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The comparison of personnel marketing in non-profit and for profit sector
Kotyk, Václav ; Křečková Kroupová, Zuzana (advisor) ; Průša, Přemysl (referee)
The subject of my Bachelor Thesis is to characterize and analyse personnel marketing as a tool of human resources management and to clarify its contribution for both non-profit and for profit sector and its follow-up comparison between these sectors, based on the assumption of existining differences between personnel marketing in for profit and non-profit sector. The practical use of personnel marketing is demonstrated and analysed by using the example of national representation of international student organization AIESEC, AIESEC Czech Republic, as a non-profit sector representative and undisclosed for profit company from the Financial Services sector, Financial Institution XY, p.l.c., for comparison of different approaches, methods and strategies. The main channels and tools of internal and external personnel marketing are evaluated by using quantitative analysis from available data and qualitative analysis based on own experince or discussion with Personnel Marketing department of the Financial Institution. The existing differences in personnel marketing approaches and media channels are compared and confirmed on the grounds of these findings. Furthermore, the Thesis analyses potential risks and offers possible solutions to improving the current situation, that lies in mutual inspiration and cooperation between for profit and non-profit sector, that would result in higher effectivity of personnel marketing of both of the sectors.
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Current user interfaces of online retrieval systems
Loukotová, Klára ; Papík, Richard (advisor) ; Basl, Josef (referee)
Práce se zabývá současnými uživatelskými rozhraními dialogových informačních systémů. Pozornost je věnována oboru human-computer interaction (interakce člověka a počítače), zejména při tvorbě a používání informačních systémů, dále následuje charakteristika uživatele a jeho potřeb ve vztahu k vyhledávacímu procesu. V další části je shrnut historický vývoj uživatelských rozhraní, jejich základní typologie včetně stylů interakce. Práce uvádí vlastnosti uživatelských rozhraní, funkční, kvalitativní a estetické požadavky návrhu a zmíněny jsou mentální modely uživatele. Další kapitola popisuje hlediska hodnocení informačních systémů ve vztahu k ergonomii, jsou uvedeny zdroje pro hodnocení systémů, např. mezinárodní normy, platformová pravidla. Podrobněji je popsána norma ISO 9241, zásady pro vedení interakce a definice použitelnosti systémů. Poslední část je zaměřena na interakci ve vztahu k vyhledávacímu procesu. V závěru práce jsou porovnána vybraná uživatelská rozhraní několika informačních systémů.
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A retrospective look at the development competence of pediatric nurses on inpatient department
ŠIMKOVÁ, Zuzana
This thesis deals with not only a question of competence of nurses and their children's development, but also in terms of preparation of professional nurses. The nursing skills are necessary competence to perform the nursing profession. Represent this area of knowledge, skills and attitudes that are acquired through education. One of the ways to qualify nurses to the profession, is today a university course. The second method is a specialized education, provided that the candidate meets the conditions for admission and received his professional competence to practice nurses. Determination of the competencies of nurses in the Czech Republic is governed by Law No. 96/2004 Coll. Acquisition and recognition of eligibility for non-medical professions and for activities related to providing health care and amending certain related acts, the last decree on the activities of health workers and other professionals, No. 55/2011 Coll. The thesis is divided into theoretical and practical part. The theoretical cross section contains the history of pediatrics and nursing, selected chapters from health legislation and development of children's ward in České Budějovice Hospital. For the practical part, I chose a qualitative research method of interviewing and pediatric nurses. The research sample consisted of 10 nurses who work or have worked on the inpatient pediatric ward. There were set three goals in this work. The first task was to determine the development of competencies nurses. The second objective was to determine the extent of the authority nurses at present. In the last part of my job I surveyed whether nurses are aware of their general competence. The research showed that their competencies developed. A large share of this development has the technological development in medicine, new insights in treatment and use of modern diagnostic methods and increasing nursing education. Results of this research can serve for professionals in pediatric congresses and publication in professional journals.
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Educational attitudes of foster parents.
