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Proposal of Competitive Strategy of Company
Tesař, Karel ; Janotová, Dana (referee) ; Zich, Robert (advisor)
This diploma thesis is focused on creation of competitive strategy of small family firm. It analyses current status of a company, which is specialized in complete design and stress analysis of constructions. The thesis investigates impact of external enviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation.
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Proposal of Competitive Strategy of Company
Števanka, Ladislav ; Raška, Michal (referee) ; Zich, Robert (advisor)
This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation.
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Strategická analýza
Popovová, Šárka ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The aim of this bachelor thesis is to define basic methods, which are used for the preparation of a business strategy and to use those methods in a real situation. The theoretical part describes the methodology of external and internal analysis. The practical part then applies single methods such as PEST, VRIO, Porter`s five forces and value chain in order to define competitive advantages of Dr. Popov company. At the end of the Bachelor thesis will be assessment of the current situation and suggestion of the future growth of the company. The findings, resulting from the individual conclusions of my bachelor`s thesis, are today useful for further company function.
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Analysis of causes of succesful business of particular company
Magdinová, Romana ; Krause, Josef (advisor) ; Špička, Jindřich (referee)
The aim of this thesis is to analyze key success factors of Movychem Ltd. and draw up strategic analysis of the company. The work is divided into two main parts. The theoretical part defines methods of analysis, the reasons for establishing and above all the structure necessary for the preparation of strategic analysis . In the second, practical part, the knowledge is applied to a particular company. The main focus is on the delineation of the key success factors in the company, which will be drawn precisely on the basis of strategic analysis.
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Strategy of development of business company
ŽOFKOVÁ, Julie
The purpose of thesis is to formulate, based on an analysis of the activities taken by the operations and strategic management, measures to improve strategic-operational collaboration and raise the quality of strategic decision making in a selected business company. To accomplish the set objective, internal and external environments in which the company competes have been identified using PESTL analysis, Porter five forces analysis, Value Chain Analysis and Financial Analysis. Based on these analyses, the strengths and weaknesses, important opportunities and threats within the company have been determined. SWOT analysis and Fuller's Triangle Method have been applied to assess the internal capabilities, limitations and chances of the organization in the business environment. The completed analyses have been assessed and used to create proposals and recommendations for developing strategic decision making in the investigated company.
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Tržní potenciál internetového obchodu prodávajícího keramické obklady a dlažby
Pavlata, Josef
This bachelor thesis deals with analysis of external and internal environment. The thesis is focused on the company which runs e-shop. External environment is ana-lysed by five forces model, internal environment by value chain. In the end it is qualify market share of company. Main goal of the thesis is to determine what potential is on the market for the e-shop. The thesis provides more complex perspective on enterprise and difficulty of this branch.
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