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Hollywood
Šprincl, Petr ; Havlík, Vladimír (referee) ; Cenek, Filip (advisor)
Hollywood is an experimental 8mm film that illustrates the text in a diary of my grandfather. The film is notionally divided into two parts - a "landscape of memories" and "landscape of fear and death". Grandpa here remembers his childhood in Dolní Loučky, which is also associated with the death of his grandfather, friends, that there he had in childhood and last but not least, the place where he wants to become his last rest. In the second part of his character is intertwined with the "landscape of fear" which is filmed near Litvinov, bleak countryside illustrated his concern about a retirement home and a gradual loss of his will to live. He illustratively passes through this country and trying to find his salvation.
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Is Leonardo DiCaprio good investment?
Kopecký, Daniel ; Melzochová, Jitka (advisor) ; Čermáková, Klára (referee)
This thesis researches whether there is an effect of casting Leonardo DiCaprio or other star actors in a film on the revenue of the given film and what the effect is, respectively. The data consists of a sample of 905 films screened between 2005-2015 in the United States of America and Canada. The results estimated by the method of least squares indicate that star actors have a positive influence on revenue. The presence of a financialy successful actor means 12% increase in revenue. On the other hand, Oscar-awarded actors influence revenue to a lesser degree. The hypothesis about Leonardo DiCaprios influence could not be either confirmed or denied. Other factors researched were e.g. budget, ratings, whether there is a sequel or director, among others. The variable with the most positive influence is budget; the existence of a sequel is the second most decisive factor.
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Analysis of the determinants of movies revenues in Czech Republic
Sejk, Ondřej ; Kureková, Lucie (advisor) ; Babin, Jan (referee)
The aim of this thesis, which is based on examination of dataset consisting of 319 movies presented in Czech cinemas during period from 2013 to 2014, is to reveal factors influencing revenues of both domestic and foreign movies. Significance and magnitude of these factors is estimated by method of weighted least squares. Some significant factors influencing revenues are, for example, continuity, rating on CzechSlovak movie database or number of academic awards. Estimated coefficients show positive relation between all above mentioned factors and films revenues, as was expected. The main contribution of this thesis is recency of the examined data and examination of global topic on local level. Thanks to the latter, it is possible to compare findings to data across different countries or possibly on global scale.
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The picture of Franz Ferdinand d´Este in czech literature and movie
SVOBODOVÁ, Andrea
The bachelor thesis "The picture of Franz Ferdinand d´Este in czech literature and movie" presents the succesor to the throne, as he was shown in czech belletristic literature and movies of the 20th century. The introduction shortly summarized the life of the archduke with an accent on parts of his life, which are subsequently compared in introduced movies and belletristic works. The thesis is divided into two main parts. The first one dedicated to literary picture includes summary of the development of czech belles-letters in the 20th century and portrayal of Franz Ferdinand in historical novel. Secnond part dedicated to movies is composed in the same way. In conclusion of this thesis is summarized what picture of succesor was created during 20th century a and by what was the most affected.
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Sound post production in advertising and in the film, case study of Studio Beep s.r.o.
Struhařová, Michaela ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
Main topic of this thesis is description of sound post production in advertising and in the film film industry and making case study of company Studio Beep s.r.o. First aim of this thesis is describe as clearly as possible the theory of sound and sound post production in advertising and in film industry and also show specifics accompanying production of sound in each discipline. The theoretical part contains basic overview about history of sound, sound dramaturgy and about general principles of sound post production. Second aim is practical description of this issue on specific advertising and film projects, which were realized in Studio Beep s.r.o. Practical description helps us with understanding whole issue and with complementing the theoretical part.
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Are we watching good movies? The impact of audience rating on attendance and revenues of Czech movies
Žofčák, Jakub ; Stroukal, Dominik (advisor) ; Babin, Jan (referee)
Based on regression analysis and data set of 314 Czech movies from period 2003--2013, this thesis examines the hypothesis, that there is positive relationship between success of those movies (measured by attendance and revenues) and users rating in Česko-Slovenská filmová databáze. This hypothesis was confirmed by model presented in this thesis -- one percent increase in users rating is in relationship with increased attendance by 1,45% and revenues by 1,39%. Similar links between explained variables and other factors are also proved. As significant factor are proved favorite actress (but not favorite actors), favorite directors, Český lev awards and specific movie genre (action movies, fairy-tales and comedy). This thesis' contribution consists not only in application of chosen method on Czech environment, but also in economic explanation of positive relationship of certain specific variables in context of Czech movie industry. Among those specific variables associated with attendance and revenues is production of director Zdeněk Troška.
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Analysis of the Integration of Product Placement in the Audiovisual Work "Pojedeme k moři"
Menšíková, Šárka ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of the bachelor's thesis is to provide a comprehensive overview of the product placement and practically illustrate its use in the Czech audiovisual production on the example of the movie Pojedeme k moři. In the theoretical part I specify the definition of product placement and categorize it into the marketing mix. I describe advantages and disadvantages of this type of marketing technique, its historical development and also types of product placement that we can find. I also define aspects of integration of product placement into the audiovisual works, while I consider legislation of this marketing activity as one of the aspects. The next part is the analysis of the movie Pojedeme k moři. The goal of this analysis is to find out what brands and in which ways were shown in the film and also to identify which types of product placement were used. Further I determine the role of product placement for the film's budget and I evaluate whether all legislative requirements were observed.
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Analysis of the Integration of Product Placement in the Audiovisual Work "I wake up yesterday"
Strejčková, Jitka ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The thesis titled Analysis of the integration of product placement in the audiovisual work "I wake up yesterday," focuses on the use of marketing tools product placement in this particular film. The theoretical part defines the issues and their types of promotion. Characteristics of effective legislation in the Czech Republic and related European Union regulations. Pricing for product placement and the possibility of measuring effectiveness. The practical part deals with concrete examples on the matter after legalization in the Czech Republic. The work deals with the number of occurrences of brands in the audiovisual work. Furthermore, the work focuses on, whether product placement was used in accordance with the law and what proportion of occupied product placement in the total broadcast time. What percent was used for active or passive product placement and the share of the dominant and nondominant expresses shot on the product. Furthermore, it is also concentration on realism brands.
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Analysis of determinants affecting consumer movie ratings
Plevák, Tomáš ; Svoboda, Miroslav (advisor) ; Babin, Jan (referee)
This paper aims to analyze influence of selected factors, based on 2012 year's data, such as genre, budget, reviews, length, etc., on final consumer rating of the film. The analysis is conducted with the assistance of an econometric model, using the least squares method with automatic correction of heteroscedasticity and results are applicable mainly to the population of viewers from the United States. I found out that rating of the film is mostly influenced by the genre classification. It turned out that another important vatiable is the one based on professional critics reviews, however it cannot be said whether the critic is affecting consumer by his evaluation or he is only predicting success of the film. Most of the papers dealing with this topic focuses on sales, this paper on the other hand is focused on the preferences of the viewer as a consumer.
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