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Marketing Strategy of a Private Eye Surgery
Roman, Aleš ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The aim of this Master’s thesis is to create marketing plan for private eye office. The thesis is divided into two main parts, theretical and practical. The first part summarizes theoretical knowledge about marketing of services and specifics in healt care marketing. It was created marketing mix 4P and 4C of health care. Practical part begins of introducing of private eye office. Next step is to analyze environment of eye office using following methods: McKinsey 7S, Porter's five forces and SLEPT analysis. Conclusions of these analyses are summarized in SWOT analysis. Afterwards each question of questionnaire survey – focused on client´s comfort and ways how to improve it, is analyzed. Results and ideas come from survey how to improve our clients comfort during the examination are summarized in the proposed solutions and discussion.
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Development of Business Activitiesof Company Ideal Media s.r.o.
Smeták, Daniel ; Dufek, Tomáš (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.
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Marketing Research of Customer Satisfaction for Vinařství Rozařín
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research of customers satisfaction for company Vinařství Rozařín s.r.o. In theoretical part of the thesis defines the concepts of marketing, methods and technics marketing research. The practical part of this thesis is about research of customers satisfaction which will be make based on the questionaire. Questionaire will be concluded at the end of the thesis and suggestion will be make to create better situation for company.
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Marketing strategy for Fit Center
Zezula, Radek ; Snopek, Radek (referee) ; Mallya, Thaddeus (advisor)
This bachelor work focuses on analyzing limitations of marketing strategy of a fitness center. It tries to establish how these shortcomings could be eliminated and in achieving this goal different tools like marketing mix analysis and questionnaire are used. Based on the feedbacks from the customers who filled the questionnaire and discussion with the management of the center, some measures on how to properly react to each individual customer demand and increase attendance and popularity of fitness center were suggested.
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5-Minutes Neighbourhood
Kyselá, Jana ; Urbášková,, Hana (referee) ; Menšíková, Naděžda (advisor)
The locality is situated in the city quarter Brno-Židenice in close proximity of the railway line connecting Brno and Česká Třebová. The area is delimited by the Bubeníčkova Street from the South, the Koperníkova Street from the East, by Lazaretní Street from the North and by a road copying the railway line from the West. The elemental form of the projected compound is divided into three blocks by pass-through axes. The blocks are interconnected with a common basement where underground car park is located. The blocks have up to six floors above ground. On the first floor, there is a variety of commercial spaces for shops and restaurants and in the middle there is a supermarket. In the northern object, there are situated different types of amenities (kinder-garden, leisure activities for children, spa) on the second and higher floors. On the top floor of this object we can find the flats as well as in the middle building from the second floor. The commercial areas, offices and library are situated in the southern block.
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Proposal for Improving of Marketing Communication of selected Company
Třasoňová, Dominika ; Musilová, Simona (referee) ; Mráček, Pavel (advisor)
This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.
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5-Minutes Neighbourhood
Gregorová, Stanislava ; Zadražilová,, Miroslava (referee) ; Menšíková, Naděžda (advisor)
The specified area is located in the city district Brno - Židenice, near the railway station. The theme of the thesis is the architectural study of selected part of the multifunctional intense urban structure, which was solved in the pre-diploma project. Draft uses the building site intensively, provides high plot ratio and density of population, a wide range of functions in a relatively small area is related to the elimination of transportation. By using topography the proposal creates a permeable areas, buildings with relations to the surroundings and with quality public spaces and attractive housing. Pick-up railway cancels barrier and makes a space with landscaping. Readability is achieved by linking the territory from east to west by straight streets and from north to south by passages. The development creates three centers, the commercial center of the north, center of culture in the heart of the area and the center of relaxation and sport in the south. Basic grid of development has a checkerboard plan, which reflects the grid of surrounding structure. The new development varies in its scale, from large scale buildings in the parterre decays into smaller scale. Function division is horrizontal. There are underground parking, a parterre with shops and services, a floor with offices and work study open to the courtyard and housing on the upper floors. Thus formed structure provides enough light in the courtyards and flats. The segmentation is supported by materials, bricks in the parterre contrast with the monotone plaster on the upper floors.
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