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Comparing SaaS e-Shops for small and middle business unit
Holoubek, Vojtěch ; Burkoň, Lukáš (advisor) ; Feuerlicht, Jiří (referee)
The goal of this bachelor project is to compare offers of a few e-Commerce (e-Shop) solutions which are realized as SaaS (Software-as-a-Service). After this comparison, I will try to chaose the most suitable e-Commerce projects for small and middle business units (SMUs). The project is divided into five sections. The first part starts with a definition and description of the problem. The following two sections include the theoretical aspects of SaaS and e-Commerce. There are defined the basic features and there is also written something about history and technology of these models. The next part deals with mentioned comparison of several e-Shop projects. There are defined the criterias for choosing of the individual providers and the metrics for evaluation. The output from this part is the order of the best e-Shop solutions for the Czech SMUs. The fifth section is aimed at a description of a practical e-Shop implementation. Concretely, the implementation is used for small Czech firm which deals in gardening. There are described the specific requirements of the company and estimated a future impacts on its economy. The conclusion sums up the bachelor project and there is also estimated an evolution of the SaaS model.
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Web Analytics for E-Commerce
Jašek, Pavel ; Jandoš, Jaroslav (advisor) ; Plotěný, Luboš (referee)
This thesis covers all main aspects of web analytics. Basic concepts, sources of data and the ways to make actionable decisions are mentioned. Web analytics market is considered by two point of views: as a market of software analytical tools and a market of web analysts. The main goal of this thesis is to describe the concepts and the usage of key metrics that are useful for e-shops. Aspect of using web analytics for internet marketing and the principles of geographic location of users are described.
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Internet marteting and ICT in Vietnam
Nguyen, Anh Tuan ; Štědroň, Bohumír (advisor) ; Kratochvil, Milan (referee)
The thesis deals with general theory of internet marketing, its opening and discrete premises for functioning, positive sides and threats that internet marketing can bring. An important part of the thesis is drawing an image of the current level of ICT infrastructure and the situation in internet marketing aplication in Vietnam.
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Factors of Trust and Trusthworthiness in e-commerce
Prejzková, Helena ; Klas, Jan (advisor) ; Doucek, Petr (referee)
The business is a part of our everyday life. With the advent of information technology and networks, especially the Internet, the communication with a tradesman substantially changed. The customer is no longer in direct contact with the seller and there is a question of trust, whether or not the transaction realized. It is also the essence of this work. It aims primarily to identify particular factors of trust and trustworthiness in electronic commerce. Among its other aims belong the illustration of these factors in practice to existing shop and also make up a kind of manual for the creation of e-shop, which will give the customer the feeling of the biggest trust. The study is divided into three parts. The first of them is theoretical and describes the results of foreign studies that have been made in connection with the trust on the Internet. In the second part is outlined a brief look at home market, Czech, through available documents and a questionnaire investigation. And the last part is practical. Part of it is a look at particular factors of trust in the existing e-shop and a procedure for creating a new e-commerce with the use of gained knowledge. Master's thesis may, in practice, serve customers who use it in determining the trustworthiness of the tradesman. Also in this study may incipient tradesman find facts that can help them to create and running of a trusted e-commerce.
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Implementation of e-shop and his role for development of a small company
Kotschwar, Pavel ; Hartman, Ladislav (advisor) ; Procházka, Roman (referee)
Graduation theses attends to the problems of the floatation of an e-commerce. The forepart of the work creates theoretical solution, the individual chapters are attended to the introduction of the problems of an e-commerce, floatation and the development of an e-commerce, the advantages and the disadvantages of these activities, marketing and security. The practical part of this work attends to the analyse of electronic background and the aplication of theoretical solutions while the implementation of e-commerce. The part of the practical part is the personal research of public and the proposition of marketing, technical and technological processes. At the close is implemented the valuation of economical impacts on the business of a small firm.
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Marketing strategy for E-commerce
Klega, Ondřej ; Stříteský, Václav (advisor) ; Kasan, Ondřej (referee)
This diploma thesis clarifies problems of the marketing strategy in e-commerce. It is generally devote to marketing management of the electronic shop and strategic marketing planning. It describes marketing strategie, their systematization and marketing strategies that can be used by e-shop.
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Využití internetu v podnikání
Krňák, David ; Stříteský, Václav (advisor) ; Tangl, Radek (referee)
Práce se zaměřuje na využití internetu jako prostředí pro podnikání. Pozornost je věnovávána především online marketingovým aktivitám s důrazem na propagaci webu. V práci jsou analyzovány jednotlivé nástroje marketingu na internetu a jejich vliv na návštěvnost a konverzní poměr. Cílem práce je zhodnotit tyto nástroje ve vztahu ke konkrétnímu online projektu a vytvořit efektivní kombinaci internetové propagace danému projektu.
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Marketing in relations of international business and information technologies
Jurčík, Michal ; Klosová, Anna (advisor) ; Sato, Alexej (referee) ; Jindra, Jiří (referee) ; Kováč, Michal (referee)
Informační technologie umožnily standardizovat značnou část marketingových informací pomocí digitalizace. Tím, že se tyto informace standardizují, usnadňuje se také standardizace práce s nimi v konkrétních částech hodnotového řetězce podniku. V práci je navrženo vymezení čtyř specifických oblastí využívání informačních technologií v marketingu: e-commerce, dodavatelské řetězce s informačními technologiemi, marketingové databáze a informační systémy v podniku, digitální televizní a rozhlasové vysílání. Hlavním cílem práce je ověřit hypotézu o této klasifikaci oblastí aplikování informačních technologií. Dalším cílem je analyzovat tyto oblasti z hlediska mezinárodního marketingu a charakterizovat, jak konkrétně informační technologie ovlivňují v těchto oblastech podnikání.
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