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The comparison of the effectiveness of chosen channels of direct marketing of Sephora company in the pre-Christmas period 2017
Pomykalová, Iveta ; Máchová, Eva (advisor) ; Báča, Ladislav (referee)
Sephora is currently the world leader in the beauty retail industry. Gaining and keeping loyal customers plays a significant part in its marketing strategy. Chosen tools for accomplishing this goal are the loyalty club and direct marketing communication targeting its members. The focus of the first part of this thesis is to introduce direct marketing and its main tools followed by their usage and practical evaluation. For this evaluation, the author chose Sephora's direct marketing campaign from the pre-Christmas period of 2017. Moreover, the theoretical part of this thesis presents Customer related management (CRM), its types and benefits to a company, loyalty clubs and the importance of impeccable database segmentation as all those elements are essential for a successful direct marketing campaign. The practical part of this thesis analyses the chosen segments of the pre-Christmas campaign and applied direct marketing tools. Chosen methodology for this part was descriptive analysis. The aim of the thesis is to evaluate and compare the effectiveness of chosen tools as well as to select the most effective ones for future communication between the company and its customers which could lead to more effective allocation of company's monetary resources.
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Paths to a Dictionary of Early Modern Czech
Nejedlý, Petr
Existing diachronic dictionaries record the Old Czech lexicon (from the period 1300–1500 approximately) quite well. Despite this fact, a dictionary of Middle Czech (1500–1780) is still missing. For such a type of dictionary, it will be necessary to gather representative material capturing characteristic features of its age, i.e. the increase in general literacy enabled by gradual development of the school system and the discovery of book-printing and, in addition, the Renaissance/humanistic worldview. The material will inevitably show elements of discontinuity with the previous phase of the language. In order to express all the mentioned qualities of the lexicon, there is a need to gather c 120–140 thousand lexemes, and, even in such a case, we have to take a certain percentage of words into account, which will not be recorded in the final database. The systemic description of the period lexicon will only be misrepresented at the very minimum.
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The role databases in the recruitment process in relation to GDPR
Vais, Vojtěch ; Morávek, Jakub (advisor) ; Štefko, Martin (referee)
The role of databases in the recruitment process in relation to GDPR Abstract With the development of databases and computers, the possibility of automated data processing has emerged as we know it in the form of advanced databases today. Within half a century, the company switched from a paper file to a fully automatic way of manipulating data. This of course directly affects the processing of personal data. The law on the protection of personal data, which was initially part of the right to privacy, had to respond to the rapid development in the world of information technology. Working with the development of the right to protection of personal data is not addressed in isolation, but in the context of the development of information technology, and thus states the whole legal framework in the context, thus offering readers a wider understanding. The aim of the work is to respond to the stormy reactions that accompany the adoption of the general regulation with the support of the media world. In particular, to provide the reader with a real guide in applying the general regulation to the recruitment process in a situation where a large number of materials have been created in the public space, but they are kept at a very general level and do not provide real help to their users when dealing with specific...
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Drug Information Centre service analysis II.
Čikovská, Natália ; Malá, Kateřina (advisor) ; Matoulková, Petra (referee)
Drug Information Centre service analysis II. Author: Natália Čikovská Supervisor: PharmDr. Kateřina Malá, Ph.D. Consultant: PharmDr. Petra Thomson Department of Social and Clinical Pharmacy, Faculty of Pharmacy in Hradec Králové, Charles University, Czech Republic Introduction: Drug Information Centre (DIC) of the Faculty of Pharmacy in Hradec Kralové was established in 1994 and is the only university-based DIC in the Czech Republic. DIC is providing expert information about drugs, such as answering medicines-related enquiries received from healthcare professionals. Objective: The objective of diploma thesis was to gather and analyze information about the informational service of LIC FAF UK a FN HK in 1994-2016 aimed for general characteristics of drug enquiries and professional drug information resources used for solving the enquiries. Methods: Detailed analysis of DIC activities was performed to compile suitable data. All enquiries from years between 1994 and 2016 were summarized into a database using Microsoft Excel software. General characteristics of the enquiries were analyzed, such an average number of enquiries per year or time needed for resolving one enquiry. Information about enquirers was considered as well, e.g. their profession and region, from which the enquiries were sent....
