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Project of Profession Navigation for Students of Faculty of Management of University of Economics Prague
Vlčková, Dominika ; Syrovátka, Oldřich (advisor) ; Nawrath, Martin (referee)
The aim of thesis is to propose specifications of workshop named Profesní navigace, co se životem na prahu dospělosti?, which is organized at the Faculty of Management of University of Economics (FM VŠE) in Jindřichův Hradec. The seminar is aimed at helping students, who are looking for answers to their questions, which are connected with their entry into adulthood. Trained tutors, authors of course, help them with using the method of process-oriented work. In the theoretical part I am writing about personality development and about methods, which are using to conduct these courses. In the practical part I am applying acquired knowledge into concrete recommendations for further development this workshop.
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City, Sea, Chicken, Building - Theoretical Framework and Contents of Teachingin the Seminar “Modern Theories of Development and Urban Planning”
Březovská, Markéta
City, sea, chicken, house. Can we teach the modern theory of urbanism according to established rules and patterns? As we do it with noun declension neuter? Shouldn’t we rather reflect contemporary practices and new emerging tendencies? My paper describes a new seminar initiated by the Ústav navrhování V, taught in the winter term of 2011/1012 by my colleague Jan Kristek and myself and under the supervision of Karel Havliš. The seminar Modern Development and Theories of Urbanism carried a subtitle City: Growth, Ideology, Power and Violence. Its objective was to acquaint students with the theory of our field, the relations between cities and technology, economy and politics, with various approaches to urban planning, ideologies, urban growth and problems of cities since the first industrial revolution until today. Part of the course was a reflection of the interdisciplinary discourse - students had to read, understand and represent texts written by experts of different professional backgrounds, all dealing with cities: sociology, economics, geography, philosophy, urban anthropology or cultural ethnography. We aimed to teach students to think critically, argue correctly, and independently express their opinion in matters of urban planning theory, regardless of established patterns. My paper explains the theoretical framework of the seminar, its concrete content and affects on the processing of myown dissertation. My colleague Jan Kristek elaborates the methodology.
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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The Creative Centre Brno-Cejl
Kašpárková, Eliška ; Vaněk, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The main purpose of this project is reconstruction former penitentiary for a Creative Centre. The lokation is in Brno, between Cejl streer, Bratislavská street and Soudní street. The main idea of this project is „make the place with incubators for young architects, creativ persons and designers. The building program is adapted to the historical essence and construction and technical situacion of this building. There are designed spaces for their creations, exhibions, distributions and auctions of their artistic products. The idea of concept contains too the space for lectures, workshops, seminars, courses and untraditional educational projects, visual and acustic and different productions. There is too the possibility of short-term accommondation in attic. The part of this object is reserved for dancing lessons. All these spaces are designed for a rent. There are designed too new entrance spaces, parking places, technical equipment and facilities. The inseparable part of this project are inner atriums, entrance spaces and contunuity on public street spaces and communications. The complex of Creative centre is without mobile roofing and without covered passages. The main idea of this complex is to preserve the main square mass with the central wing, and is to clean up the less historical insignia extensions of the Cejl street and of the Bratislavská street. From the constructional poit of view consists this buiding two aboveground floors with used attic. The attic is coved with gabled roof made of interlocking tiles. The complex is based on stone basis with bearing wall made from full of burnt brick. The ceilings are made of wooden beams with arches of full of burnt brick. At the present the complex is without permanent using. The part of this complex was sold in personal property. The functional content of this complex after the reconstruction is to create the creative centre (with accompanying cultural and social functions) for creative, design
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One hundred years of history of education at secondary industrial school in Volyně in period 1914-2014
KOPKA, Ivo
This diploma thesis deals with development of industrial school in Volyně in the last one hundred years (1914-2014). Due to such long and rich history of this industrial school, being the second oldest functioning school of this kind, we covered the last one hundred years. Division into chapters follows the changes of school name where such change reflects certain social situation. In this work you can find development of school, its capacity problems which could be solved by looking for and subsequent finding a suitable place for construction and following building of school grounds, problems with accommodation and boarding of students. We keep track of changes related to changes of political situation, changes of study length, fields of study, students´ activities etc. Certain space is related to presentation of school to public (competitions, exhibitions, seminars). In this work you can also find some interesting facts which characterize given period. Sources for this thesis were taken from the archive materials of State district archive in Strakonice, annuals and annual reports of school and school chronicles. This work should contribute to covering history of education system in Volyně.
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Seminar on Providing Access to Grey Literature 2008
Státní technická knihovna
In 2008 we organised the first seminar on making grey literature accessible. The program of the seminar was a start to the work on the solution of the project in 2008, and it not only aimed at providing information about the project, but also provided the participants interested in grey literature with information taken into account during the research of the Working Group. The issues presented at the seminar were as follows: the project itself, the current situation of the systems for grey literature in the world, PDF format and ISO standards for long-term archiving, standardisation of open archives focused on description and exchange of aggregated web resources via OAI-ORE. Further there was presented the issue of copyright by means of licences Creative Commons and the stage of implementation of persistent identifiers in the National Library in the Czech Republic.
Fulltext:  PDF
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