FIALOVÁ, Adéla
Foster care is a form of foster care and it regulates family law (Foster care is a form of foster care and it regulates family law). Foster care controls and guarantes the State. Children suitable for foster care are children which are legally free, and therefore can not be entrusted to adoption. To foster care are usually placed older children or children with disabilities. Foster care expires at legal age of the child. If the child prepares for a future job, foster care can take up to 26 years of age. Foster care can be performed in groups or individually. In the first chapters on the topic: educational attitudes of foster parents I deal with family and the atmosphere in it. In the other chapters I describe forms of foster care - custody, guardianship, adoption or foster care and adoption, where I also mention the history of foster care and intermediation of adoption and foster care. One chapter I deal to biological parents of the children because foster children in foster care and biological family have the right to be in contact. In a few chapters I deal to education, where I write in detail about educational resources and of reward and punishment. In addition, in the chapter on education I deal with parental attitudes toward child. In half page I deal chapter titled rules, where I mention the importance of the rules and the various areas in which there are rules. One chapter I devote to conflicts and their solutions, where I write about the different ways to solve the conflict. Because they are placed in foster care the children with disabilities, at the end of the theoretical part of the thesis I deal with chapter named: the children with disabilities in foster families, and specifically down syndrome and autism. I choosed a qualitative method for the research project and I performed interviews with respondents with half structured interview. The respondents were six foster families. I recorded interviews on the recorder with the consent of the respondents and then transcribed . The only criterion to decide on the respondents was that the respondents must be currently foster parents and be in foster care for at least one foster child. In the research section I have chosen the following objectives: 1. The objective is to establish a conscious and unexplored educational attitudes of foster parents 2. The operational objective is to capture the context changes and the development of educational attitudes of foster parents. To achieve these objectives, I formulated the following research questions: 1.Which styles of education do foster parents use in the upbringing of the children? Half of the respondents agreed that in education are important rules and boundaries that should be respected. In the education of children with foster parents attempt to a democratic approach. 2. Which rewards or punishments do foster parents use? Foster parents report that violations of the rules are punished by a ban on popular activities, such as television or computers. Foster parents agreed that physical punishment don´t use, except for an occasional slap. 3. Do exist differences in education of biological children and conferred on the children in foster care? All foster families have agreed that they don´t make differences in education, biological and conferred on the children. But also the majority of foster parents think that generally foster parents make the differences between biological children and the children entrusted, for example, as clothes, and that for some it is a lot to see. Two guardians indicated that there should be a difference in approach, in the sense that not everything should be entrusted children to say straight. The conclusion of my bachelor thesis I finish discussion, where I return again to the results of the research part of the thesis. This thesis provides an authentic experience of foster parents
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The influence of the quality of institutional environment on the economic performance
Stanner, Martin ; Ježek, Tomáš (advisor) ; Sunega, Petr (referee)
The diploma thesis focuses on a broad issue of the institutional quality and its impacts on a real economy. It summarizes important theoretical approaches involving not only institutions and their influence on a behavior of economic subjects (New Institutional Economics, New Comparative Economics), but also a behavior of politicians (Public Choice Theory) as they contribute to the formation of the institutional environment notably. The thesis pays to a historical outline, consequences and the evolution of institutional environment in the countries of Central Europe (The Czech Republic, Slovakia, Poland, Hungary). The analytical part of the thesis focuses on the qualitative analysis of the most significant elements of the institutional environment in the countries mentioned above: the security of the private ownership and its observance, the law enforcement, the corruption rate, the quality of entrepreneurial environment, the effectiveness and the quality of a regulation and not least the governance effectiveness on government and private level.
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The Conception of constitutional referendum in selected countries of the European Union
Radicsová, Alena ; Kuba, Jaroslav (advisor) ; Lechner, Tomáš (referee)
The main topic of my dissertation is a referendum as an instrument of direct democracy. Czech Republic is one of the latest country to have joined the European Union, whose constitutional system does not have modification of a nationwide referendum. The aim of this work was to evaluate the approach and the content of government's draft of the constitutional law for the nationwide referendum presented as a Parliamentary Document No. 559, in comparison with its regulation in selected European countries. The author establishes several basic criteria which are mainly concluded through analysis and comparison. The results indicate we cannot expect any significant step forward in terms of civil participation and qualitative democratic progress in proposals describe above.
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The process of framing media content on the example of domestic violence
Homolková, Dana ; Vochocová, Lenka (advisor) ; Škodová, Markéta (referee)
The aim of the thesis was to find out how domestic violence was framed in the Czech printed media. The analysis was based on the findings of Robert Entman, who defined framing as selection and emphasising of certain attributes in the media (Entman, 1993). The work brought about a theoretical introduction into the concept of framing which became a part of the media studies in the last twenty years and which currently deals with all phases of media text origination and interpretation. The framing method was applied on a chosen topic of domestic violence, in connection with the new law on protection of abused people, which came into effect on January 1, 2007. Five weeklies (Blesk pro ženy, Instinkt, Květy, Reflex, Respekt) were selected for analysis and the monitored period of one calendar year from January 1, 2007, to January 1, 2008, was set. In the practical part, a qualitative analysis was carried out, determining the frames and research hypotheses for further interpretation of framing of given topic. Subsequent quantitative analysis studied the methods of article framing by individual magazines and eventual differences in the approach to this topic from the viewpoint of prevailing stereotypes associated with domestic violence. Attention was also paid to the question whether the magazines provided...
