|
| |
|
| |
|
|
Effective Information and Knowledge Sharing in Supply Chain
Dejl, Vlastimil ; Voráček, Jan (advisor) ; Kincl, Tomáš (referee)
The thesis - Effective Information and Knowledge Sharing in Supply Chain - is situated in the Fast Moving Consumer Goods segment, in the packaging design environment. In this environment the process of introducing new product to the market and it's optimization across the supply chain is analyzed. The situation on the market forces suppliers to continually lower costs and shorten production times. One way of how to resist to this pressure is an effective and efficient information and knowledge exchange between all participants of the process. The thesis is divided into two parts. The first one focuses on theoretical determination of basic terms and topics which are further discussed in the second -- practical -- part. In the second part the FMCG environment, sources of failures and inefficiencies are analyzed and optimization of the process of introducing new product to the market is proposed, all from the packaging design perspective.
|
|
|
Analysis of packaging technology in the food industry and their impact on logistics operations
LÍSKOVEC, Petr
The main objective of work is to analyze the requirements for food packaging in terms of logistics operations with respect to the needs of consumers and on the basis of so revealed facts I tried to design consumer package, which fully complies with consumers, producers and also the needs arising from the logistics operations which relate to the package. The operational objective of the my work was to propose better solutions of goods fixation method that is based on widely used Euro-pallets. Because currently used shrink film can be applied only once so their use creates a significant amount of waste.
|
|
|
Waste and Container Management Analysis at Selected Area
NOVÁKOVÁ, Eva
The aim of my diploma work is a study of economizing with packings and waste products in the selected area from the point of view of environment, economy and logistics. For my work I have chosen the towns with extended sphere of competence of the South Bohemian region and there I have analysed the problem. The production of waste in the monitored towns was similar when we checked the mixed waste per 1 000 inhabitants in 2008. It was about 252 tons. In comparison with it the amount of sorted waste was in the followed towns considerably different. People sorted out the most in Vimperk ? 80,30 t of waste and the least in Trhové Sviny ? 1,55 t of waste per 1 000 inhabitants. The South Bohemian region could fulfil one of the goals of The Plan of Waste Management. This goal is to lower 20 % of the weight share of waste stored on the waste dumps by 2010 comparing to 2000. The goal is being gradually fulfilled and it is likely to be kept.
|
|
|
Waste and Container Management Analysis at Selected Area
NOVÁKOVÁ, Eva
The goal of my bachelor´s work was the analysis of economical use of waste products and packing in the chosen area from the standpoint of both environment, economy and logistics. For my work I have chosen the town of Vodňany where refuse collection is provided by the company RUMPODL 01 {--} Vodňany L.t.d. The charge for the system working of gathering, collection, transport, sorting out, use and removing of the waste products was determined by the town of Vodňany to 480 Czech crowns. This charge was calculated from the real costs. If people sorted out more, this charge would fall. It follows from my questionnaire that most inhabitants of this town sort out only sometimes and that´s why the amount of waste increases. The amount of sorted waste also increases but not in sufficiency. People sort out mostly the plastics.
|
|
|
The process of the rebranding and pack redesign
Toncarová, Petra ; Vávra, Oldřich (advisor) ; Palečková, Kriystýna (referee)
My bachelor thesis focuses on the process of pack redesign. The aim of this thesis is to inform about the process and then evaluate individual steps for redesigning the pack of an existing brand. The theoretic part id divided into two sections. The first section is focusing on explaining terms connected with brand management and the second one is connected with marketing research. In the practical part the process of pack redesign is analyzed.
|
|
|
Communication strategy of recycling and collecting bottles
Slavinská, Lenka ; Postler, Milan (advisor) ; Šiser, Roman (referee)
This thesis deals with communication in the field of Corporate Social Responsibility (CSR). It aims to analyse the relationship between marketing communication and CSR and to evaluate which tools of the communication mix are suitable for the communication of CSR and especially for the communication of recycling. It also deals with the fields of packaging in marketing, recycling, collecting and sorting the packages and sustainable development. Theoretical knowledge is applied on The Coca-Cola Company.
|
|
|
Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
|
|
|
Nápojové obaly
Burešová, Michaela ; Kořánová, Helena (advisor)
Cílem bakalářské práce je analýza spokojenosti spotřebitelů s obaly na mléko. Provedený vlastní výzkum zjistil, že nejoblíbenějším obalem na mléko je nápojový karton, na druhém místě je sklo a třetí pozice patří plastu. V oblasti obalů je zapotřebí neustálého zlepšování, a to jak ze strany výrobců, tak i v chování spotřebitelů. V závěru jsou tedy uvedeny návrhy na zlepšení.
|
guest ::
