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Strategic Analysis and its impacts on company's marketing mix Gentleport
Ho Si, Quyet ; Vávra, Oldřich (advisor) ; Horovič, Michael (referee)
This thesis analyzes the strategy of introducing store (brand) Gentleport on the market that trades with men's accessories imported from England. Theory contains basic concepts, definitions, which will be used in the practical part. The practical part includes introduction of the company and marketing mix analysis, marketing environmental analysis, which includes a significant number of subjects (competitors, suppliers, customers) and important factors (political, economic, social, technical) influencing on firm's operations. In the end will be the overall outcome of the analysis, from which will be proposing specific measures for improving and optimizing store performance.
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An overview of valuation principles in the united kingdom
Hrochová, Kateřina
The aim of this article is to familiarize Czech experts with the principles of valuation in the United Kingdom. It focuses on the basics and the process of valuation. Further it gives a brief overview of the valuation principles in England and describes the current situation on the English real estate market. The article also introduces the reader to the processes of valuation, types of obtaining information for valuation and brings a brief characteristic of individual valuation methods. The reader gains basics information about valuation in the United Kingdom and its use in practice.
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Financial transaction tax
Obruča, Radek ; Finardi, Savina (advisor) ; Bayer, Ondřej (referee)
This thesis deals with the financial transaction tax in Sweden, England and European Union. Historical circumstances and reasons for implementation of these taxes are described here. It is focused on experience up to now with these taxes in selected countries. One chapter is given to structural elements of the financial transaction tax in European Union. Main target of this thesis is to analyse how the stock indices influence the tax revenue as well as how the tax impacts on trading volumes in selected countries.
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Termination of employment by employer in accordance with legislation of the Czech Republic and England
Šteflová, Renata ; Soušková, Milena (advisor) ; Spirit, Michal (referee)
The bachelor's work deals with legal regulation of termination of employment by employer in the Czech Republic and England. The aim of this work is to create a comprehensive summary of the ways in which an employer may end the employment with its employee in both countries, to characterize the similarities and differences of two legal regulations, to compare and highlight the elements of which Czech and English legislators could inspire each other. The work is divided into three main parts. The first chapter describes the methods of termination of employment by the employer in accordance with Czech legislation. The second chapter focuses on the English adaptation of termination of employment by the employer. In the final part I evaluate the differences in the two laws and I refer here to be the source of mutual inspiration.
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Czech-British and British-Czech Cultural Standards
Dufková, Gabriela ; Křečková Kroupová, Zuzana (advisor) ; Khelerová, Vladimíra (referee)
Despite a close geographical position to the Czech Republic, there are vast differences between the Czech and British cultures. Commonly after arriving in Britain, many Czech nationals experience a cultural shock and do not understand the behaviour of the British people. The same can be said about Britons arriving in the Czech Republic. This makes it important to understand the cultural differences to help both nationals interact successfully with one another. This Master thesis focuses on cultural standards, a concept made by Alexander Thomas. Therefore, this report aims to define the Czech-British and British-Czech cultural standards, whilst comparing them with the theory and then to apply them in a cultural-historic framework. This report will hypothesise that the defined cultural standards do not differ from the standards analysed within the book by Karel Čapek. Other hypothesis of this thesis is: Many Britons see Czech people as over-caring and anxious. In conclusion to this report, the author will provide recommendations to both Czech nationals travelling to Great Britain and also the same for British descendants arriving within the Czech Republic.
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Self-Directed Support
Mesteková, Eva ; Dočkal, Dalibor (advisor) ; Doležalová, Antonie (referee)
This Bachelor's thesis falls thematically into field of Social Policy. Specifically it deals in Czech Republic yet known, but abroad evolving system of Social Care. Self-Directed Support (SDS) is a support led by an individual and is designed for people with disabilities, the elderly and long-term sick. A fundamental role is set for personal budget, which is closely linked with users of Social Care, and grandts them possibility to allocate funds according to their needs and wishes. British organization is an example of implementation SDS in practice. The thesis analyses the SDS model in the context of the historical development and current Social Care system in England and concludes to the great potential of effectiveness.
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Cultural standards of England
Vomelová, Klára ; Khelerová, Vladimíra (advisor) ; Chylíková, Hana (referee)
The goal of this diploma thesis is to identify English cultural standards from the Czech point of view. In contemporary globalized world, cultural standards, which help us to discover and understand the specific features, norms of behaviour, thinking and feeling of English people, are essential for successful communication with English partners. This thesis is divided into free parts. The theoretical part is focused on theory of culture, cultural dimensions and standards. In the practical part, the attention is paid to basic information about England, contemporary English society, English culture and social and business etiquette. The goal of the last, empirical part is to describe the view of Czech people on English and to reveal the main differences between both cultures.
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Yields, risk and liquidity of Slovakia's bond market, and their international comparison
Kampe, Peter ; Radová, Jarmila (advisor) ; Radová, Jarmila (referee)
Tato diplomová práce pojednává o výnosnosti, riziku a likviditě slovenského dluhopisového trhu v letech 1997-2006 a o porovnání těchto charakteristik s dluhopisovými trhy Česka, Německa a Anglie za léta 1999-2006. Cílem této práce je kvantifikovat a zhodnotit dané charakteristiky dluhopisů slovenského trhu jak na individuální bázi, tak ve srovnání s vybranými trhy dluhopisů. V závěru je vyhodnocena úroveň slovenského trhu jako nedostačující vzhledem ke srovnání s vybranými trhy dluhopisů.
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