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Business ethics
Petráková, Helena ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This bachelor's thesis explores ethics and the ethical behavior of Czech companies. It clarifies important aspects within ethics focusing on ways to implement ethics and ethical codes into businesses. It also outlines how Czech citizens view the actual state of business ethics in the Czech Republic and which organizations support business ethics. Finally, it shows that ethical behavior brings a company a competitive advantage.
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Business ethics and payment behaviour in context with cultural differences
Suchánková, Teresa ; Zamykalová, Miroslava (advisor) ; Pavlíková, Ingrid (referee)
The thesis deals with business ethics in context with cultural differences of individual nations. The first chapter describes ethics etymology and clarifies the distinction between ethical conflict and dilemma. The second chapter gives an answer to the question why we should act ethically and illustrates the implementation of ethics to the business environment. Furthermore, the thesis deals with international ethics. It demonstrates the ethics in multinational corporations and points out to the complexity of the implementation of different moral principles to the business environment given by the numeral specifics of individual nations. Rest of the thesis consists of a practical analysis of the inner business environment in an unnamed international company. The analysis particularly concentrates on the attitude of its employees towards the code of ethics. On the other hand, the thesis also examines the outside business environment, particularly the payment behavior of the company's clients.
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Professional Communication in the Health Service
Ouředníková, Jana ; Karásková, Hana (advisor) ; Novotná, Jana (referee)
The goal of my final thesis is the analyses of current state of communications in the Health Service. The paper starts with the introduction which describes the reasons of writting the paper and the methods used. The paper consists of 9 capitols: 8 theoretical and 1 practical. In the first capitol is the analysis of the ethics in health care systems. The next capitol briefly describe the relationship between doctor and patient. The following 3 theoretically define communication. The next 3 capitols talk about specifics communication in the Health Service. The practical part of the paper has 1 capitol, which has 6 sub-capitols. These sub-capitols talk about questionnaire, fill in questionnaire, results of questionnairy and some recommendations. Based on these facts, there is also graphical demonstration and describe. In conclusion appreciate the reasulting of questionnairy and summarized the overall the finnal thesis.
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Social advertising
Sovišová, Ivana ; Králová, Tereza (advisor) ; Kašparová, Eva (referee)
Bachelor's dissertation Social advertising deals with the most important instrument of marketing communication mix. At the beginning dissertation focuses on a therm Social advertisement, then describes its beginnings, feeling tone, differences between commercial and noncommercial advertising and the end of the theoretical part describes non-profit organizations. Practical part is dedicated to analysis of two chosen adverts and the main research of respondent's opinions. The end of dissertation is dedicated to evaluation of research and comparison results to initiatory hypotheses. The aim of my dissertation is to give basic information about social advertisement to public. The end of my dissertation is dedicated to the research which detects respondent's opinions of chosen social advertisement.
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Business ethics
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The role of ethics in business is often underestimated and we often come across an argument that a company will prefer its own profit instead of ethics. The aim of this thesis is to prove that ethics has its proper place in business and that its assertion can benefit all parties involved. This is demonstrated in three chosen areas including advertising, customer relations and relations to employees. This thesis also introduces the corporate social responsibility model, as well as the role of ethics in it.
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Corporate culture in the international company
Hudcová, Kateřina ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This master thesis analyses the topic of corporate culture in the international company. The initial chapters of theoretical part explain the term "corporate culture", i.e. define which elements form corporate culture, present its functions, well known typologies, possibilities of culture measuring, definition of its strength and subcultures. Following chapters describe typical features of American, Czech, French and German corporate culture and its influence on doing business in these countries. The comparison of these cultures on the basis of culture indices is given in the last section of the theoretical part. Practical part analyses corporate culture in the American company Carrier Refrigeration Operation Czech Republic s. r. o., its strength and situation in the clash of four corporate cultures.
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Business ethics
Holková, Nela ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This bachelor's thesis deals with the topic - business ethics. Concretely, it gives the example of ethics in the sphere of undertaker's. There are stated all of the needed terms and definitions. There is also said how ethics influenced people throw the history. Furthermore, you can find the difference between ethics and etiquette. These two terms are often misunderstood but they cohere. To make firms work well, you need to give them some rules. Code of ethics may be part of the solution.That is the reason why codes of ethics are mentioned in this thesis as well. Business background in our country and its history is mentioned here. The main person who influenced our business background was undoubtfully Mr. Tomáš Baťa. He was very precise and insisted on ethical behaviour to his employees. There is also mentioned the responsibility in business to its background and surroundings in this thesis. Then you can find how our government behaves both ethically and unethically. It was vital to write about logical reason why to use ethics. At the end you can find examples of unethical behavior of concrete undertaker's. Nevetheless, there are some positive arrangements, which are applied by the Undertaker association.
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Advertisement and ethics
Routová, Hana ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This diploma thesis deals with the relationship between advertisement and ethics. Many people think that anything is possible in the advertisements, this, however, is not true. The area is restricted both by the law and by the non-legal institutions, e.g. A Czech initiative of advertising agencies, media and advertisers - "Rada pro reklamu" - Advertisement council. This council might recommend advertisement's cancellation. The media scene experts claim that the media market reflects the consumers' wishes. Thus, in the absence of protests against an "anti-women" advertisement, the advertisement might be considered ethical for the particular market. As we can see, the ethics is a very delicate term and what one perceives as ethical, might be considered unethical by anybody else.
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The concept and implementation of the Code of Ethics for Linet s.r.o.
Balková, Eva ; Beroušek, Petr (advisor) ; Džbánková, Zuzana (referee)
The thesis is practically oriented and leading to design and implementation of the Code of Ethics and ethical policy into the organization. In the theoretical section the concepts of human resource management and ethics are explained. The practical part consists of a survey about the ethic behavior in the organization and of the results of a survey. Based on the results there is a concept of Code of Ethics for the surveyed organization.
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