|
|
Analysis of the satisfaction of sport event participants
Pokorná, Alena ; Tahal, Radek (advisor) ; Frederiksen, Karolína (referee)
The diploma thesis deals with satisfaction measurement of participants of sport event. This sports event is international junior curling cup in Prague. The aim of thesis is to analyze participants satisfaction with this tournament. Based on these results some critical factors will be identified and also recommendations for organizers of the tournament will be listed to improve the quality of the tournament for next years. In a first part of the thesis there are described customer satisfaction theory and techniques for its measurements. According to suitability for this case the questionnaire survey will be applied. After short introduction to the tournament and some curling rules and specifics analysis of the survey results will be described. More evaluation methods will be used. Based on results from this analysis recommendations for tournament improvement will be given.
|
|
|
Preparedness of primary school teachers for environmental education
ŠIMEK, Matouš
This bachelor thesis examines the preparedness of primary school teachers in the South Bohemia for environmental education. This readiness is thinking of competencies for effective administration and coordination of environmental education, not stint the teacher's knowledge. The theoretical part describes the development, challenges and diversity of methods of environmental education in the Czech Republic. The practical part focuses on the analysis of the education plan (SEP) and primarily qualitative analysis of the responses of teachers gathered through a questionnaire, which contained 6, mostly open questions. Based on the evaluation of these responses were determined and defined three groups of teachers of differing competencies and thus preparedness for environmental education. Further it has been verified overwhelming satisfaction of teachers with internet and levels of educational programs, training and seminars, provided primarily by NGO´s and several government agencies in the region.
|
|
|
The shift in media consumption among generations Y and Z
Kotálová, Eliška ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This master thesis deals with the shift in media consumption among generations Y and Z. It is based on both similarity and small differences in media consumption among these generations as a current issue. The aim of this thesis is to focus on both similarity and small differences, to analyse them using the available data and to bring new information obtained by performing an own survey. This new information also can be a help to all stakeholders including employers, marketers etc. This thesis is divided into two parts. The theoretical part includes three chapters, the practical part includes two chapters. The first chapter presents media theoretically, the second chapter explains how each generation was formed a the third chapter presents a principle of making a questionnaire. The fourth chapter shows some interesting information about media consumption among generations Y and Z and these are verified in the questionnaire in the last chapter.
|
|
|
Analysis of Potential Consenquences of Toll Implication for Vehicles under 3,5 Tonnes in the Czech Republic
Srnka, Jan ; Vostrovská, Zdenka (advisor) ; Řežábek, Pavel (referee)
The Master Thesis is focused on potential consequences of toll implication for vehicles under 3,5 tonnes. The main goal of this paper is to evaluate these consequences and propose a recommendation to the government whether to imply the toll or not. Quantitative research methods in a form of questionnaire were used in order to estimate the potential consequences of 0,4 CZK per km toll for vehicles under 3,5 tonnes. Moreover, was analysed the publicly accessible data of transportation, car accidents and deaths on roads in case of the Czech Republic. Theoretical part is focused on the currently used system on highways, the history of highways, system used in European countries and aspects of cost-benefit analysis. Three frequently used highways were examined in the practical part of this paper. A numerous of calculations were used in order to quantify all possible costs of toll implication. Toll implication costs and additional costs that arise due to avoiding expensive highways by some drivers represented the main aim of these calculations. Conclusion of this paper sums up key points of this paper and points out possible negative consequences of toll implication.
|
|
|
Communication in chosen organization
KECLÍKOVÁ, Zuzana
The aim of this thesis is the evaluation of the level of communication and the proposing of some changes that can result to the improvement of communicational processes.General communication process and its function in the organization is thoroughly described in the theoretical part of this thesis by means of literary resources.The practical part of the thesis focuses on the particular communication process in the firm named ABL Tools in Písek.The analysis is based on basic methods, such as: interrogation, observation and interviewing. Conclusions of the analysis and results will be provided to the manager of ABL Tools. These suggestions could be useful as a guideline to improve a current level of communication processes in the organization.
|
|
|
The agricultural drought monitoring and its users and correspondents
Bartošová, Lenka ; Trnka, Miroslav ; Semerádová, Daniela ; Hlavinka, Petr ; Štěpánek, Petr ; Zahradníček, Pavel ; Žalud, Z.
Drought monitoring in the Czech Republic is a key element in climate monitoring. The aim of this article is to describe the possible participation of agronomists, foresters and fruiterers in drought monitoring within the Integrated Drought Monitoring System. This system monitor drought occurence weekly on the base of various information (data from model SoiClim or outputs from satellite Aqua and Terra). One of the main pillar of the monitor is also information about drought impact on yields in the cooperation with especially farmers. Their expert assessment brings insight into actual situation in agricultural landscape in weekly time step. All results are free to download in www.intersucho.cz.
|
|
|
Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
|
|
|
Marketing Research of Customer Satisfaction for Bobinie Photography
Třasoňová, Dominika ; Musilová, Simona (referee) ; Šimberová, Iveta (advisor)
This bachelor´s thesis focuses on marketing research of customer satisfaction for Bobinie Photography. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research, further it is concentrated on customer satisfaction and services. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define proposals to ensure pernament progress and stability.
|
|
|
Analysis of Customer Services in TAMTAM BAR
Vrabcová, Kateřina ; Nováková, Eliška (referee) ; Chalupský, Vladimír (advisor)
This bachelor's thesis deals with an analysis of customer services provided by TAMTAM BAR restaurant in Kromeriz. In the theoretical part mainly the issues of marketing research and customer satisfactory are processed. The analytical part is focused on the introduction of the company itself, followed by the evaluation and the analysis of customer satisfaction. As the result this in turn leads to proposal of measures for quality level increase of analyzed services.
|
|
|
Marketing Research for Selected Company, Organisation
Rehuš, Martin ; Kažimírová, Martina (referee) ; Šimberová, Iveta (advisor)
My bachelor thesis deals with the marketing research of UNIFER Company which focuses on awareness and approaches to education, as well as the possibility of professional practice among university students in Brno. The theoretical part defines terms related to marketing research which then serve to process the analytical part. Based on research results of questionnaires, proposed recommendations will be made for the development and improvement of services of UNIFER Company.
|
guest ::
