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Optimization of the organizational structure
Škaloudová, Hana ; Kalčevová, Jana (advisor) ; Mynařík, Petr (referee)
Optimization of the organizational and enterprices structure is very useful in this time. Restructuring can save money and time. For measuring of effeciency, we can use SWOT analysis, multicriteria analysis and Data Envelopment Analysis (DEA). In this bachelor thesis, I use DEA analysis. DEA use inputs and outputs and calculate effeciency of homogeneous units. More outputs and less inputs is better. I apply DEA on the scout movements in Prague. I calculate with mpl effeciency of units. I use real data and I suggest changes.
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Marketing of HN, LN, MF DNES and Právo
Vránová, Helena ; Štědroň, Bohumír (advisor) ; Svobodová, Dagmar (referee)
This thesis deals with marketing of the serious Czech newspapers (HN, LN, MF DNES and Právo) with a focus on possible models of their brand valuation. The main goal of this work is a marketing analysis of the four subjects using the electronic data sources. The analysis includes basic information about the publishers, their property relations and economic results for the period from 2005 to 2009. After that follows the introduction of the studied newspapers, including their content description, readers profile and new technologies. The aim of the practical part is also to choose appropriate method for evaluating the brands of the dailies. It was performed an external, financial and SWOT analysis to ensure correct application of the approach. Valuation results showed that the highest financial value has the brand Mladá Fronta DNES, the second is Právo, followed by Hospodářské noviny and Lidové noviny.
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Database design: Community discussion board
Klepetko, Radim ; Palovská, Helena (advisor) ; Klas, Jan (referee)
The goal of this thesis is designing a database for discussion board application, which will be able to provide classic discussion board functionality and web 2.0 features in addition. The emphasis lies on a precise description of the application requirements, which are used afterwards to design an optimal database model independent from technological implementations (chosen database system). In the end of my thesis the database design is tested using MySQL database system.
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The design of database for hotels and guest houses
Vojtek, Michal ; Palovská, Helena (advisor) ; Strossa, Petr (referee)
This bachelor's thesis presents an analysis, design and implementation of a database solution for hotels and guest houses. The main objective of the thesis is to design an efficient database solution covering the functionality of booking, online access, invoicing and complaints systems. It is a comprehensive database solution providing information support both in normal operation and for management work. The secondary objectives can be defined as methods of using the database and the identification of the database user. The thesis has been prepared based on my own experience. The first part of the thesis introduces the systems using the database; this does not refer to any specific applications but only to generally defined systems for which the thesis outlines a potential use for the database. The second part deals with the possibilities offered by the database for specific persons who come in contact with this database. The third part describes a conceptual data model, explaining all its entities and relationships and clarifying the use of integrity constraints. The fourth part introduces another integrity constraint and analyses a database adjustment for RDBMS Oracle Database Express Edition 10g, in which the functionality of the database was tested. The last part proposes security measures and defines access authorizations for tables, introduces created views limiting the volume of data visible for users, and stored procedures serving to automate certain activities.
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Database design for a website about runners
Šimůnek, Dominik ; Palovská, Helena (advisor) ; Strossa, Petr (referee)
The aim of this bachelor thesis is to design a concept of a database for the website on the competitors in athletics. This includes a creation of the web application which allows the website visitors to edit, add, change or delete information mostly about the atheletes. This thesis emphasises the exact determination of the requirements concerning web functionality. The most convenient database model is created according to these requirements and afterwards implemented on the database system MySQL. Database design is a major part of this work. Second part of the thesis is dedicated to the creation of the web application while using the PHP language. The functionality of the database application and model is consequently verified by the existing data created for the pursposes of this thesis, or eventually imported from other data sources available in order to assure larger sample of the data regarding the athletes. The web application will be available on the internet for any visitor.
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Applying Business Intelligence tools for the Financial and Property Analysis of Municipalities
Horký, Martin ; Novotný, Ota (advisor) ; Toth, Petr (referee)
This master thesis deals with the software support of one Financial and Property Analysis of Municipalities (FAMA). The co-author of this method is Doctor Petr Toth from the Institute of Public Administration and Regional Development at University of Economics in Prague. The method is supported by Microsoft Access database application and two C++ applications ArisDestiller and Prognoza at present time. The aim of this thesis is to evaluate the present software support of Financial and Property Analysis and implement an alternative solution based on Business Intelligence tools. Chosen part of analysis is implemented in the pilot project using Microsoft SQL Server 2005 environment. The thesis focuses mainly on using integration tools for XML data. The contribution of the thesis is to implement data warehouse, which uses the municipalities'annual bills in XML format from the database of Ministry of Finance of the Czech Republic. The Financial and Property Analysis method and the current software support are discussed in the first half of this thesis. The other half of the work is dedicated to the Business Intelligence pilot project. Both means of software support are reviewed and compared from various perspectives in the conclusion.
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Excel and economic theories
Kubalová, Denisa ; Bartošová, Jitka (advisor) ; Bína, Vladislav (referee)
This work is based on describing statistical functions of data analysis which are included in Excel. Every single function is theoretically described and then used in real mathematical and economical situations. This work also includes short introduction to VBA programming and special adds for Excel.
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Panel Data Analysis
Novák, Petr ; Škuthanová, Markéta (advisor) ; Fabian, František (referee)
Tato diplomová práce je zaměřena na seznámení se s problematikou týkající se analýzy panelových dat, vysvětlení základních odhadových technik statických a dynamických panelových modelů. Její nedílnou součástí je analýza panelových jednotkových kořenů s aplikací na konkrétních datech ? vývoj exportu 29 zemí. Poslední část práce tvoří přehled používaného aplikačního softwaru při práci s panelovými daty.
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Financial analysis of LDM, Ltd.
Čečotka, Miroslav ; Boukal, Petr (advisor) ; Eisler, Jan (referee)
Dissertation is divided into two major parts -- the former is dedicated to theoretic approches to financial analysis, the latter to application of previously gained knowledge in a company. The introduction of work is dedicated to the purpose, usage and approaches to financial analysis with respect to various users of the analysis output. Moreover the document in a very detailed way deals with sources of data for financial analysis processing including weak points and their reflection in ability of calculated indicators of the financial analysis (FA) to give evidence. The most attention is of cource paid to individual steps in thorough financial analysis -- ie. vertical and horizontal analysis of statements and calculations of proportionate indicators including indicator examples from separate spheres of the analysis. Systems of indicators -- parallel but mainly pyramidal, concretely Du-pont's model is used. Dissertation thereinafter is devoted to another indicators that are useful for appreciation of the financial company health, concretely Altman's model, Kralicek's quicktest, Index IN and economic value added (EVA indicator). Comparision with branch of activity that is the company work in is a part of dissertation too. In the second part of the work, a specific company is being analysed -- in successive steps meant in the previous part. After statement analysis and calculations of proportionate indicators, I evaluate to what degree the company is successful. Simultaneously the results can indicate that outputs from the well elaborated financial analysis are of a very useful source of information for company management.
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