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Analysis of Advertising on Social Networks
Pravdová, Monika ; Hajdíková, Taťána (advisor) ; Kincl, Tomáš (referee)
This bechelor thesis is focused on social media marketing. The teoretical part will be focused on traditional and on-line advertising and differences between the two types. In the practical part will be created an advertisement placed on social networks. The perception of the advertisement will be analyzed using a questionnaire. Success of the advertisement will be analyzed using Youtube Analytics. The main goal of this bachelor thesis is analysis of the perception and success of the advetisement.
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Social networks and their misuse
Průcha, Šimon ; Pavlíček, Antonín (advisor) ; Klíma, Tomáš (referee)
This thesis concentrates is about influence and abuse of social networks on the infor-mation society of today. The work is divided into two general parts. The first part deals with the theoretical part of the issue. There are terms such as: data, information, knowledge, social networking and communication. These concepts are discussed with regard to the issue being addressed and how it can contribute. The second part is devoted to an experiment on the social network Facebook. Discusses creating fake profiles and the possibility of their misuse. There is also a comparison with already the passed experiment. Outcome of this work is to evaluate the success of the experiment and evaluate its im-pact on today's society.
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The analysis marketing activities of the e-shops in selected segment
Čerhák, Tomáš ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The content of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. The thesis defines basic concepts like marketing, Internet marketing and describes the tools of Internet marketing. The practical part is focused on the analysis of e-shops which were selected as a potential competition for a new subject considering entering the market. The main objective of the thesis is to analyse the use of Internet marketing tools by potential competition and on the basis of the results make suggestions and recommendations for the effective use of Internet marketing to a new subject considering entering the market. The basic concepts are defined at the beginning of the thesis; the tools of Internet marketing are defined in the next chapter. The first part of the practical part describes e-shops which were selected as potential competitors. The second part of the practical part analyses the use of Internet marketing tools by competing e-shops. Suggestions and recommendations for the subject considering entering the market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online shop.
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Effective communication on social networks, focused on Facebook
Heřmánek, Jakub ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
My thesis deals with principles of small firm's effective communication and also with planning of communication campaign on social networks. It also contains description of the most popular and important social networks useful for marketing activities. Essential part of my thesis is implementation of my theoretical knowledge into real case. This leads into making an universal manual for campign's preparation and beggining.
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Analysis of use of social media as a marketing communication tool
Hamaďáková, Markéta ; Průša, Přemysl (advisor) ; Toman, Jan (referee)
This master's thesis deals with luxury brand marketing communication within social networks. The subject reacts to the dynamic growth regarding the importance of social networks that bring many changes and opportunities to marketing communication conductive to the customer. Its purpose is to use theoretical knowledge about luxury brand marketing within social networks such as Facebook, Instagram, Pinterest, Twitter, and Youtube; presented in its first part, for the analysis and evaluation of the current activities on social media of the luxury Czech glass company LASVIT. Based on the findings from the analysis, the final part of this thesis presents my recommendations and concrete proposals concerning the expansion of current marketing communication activities of LASVIT within it's domain of social platforms.
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E-shop project with the use of social networks
Fojtík, Tomáš ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
Diploma Thesis deals with the design and launch of the e-shop Hotversionparts.cz. For this purpose is used the knowledge about business through the Internet, Internet marketing, Competitive Intelligence discipline, social networks, car accessories market and the most important - deep knowledge about real competitors. The pur-poses of this thesis are methodical approach to the project, and go from theoretical information surveys to the application of this information in the real environment. The main part of this thesis is the description of Competitive Intelligence field from theoretical point of view with focus on entrepreneur, and using the latest tools for doing the Competitive Intelligence discipline via social networks. The target of theo-retical analysis is the application of methods and principals described here, in the practical part, which focuses on deep analysis of competitive e-shops chosen. The real illustration of the Competitive Intelligence discipline application in the online shop-ping environment is the biggest contribution of this thesis.
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Possibilities of using social networks to support business in the healthcare sector
Masárová, Kateřina ; Molnár, Zdeněk (advisor) ; Feige, Tomáš (referee)
The master thesis deals with the problem of using social networks in the healthcare sector of the Czech Republic. Its aim is to analyze the current state of the use of social networks by mammography centers, and according to the results of the analysis to define a set of recommendations on how to effectively communicate and use social networks in order to support a business. The thesis is divided into two main parts. The first provides the theoretical basis of the chosen topic, defines the main concepts, stated the most widely used social networks in the Czech Republic and their characteristics suitable for internet marketing. The second part begins with characterizing of the Czech healthcare sector, continues with Porter five forces analysis, which defines possible restrictions on doing business in this sector. Then the analysis of the use of social networks in health care organizations follows. Identified recommendations useful for the successful acting of mammography centers on social networks are based on the results of the analysis. These recommendations are designed for a particular mammography center, but with a bit of abstraction are suitable to other entities in the healthcare sector.
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Possibility of using social networks to support business
Nešpor, Jan ; Molnár, Zdeněk (advisor) ; Chmelíček, Petr (referee)
This thesis deals with the possibilities of using social networks for increasing the competitiveness of the company. The theoretical part defines basic terms that are closely related to social networks. First part is focused on social media and their usage in Czech or European companies which is supported by statistical data. Another part of the thesis focuses on the world most common social networks and their usage in relation to Competitive Intelligence. The last chapter of the theoretical part deals with analytics and monitoring tools. The practical part of the thesis contains competitive research on the company Antee and its major competitors in social networks usage. The main output of the practical part is based on the thorough analysis and it proposes strategy on a successful entrance into social networks for Antee.
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Getting rid of social networks addiction
Roček, Vojtěch ; Řepa, Václav (advisor) ; Jelínková, Veronika (referee)
The aim of this thesis is to find a method how to test the tools for an intervention with procrastination on social networks. The thesis tests and according to a built scale evaluates if there are people who are addicted to social networks. Further, the thesis introduces tools suitable for the intervention of this addiction and states distinct suggestions on how to perform a wider research to explore the most suitable tools. The thesis compares both the software tools centered on measuring, blocking, hiding and aiming, and psychological tools centered on how to work with oneself through calming down and mindfulness or creating a personal vision. The research is aimed at the PC and smart phones Android platforms. The outcome is a suggestion to investigate both tools individually described and their variable combinations during the intervention of the addiction to social networks to closely understand the effect of their using and practical implementation.
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The role of marketing in music industry with focus on EDM and DJing
Hrnčíř, Petr ; Černá, Jitka (advisor) ; Říha, David (referee)
This thesis examines the influence of marketing communication on music industry with focus on electronic dance music. In theoretical part are processed basic terms defining marketing communication. Consequently is described development of electronic dance music from seventies. The main objective of this thesis is define important marketing tools in allotted age group and confirm knowledge of this area of music industry. The practical part is focused on the research of popularity, target group determination and also evaluates interview with specialists and artists. Base on the research results from questionnaires and interview the thesis also proposes own marketing campaign of unknown artist.
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