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Assessment of the Economic Situation in the Choosen Private Corporation Using the Selected Methods, Proposals and Recommendations for its Improvement
Krčmářová, Jana ; Pražák, Vítězslav (referee) ; Hanušová, Helena (advisor)
The subject of this master's thesis is the analysis of the external and internal environment of Seats, a company operating on the automotive market. For the assessment of its current position, there were used the SLEPTE analysis, Porter´s five forces model, model 7S, and selected financial analysis methods. The results of these analyses are summarized in a SWOT analysis. Based on the executed analyses, recommendations to improve the company's economic situation have been suggested.
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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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Proposal for Marketing Communication Improvement
Bartošíková, Bára ; Sommer, Martin (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.
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Small Company Development
Rauschová, Lenka ; Urban, Emil (referee) ; Koráb, Vojtěch (advisor)
The main aim of my master´s thesis is suggesting developement of a small company based on a critical analysis. In the theoretical part of the thesis is explained the basic concepts which will be used in analytical and conclusion part. In analytical part of the thesis there is performed analysis of internal and external environment. On the basic of analytical part, will be detected the proposal for development. In the conclusing part the changes are proposed for introduction into the company.
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Analysis of the Selected Firm
Soukupová, Šárka ; Dobrovodská, Věra (referee) ; Hanušová, Helena (advisor)
This bachelor´s thesis deals with analysis of the small company ESTA, spol. s r.o. It contains theoretical bases, which are then implemented in the actual business reality through SLEPTE analysis, McKinsey 7S Framework, Porter's analysis and SWOT analysis. Finally, the situation is evaluated and solutions are proposed to improve the current situation of the company.
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Stategic Development of Small Company
Dundáček, Jiří ; Javorková, Tamara (referee) ; Koráb, Vojtěch (advisor)
The master's thesis is focused on development strategy of a small company. The strategic analysis included in this thesis shows the company’s position on the market. The thesis provides a complex strategy of further development according to the analysis results, the corporate vision and the strategic objectives of the company. The strategy includes the aspects of functional strategies, concrete proposal of solutions and schedule of its implementation.
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