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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Motivation and Rewarding System in a Selected Company
Schafferová, Martina ; Sedláčková, Lucie (referee) ; Konečný, Štěpán (advisor)
This diploma thesis deals with employee motivation, remuneration and evaluation in the company Macek a syn s.r.o. The aim of the theoretical part is to clarify the primary terms of the motivation, remuneration and evaluation system. The practical part review the actual techniques used in Macek a syn s.r.o. A survey is used to assess the satisfaction of the employees. The summary includes recommendations to improve the motivation, evaluation and satisfaction of the employees.
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The Proposal of Educational System of Employees in Organisation.
Lukáčová, Karolína ; Vardan, Dalibor (referee) ; Rašticová, Martina (advisor)
The thesis deals with the education of employees and analyses current educational system in the specific company. In the first part of the thesis we define basic notions and terms we will use in the analysis. In the second part we describe the educational policy and processes applied by the company which are subsequently analyzed in the third part. Outcomes of the analysis serve as the basis for recommendations to improve the educational strategies and policies of the company.
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The system of employees appraisal in ŠIMEK 96, spol. s r.o.
Novotný, Svatopluk ; Šimek, Roman (referee) ; Pokorný, Jiří (advisor)
The aim of master thesis "The system of employees appraisal in ŠIMEK 96, spol. s r.o." is design of a appraising employee performance including ties to employee rewarding and developing. The theoretical part of the thesis summarizes principles of appraising employee performance, employee rewarding and employee developing. The practical part is divided i analytical and application part. In analytical part is describes actual situation in company. In application part are describe several options of appraising employee performance system including link to other personal agency. The conclusion contains evaluation and recommendation to implementation.
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The Proposal of Effective System of Personal Marketing in Selected Company
Sněhota, Karel ; Tomšů, Petr (referee) ; Rašticová, Martina (advisor)
Obsah této diplomové práce se zaměřuje na poměrně novou součást marketingu – personální marketing, jeho analýzu a následnou aplikaci ve společnosti ABB Česká republika, s.r.o. Personální marketing do jisté míry propojuje kvantitativní a kvantitativní metody marketingu s činnostmi a cíli personálního managementu. Záměrem této práce je aplikaci personálního managementu do jednotlivých fází marketingového procesu za účelem vytvoření teoretického rámce metod a technik potřebných k průzkumu současných aktivit personálního marketingu, stanovení nedostatků a jejich následné řešení.
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