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Summits between USA and USSR in 1988 in Czechoslovakian press
Kvapilík, Ondřej ; Bachová, Jana (referee) ; Bednařík, Petr (advisor)
The bachelor thesis named "Summits between USA and USSR in 1985 and 1988 in Czechoslovakian Press" deals with the presentation of the summit meetings in Geneva and Moscow in contemporary Czechoslovakian newspapers and compares it with regard to the development of relations between the two superpowers and the change in the media environment of the Soviet bloc. In the theory section the thesis provides relevant historical context of the theme, such as information on censorship in Czechoslovakia or the policy of Glasnost, and characterizes both the monitored periodicals and the summit meetings between Ronald Reagan and Mikhail Gorbachev, which took place in the second half of 1980's. The practical part covers detailed qualitative content analysis of the selected Czechoslovakian press, that is the Rudé právo, Zemědělské noviny and Svobodné slovo dailies. The presentation of the summit meetings is then summarized with regard to the employed journalist techniques, the topics covered in contemporary periodicals and the characteristics of the summit meetings in specialized literature. In the end the thesis compares the presentation of both summit meetings and searches for the cause of respective differences and the development of the media presentation of the events. The conclusion of the thesis then recapitulates...
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Stress in working environment
Vágnerová, Šárka ; Michálek, Pavel (advisor) ; Daniel, Daniel (referee)
The diploma thesis deals with the issue of a stress load in the working environment, specifically of employees of the criminal police. The theoretical part provides a general definition of basic concepts such as stress, personality or resistance. It introduces the various types of stress, its symptoms, causes and possible responses to psychological stress. The larger section is devoted to stress in the working conditions. It describes the most common stressors, risk of a burnout and possibility of stress reduction in general and directly for the police officers.
The knowledge gained from the theoretical foundations is applied in the empirical part. The aim of the empirical part is to find the level of stress load among respondents from the ranks of the criminal police using qualitative methods of investigation, interview, in combination with the use of a questionnaire Meister. This section focuses on the positive and negative factors in the workplace, preventive measures and assesses differences based on gender, age, length of practice or marital status.
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The influence of brand on consumer buying behavior
Aliapulios, Telis ; Vokáčová, Lucie (advisor) ; Ludmila, Ludmila (referee)
The diploma thesis concerns with influence of Apple brand on consumer buying behavior. The aim of thesis is to qualify the influence of brand on consumer buying behavior on smartphone market. From this conditions will arise the recommendations to Apple company, how is possible to bolster its position on mobile phone market. The theoretical part of thesis place emphasis on description of marketing mix, brand theory and consumer buying behavior. Practical part is based on studied secondary data. There is detailed description of Apple company its brand building strategy, situation on smartphone market with marketing instruments, that are used on this specific market. Quantitative questionnaire survey performed in electronical form creates a core of the practical part of the thesis and is preceded by qualitative pre-survey on seven iPhone users. Precisely 154 respondents participated on questionnaire survey that observed thoughts and judgements of questioned people about Apple brand. There are included opinions of owners, that own various smartphone brands and also respondents from the group of Apple iPhone users. The responses of both groups are in the chapter of appraisal results and conditions compared along with studied secondary data. These outcomes of questionnaire survey and secondary data are used as a framework to completion several recommendations for Apple brand and the whole company on this market. Almost three quarters of owners, that use all chosen smartphone brands, perceive the prices of Apple smartphones as overly high. Just as the first group evaluates the situation a bit more than half of the iPhone users, although inside this group is a lower sensitivity on Apple products price perception. One of the important recommendation for Apple company is to be more efficient in communication about the adjustment of its smartphone prices and pricing policy towards to consumers across the countries. It is necessary to obtain more consumers from a group of new Apple brand users and students. These expects the offer of cheaper smartphone in high quality medium category. In case of their satisfaction is there scope for Apple to offer them its premium smartphones in the top category.
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