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Automation of Geodetic Measurements and Their Data Analysis
Vojkůvka, Michal ; Štětina,, Josef (referee) ; Kratochvíl,, Vlastimil (referee) ; Talácko,, Milan (referee) ; Bureš, Jiří (advisor)
The present thesis deals with the process of automation of geodetic measurements using electronic geodetic instruments, e.g. electronic levels, electronic total stations, as well as other measuring instruments and devices generally used for geodetic measurements, including meteorological sensors. The goal is to design and create a platform for automated measurement system with integrated data collection, their storage and analysis with the help of remote internet access and allowing to export data in various formats.
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Cycle Path GIS of Moravian Wine Trails
Žďárská, Kristýna ; Bartoněk, Dalibor (referee) ; Ježek, Jiří (advisor)
This thesis deals with creation of a geographic information system for two wine cycle route near by Mikulov. The main requirements were visualization of line and point symbols and research possibilities of publication data on the internet. Data, information and photos were collected in the field by the device Zeno 20 from the company Leica. This thesis was created in software ArcGIS for Desktop 10.4.1. from the company Esri and includes formation database queries and simple analysis over the measured data. Final GIS is available to everyone and allows to display the course of the route according to various criterions and points of interest for the needs of wine cyclist.
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Information system for object management
Jelínek, Tomáš ; Cimpl, Pavel (referee) ; Kalvoda, Petr (advisor)
The aim of this diploma thesis is the development of the information system of the Valeč castle. The first part describes the location. The second part is focused on the gained data. The third part describes the development of the database and the data it contains. The fourth part describes the process of the information system development. The result is the information system which will be used for the administration of the technical security.
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Analysis of the Influence of Location on the Usual Price of Flats in Uherské Hradiště
Kočendová, Markéta ; MBA,, Ilona Kalivodová Matoušková, (referee) ; Hlavinková, Vítězslava (advisor)
This diploma thesis deals with an analysis of localities in Uherske Hradiste and their influence on the usual price of housing units in years 2015-2017. A part of thesis is formation and evaluation of questionnaire and also detection of the prices of housing units according to preferences of respondents. This thesis includes databases of flats in given localities and the comparison of their price as well as the comparison of prices according to database with price entries from the land register and prices according to database of own record keeping and in the same time from advertized offers from real estates.
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Creation and analysis of in-house database of pyrazine derivatives with potential antimicrobial activity
Kebakuile, Legae Gomolemo Boemo ; Zitko, Jan (advisor) ; Kučerová, Marta (referee)
In the early phases of drug design and development, scientists must overcome many challenges involved in identifying potential drug-like or lead-like compounds. This has led to the need of creating large sets of chemical data which will aid in improving the identification of pharmacophores and active compounds. Various scientific fields especially pharmacology, medicinal chemistry and biochemistry have begun to employ the use of computer sciences to aid in the screening for potential leads with more specificity with regards to drug-like compounds' or substances' bioactivity. The emphasis of this project was to create a database containing a collection of pyrazine compounds synthesized overtime in the Faculty of Pharmacy (Charles University, Hradec Kralove) with the aim of having anti-mycobacterium (and possible antibacterial and antifungal) activity, and further utilize this database to predict certain pharmacokinetic and bioavailability properties. This project seeks to demonstrate how certain molecular descriptors can be used as reliable chemoinformation to determine the likeliness or possibility of developing a lead-like or drug-like compound by utilizing computer software. An in-house database of 623 compounds saved in SMILES format was created and used in demonstrating quantitative...
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