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Sedací nábytek pro veřejný interiér
Psota, Martin
Bachelor thesis deals with the study of public interior seating furniture, especially from the halls and foyers. The theoretical part acquaints us with the seating furniture from the opening spaces of the hotel, theater and cinema. Chapters introduce ergonomics, construction and safety requirements of seating furniture. Further are introduced the materials from which the furniture is manufactured. The final chapters of theoretical part contain a description of seating furniture in terms of history and contemporary public furniture. In the practical part is introduced solution of seating furniture for the interior foyer of the cinema Réna Ivančice. The proposal progression is presented in the form of sketches, final version is presented in the form of visualization. The proposal is also designed structurally, drawings are included in attachment.
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Czech cinema visitors: key segments and their media consuption behavior
Svoboda, Martin ; Karlíček, Miroslav (advisor) ; Hanzlík, Jan (referee)
The goal of this thesis is to find and describe regular visitor of cinema. Thesis also describes situation on the cinema market and identifies two latest key milestones of development of the market. Thesis describes group of regular visitors of cinema and defines two segments within it. These two segments are described from the lifestyle point of view, their opinions and media consumption. Thesis compares own results with the research Kino 2004 and find the development within the group. Thesis mines data from the widest commercial research done continuously in Czech Republic. Part of the thesis describing the visitor may serve as a answer to investor on question who will him target by advertising in cinema. The part about media consumption may serve to film distributors as a hint where it is best to target requested target group.
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Analysis of attendance of Prague cinemas
Gábrišová, Nikol ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
Cinema was a major phenomenon, and a favorite pastime in the 20th century, is so well in the modern era 21st century? Still new movies are filming that can be seen in cinemas. Development of cinema attendance is but a very uncertain and volatile in recent years. Therefore, I decided to dedicate this work to closer analysis of attendance of Prague cinemas. Prague has the most of cinemas of all the Czech cities and potential viewer is indeed a wide selection, and it is therefore interesting to explore further attendance in Prague cinemas. The aim of this thesis is to identify and further analyze how attendance of Prague cinemas evolved in the past six years, to compare the attendance and sales between classic cinemas and multiplexes and on the basis of these findings, formulate estimates of attendance for the future and try to come up with advice that would cinemas helped attract more viewers. Using a questionnaire survey and qualitative research then see how often Prague inhabitants go to the cinema, and this research also help me to get more information about the characteristics of moviegoers.
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Movie distribution via internet
Halbich, Jaroslav ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
My thesis looks into the ways of movie distribution. Analyzes distribution in Czech conditions and compares the distribution with world's standard. Main accent is put on distribution via internet, but other possibilities are mentioned as well. Thesis mentions history of movie and internet. It focuses on copyright as well. Object of my thesis is to evaluate current situation and possible future progress of movie distribution, also comparison of offered online services between Czech Republic and the World.
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Marketing of art and mainstream films and differences in their perception and promotion in Europe and USA.
Kozak, Ivanna ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
Film marketing is gaining new features every day and is underlying a dynamic development. This work is devoted to two categories of films - art house and mainstream films in European and American markets. Film is a very complex and unique product and therefore requires specific distribution and communication strategies. This thesis analyses the differences in marketing and promotion between art house and mainstream films. The aim of this paper is to explore contemporary means of marketing art house and mainstream films as well as the differences in the perception of these film categories by the viewers. The theoretical part is devoted to set light upon the differences in expectations of the viewer and the various marketing strategies with regard to these film categories. The practical part is dedicated to the analysis of the qualitative research, which was carried out for the purposes of this thesis. The research is based on personal interviews as well as on a questionnaire survey. The conclusion resulting from this research is applied on the hypotheses stated in the beginning of the thesis and discusses the advantages and disadvantages of different marketing tools used by these two film categories as well as their anticipated future development.
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Analysis of motivational factors for visits to cultural events
Krčmářová, Vanda ; Černá, Jitka (advisor) ; Roll, Marek (referee)
The thesis investigates the motivation structure of cinemagoers and theatregoers. Its theoretical part examines the concepts of motivation and culture. Its marketing research part consists of a questionnaire inquiry, which forms the core of the analytical part of the thesis. The objective of the paper is to determine the key factors motivating people to pay a visit to a theatre or a cinema. The practical part of the thesis consists of the questionnaire development, distribution and processing, with an emphasis on the practical application of the acquired data by the relevant cultural entities.
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