterize small and medium business, its importance for national economy and also represents the structure and content of a business plan. The practical part is concentrated on creation of the bussines plan on establishment of the fitness center in Dolní Břežany. The work closes with the final summary and financial evaluation of this project.
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