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Evaluation of the Financial Situation of a Company and Proposals For Its Improvement
Doleželová, Eva ; Kristián, Petr (referee) ; Sághy Estélyi, Kristína (advisor)
The goal of the submitted thesis "Evaluation of the financial situation and proposals for its improvement" is based on economic analysis, assessment of the performance of the selected enterprises Montáže inženýrských sítí spol. s r.o. and identify the weaknesses of the company and then propose solutions to eliminate them. The first part is defined to theoretical and methodological bases of economic analysis. In the second part are then selected methods applied to a specific company. In this work are used to evaluate the economic performance of enterprises methods of financial analysis, PEST analysis, Porter’s five forces analysis and SWOT analysis. The results of the calculations is the synthetic part of the work assessed and management measures designed to improve the financial situation of the company.
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Analysis of the Selected Firm
Válek, Petr ; Mátl, Roman (referee) ; Hanušová, Helena (advisor)
The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position.
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Marketing Plan for MORAVOSTAV Brno, a.s.
Kopecká, Lucie ; Hryciow, Michal (referee) ; Šimberová, Iveta (advisor)
The object of this diploma thesis is the composition of marketing plan for company MORAVOSTAV Brno, a.s. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the characteristics of the set company and the analysis processing of the company present state. Acquired data are evaluated and applied in the particular concept of marketing plan for the year 2009.
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Change of management system in small company
Škvařilová, Hana ; Šašek, Martin (referee) ; Koráb, Vojtěch (advisor)
The main aim of Diploma Thesis is management system analysis and sugestion of chosen company, according to a management functions. Strategic analysis is a part of company analysis. It includes the proposals and recommendations of management system which gives a support for a company position at the market and helps to improve company economic result.
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The Analysis of the external environment of a selected company
PLACHÁ, Veronika
The bachelor thesis has got two parts. The first is theoretical frame work. There are the terms of the area explained, for example enterprise, business, strategy and external analysis. The practical part focuses on the analysis of a medium-sized company. Based on observations and interviews with company management, the thesis processes SWOT analysis, PESTE analysis and method of Porter´s five forces model.
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The analysis of branding strategy and innovation opportunities of the company OP papirna s.r.o.
Petrmann, David ; Zamykalová, Miroslava (advisor) ; Šanovec, Libor (referee)
This thesis deals with the analysis of the Branding Strategy, Strategic Brand Management and Innovation opportunities of the company OP papírna, s.r.o., producing thinprint paper which is applied as patient information leaflet in pharmaceutical industry for both the Czech and foreign markets. Author of the thesis studies creation and success of the OP brands, current Branding Strategy, following technical service and awareness of the OP products in comparison with the competition. Author also analyzed current condition of the firm using MOST analysis, market development using PESTE analysis and innovative opportunities for the company and SWOT analysis. In that case he answered beforehand-asked questions.
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Finanční analýza Tesco a Carrefour
Cipka, Matej ; Holečková, Jaroslava (advisor) ; Staňková, Anna (referee)
The diploma thesis "Financial analysis of Tesco and Carrefour" is mainly devoted to understand the economic and financial changes in retail business industry. The main idea is to compare two companies -- Tesco and Carrefour. Comparison consist of deep analysis of changing behaviour over the years of both companies together with analysis of economic data from annual reports which are published every year. It is very important to understand these information, because nowadays is retail industry highly dependent on the global economic changes. Most of the data is analysed over past three years, because recent economic stability is immoderately fluctuating and it could show high distortions of calculations. We will be able to answer which company is in better economic and financial position and which company is better to invest. The thesis is divided into two parts, theoretical part and practical part. From the first part is possible to understand the philosophy and conditions of the analysis. It contains explanation of analysis tools like PESTE analysis, SWOT analysis and explanation of financial calculations. All of these data are used in the second part of the analysis -- practical part -- where they are applied on two companies -- Carrefour and Tesco. It consist of revue of analysed companies to better understand their position globally, continued with practical analysis where tools as profitability, liquidity, performance and financial and economic behavior tools were used. Thesis is finished with comparison of horizontal and vertical analysis, where data from annual reports were measured. All of these data are summarized and valuated, to see the actual results of the thesis.
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