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Internet Marketing Analysis of Citibank
Rytíř, Jan ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.
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The supporting documents for development of competitive music portal
Vencovský, Josef ; Burkoň, Lukáš (advisor) ; Pavlíček, Luboš (referee)
The goal of this bachelor thesis is to chart competition of the music web presentations and create the materials for development of the competitive music web portal. For comparison two Czech portals are chosen, which are t.music.cz and Koule.cz. These two portals were chosen due to its importance on the Czech internet and thematic similarity with developed portal. Next portal for comparison is international portal MTV.com, which is world icon of music world. MTV.com was also chosen for comparison of approach of Czech and international web sites. Theoretic part is focus on creating of the methodology, by which we can evaluate individual presentations. The methodology accounts the criterions, which affect web pages from the perspective of graphic design, accessibility, technical level and information content. These criterions are described and specified in the theoretic part. In the analytic part, there is evaluation of individual web pages, which based on created methodology. After that the web pages are compared according to the competitiveness focusing on its competitive advantages and disadvantages. In the last chapter there are proposals of design, structure, contents and functionality for the developed web pages. Results of this analysis should serve for development of competitive music web presentation and help decide about functionality which will be implemented into the nascent web presentation.
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Search Engine Optimization and web accessibility
RÜCKL, Jan
This work deals with the making of internet presentation and the suitable utilization of certain components of a website code in such a way that this presentation can be optimized for internet browsers, and at the same time, it is designed to correctly interpret information contained in the presentation even to handicapped users and users who do not use common internet browsers.
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A comprehensive audit of websites and their impact on the competitiveness of organizations which focus on selling bathroom products
Ezr, Tomáš ; Molnár, Zdeněk (advisor) ; Bičík, Petr (referee)
The main purpose of this thesis is an analysis of selected online stores which focus on selling bathroom products and equipment. The thesis is divided into theoretical and practical part. The theoretical part deals with basic aspects of web eshops in terms of technologies and trends. It is divided into the following parts: graphic design and web site design, visibility on the internet, SEO, communication - information, technical solutions, accessibility and eshop. These individual elements are the basis for creating an evaluation methodology, which will be used to assess selected eshops. The practical part contains its own assessment as a methodology. It evaluated a total of 11 selected eshops, one shop is assessed a detailed audit, it is a shop at www.bathshop.cz. Furthermore, all results are summarized and conclusions drawn from them, and recommendations. The main contribution of this thesis is a comprehensive comparison of selected eshops to eshop ww.bathshop.cz and making recommendations on the basis of the comparison.
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Analysis of the graphical user interface of specific websites
Hejda, Jan ; Toman, Prokop (advisor) ; Horný, Stanislav (referee)
The aim of this thesis is to develop a methodology for comparison of the graphical user interface of web sites, its application in a segment of sites and in consequence obtaining feedback on the appropriateness of this methodology. The introductory chapter discusses the importance of web services and outlines the development of the Internet. A selection of the segment describing its specifics follows. The methodology itself is described in the following section and is used on selected websites. In conclusion, this comparison is described and evaluated. The analysis concludes with an assessment of selected methodology.
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Auditing of trucking companies' websites
Klusák, Marek ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
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Utilization of guidelines WCAG 2.0 within evaluation of usability and accessibility of low cost airlines web sites with the emphasis on the customer
Sedláček, Ondřej ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
Content of this work is focused on the topic of usability and accessibility of web pages. As the main goal I determined to create a technique to evaluate web pages of low-cost airlines, which should be based on guidelines WCAG 2.0. This evaluation will be consequently applied on web sites of three particular low-cost airlines. Based on the results I want to prove, if the airlines really take care about accessibility of their web pages also for customers with disabilities and characterize through the use of percent representation to what degree they satisfy the rules for accessibility. Among tested web sites will appear the most important low-cost airline operators on the territory of the Czech Republic. It will be both representatives of foreign companies and also Czech companies. In the end a winner will be chosen. It will be a company with web pages corresponding with the conditions of evaluation on the highest level.
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Comparison web pages of selected districts of Prague
Hain, Tomáš ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This thesis is aimed at comparison web pages of selected districts of Prague. Its benefit consists in determination of the quality of web pages on this specific level of public sector. Moreover, each testing is concluded with a listing of major shortcomings and suggestions for improvements. Last but not least, the relationship between usability testing and heuristic testing has been determined at the end of this thesis.
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[13:10:23] Lenka Weingartová: Website auditing and its influence on competitive strength of organizations
Bacík, Jan ; Molnár, Zdeněk (advisor) ; Drašnar, Jindřich (referee)
The main purpose of this diploma thesis is to analyse the extent to which is the use of internet websites exploited by logistic companies. After executing an audit, the determined results are evaluated and some correct solutions are proposed. The diploma thesis is divided into a theoretical and a practical section. The theoretical section is concerned with essential aspects of high-quality websites. These aspects are usability, accessibility, search engine optimization, technical design and graphical design. These were the foundations for creating an audit framework, which was then used for analysing individual websites. The practical section consists of a detailed audit of a logistic company. It also contains user testing which is based on observing randomly selected respondents. After the detailed audit, the summary of individual audits follows. The output of this thesis is an overview of the website presentation quality of the logistic companies with varying size. The main contribution of this diploma thesis is a complex survey and status comparison of the logistic companies' websites.
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The Accessibility Standards Adoption Level of the Public Administration Websites - Prague City Districts
Mrázek, Daniel ; Gála, Libor (advisor) ; Plotěný, Luboš (referee)
The main objective of this diploma thesis is to provide an analysis of the accessibility standards adoption level of Prague city districts websites. The required level is defined in the Ministry of Internal Affairs notice (Accessibility Notice) which reflects the amendment of the law 365/2000 and contains accessibility guidelines which are the result of the project "Přístupnost webových stránek orgánů státní správy" (Accessibility of Public Administration Web Pages). The thesis also reflects similar analysis from the paper "Přístupnost a weby městských částí Prahy" (Accessibility and Web Pages of Prague City Districts) written in 2007. To achieve this goal the thesis firstly describes accessibility keystones (definition of accessibility, disabled users, legislation etc.). Next part of the thesis provides an analysis of above mentioned project and its outcomes, which contain the comparison of Czech accessibility guidelines, WCAG 1.0 and working draft of WCAG 2.0, analysis of disabled users needs, draft of new accessibility guidelines and costs of its application among public administration websites. Third part of the thesis depicts a comparison of the Accessibility Notice guidelines and "Best practice -- Pravidla pro tvorbu přístupného webu" (previous version of Czech accessibility guidelines). Final part presents particular and summary results of the accessibility test of particular Prague city districts websites against selected guidelines of the Accessibility Notice. Test results are also compared with outcomes of above mentioned paper from year 2007.
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