|
|
Relationship of demand for old Czech gastronomy and offer of chosen restaurant
Heroutová, Kateřina ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This work defines the history and characteristic of Czech gastronomy in detail which is put aside by nowadays worldwide trend of healthy lifestyle. The both sides of the market are analysed individually and the results are compared in the conclusion. The demand was analysed by questionnaires which were distributed in the restaurant and filled in by the residents and the foreigners. The results of demand analysis were presented to the operational manager of the restaurant. On the basis of these results, restaurant managers can make a decision about potentional changes. The Process test explore the offer of the restaurant and is focused on the marketing strategy of the outlet and its offer.
|
|
|
Business plan
Jindrová, Magdaléna ; Tyll, Ladislav (advisor) ; Mikan, Pavel (referee)
The goal of this thesis is to elaborate a business plan which will specify a spotted business opportunity in opening a restaurant. The thesis is divided into two basic chapters. The first chapter is theoretical and describes aspects of business and the method of writing a business plan. The second chapter is practical and includes the actual business plan for establishing a restaurant in Prague 8 -- Karlín. Key parts of this business plan are executive summary, competition analysis and financial plan. The thesis should provide a framework for possible realization of the business plan and discover financial aspects of establishing a restaurant.
|
|
|
Impact of smoking bans in pubs and restaurants
Vávra, Vít ; Běláčková, Vendula (advisor) ; Poláková, Olga (referee)
Background: The aim of this study is to find out how the smoking ban in public places affected the turnover of restaurants and bars, tobacco consumption and the number of smokers in Europe. To become more familiar with this issue, we will analyze some reasons in favor of implementing the ban. At the end, we will compare collected results with a view of economic theory. Methods: We will focus on five states where regulation has been introduced, namely Ireland, Norway, Italy, Scotland and England. The data necessary to analyze the impact of the ban are obtained from particular studies examining changes in selected states. Then, we will summarize all information, determine how the hospitality sector and tobacco industry were affected and if our results are corresponding with economic theory. Results: Arguments of regulation promoters seem to be at least controversial. From our perspective the only valid argument is based on health complications, which are caused by passive smoking. The growth was not measured for any surveyed area in any country. Regulation caused a decrease in turnover of pubs and restaurants, in sales of tobacco and the number of smokers in the population was reduced because of that too. The economic theory says that structure of the market is shifted by the smoking ban to the inefficient form, which is corresponding with measured results. Discussion: Considering the economic and in our opinion even moral view, it would not be wise to introduce the smoking ban in public places. Both of surveyed branches suffer from the regulation. If the chance to choice whether an establishment will be smoking or not stays in the hands of the owners, who are trying to perfectly meet the supply of their customers. Then there will be an optimal allocation of both smoking and smoke-free establishments, which will cause a maximization of social welfare.
|
|
|
Analysis of accommodation and catering services in the area Železnorudsko
ŠEFLOVÁ, Dana
The general aim of this bachelor thesis was to analyse the present circumstances in the accommodation and catering facilities in the area of Železnorudsko. The aim was to evaluate the number, structure and quality of accommodation facilities and of catering establishments as well as the quality and the number of provided services. To be able to consider the present circumstances, was carried out an investigation among the visitors of this area, next the interviews with the owner of accommodations facilities and with an employee of the Tourist Information Centre of Železná Ruda. The third source was all the available information about the area and finally also own observation and experience. Consequently was made a synthesis of the obtained data and on the grounds of the obtained results was worked up suggestions and introductions for the improvement of the present state.
|
|
|
Analysis of accommodation and catering services in the area Klatovsko
MARTÍNKOVÁ, Zuzana
The aim of this bachelor thesis was to analyse the offer of accommodation and catering facilities on the market within the area of the town of Klatovy, to find out the number of these facilities and the standard of offered services. The evaluation of the situation was accomplished on the basis of questionnaires submitted to the visitors of the accommodation facilities in the area of interest, including also governed interviews with a hotel owner and the director of information centre. Observation method was used as a supplementary research form. The obtained information became a basis for the data synthesis which indicates the overall situation in the area. The synthesis also yielded definitions of a few problems occurring in tourism. An important part of the thesis consists in defining proposals and recommendations aimed at the improvement and development of the catering and accommodation services in the area of Klatovy.
|
|
|
Analysis of accommodation and catering services in the area Strakonicko
LINHARTOVÁ, Monika
Bachelor´s thesis describes in detail accommodation and catering services in the area Strakonicko. The aim of this work was to analyze offer of accommodation and catering facilities in the designated area. That was enabled by own study and observation, the questionnaires and controlled interviews. The necessary information rendered to build data synthesis. It contributed subsequently to the formulation of proposals and measures which are listed at the conclusion of the work.
|
|
|
THE USAGE OF THE TREND OF THE EXPERIENCE TOURISM IN GASTRONOMY
ADRIÁNOVÁ, Jana
The basic aim of this thesis was a discovery of new trends in gastronomy and their use in contemporary life. Especially, how people react to the modern trends, what are their claims and what measurement they apply or accept them. How they perceive {\clqq}experience gastronomy``, what they prefer and whether they are satisfied or not.
|
|
|
Improving the Quality of the Town Infrastructure in the Area of Tourist Trade as the Developement Factor in the Region.
SLEZÁČEK, Miroslav
This project will markedly contribute to the development of the town of Horní Stropnice and as well as the whole South Bohemian Region in the area of tourist trade. Tourist trade is one of the key areas of the economic developement of the region. From the findings of the particular chapters of this paper it appears, that necessary organisational, technical and financial conditions for the implementation of the given capital assets and for consequent running of the planned project facilities will be created. The implemented project and its operation will generate a trading income exceeding the costs.
|
|
| |
|
| |
guest ::
