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Business Plan of Cafeteria Foundation
Křížová, Iveta ; Dvořáková, Kateřina (referee) ; Heralecký, Tomáš (advisor)
The work deals with the processing of business plan of cafeteria foundation, designed for different age groups of customers and customers with different interests. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation, SLEPT analysis, SWOT analysis and draft of the business plan with predicted financial plan.
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Bussines Plan
Beránková, Jitka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This master thesis deals with designing a business plan in the field of a service called Laser Game. Pieces of knowledge emerging from the theoretical part and elicited facts are used in the design part containing a financial evaluation of the project, which is a valuable base when deciding whether to implement the project.
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Business Plan of Cafeteria Foundation
Dušková, Dita ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The thesis deals with the processing of a business plan of cafeteria foundation, that will offer services accompanying program. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and draft of the business plan.
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Business Plan
Marková, Adéla ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master’s thesis is focused on development of the business plan, particularly the proposal for extending production in the small engineering company Unicode M&D Ltd. The first part deals with the theoretical resources needed for drafting. The second part contains analysis of neighbourhood. The last part presents the specific proposal for extanding production in this company.
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Proposal for Activities Improving Competitiveness of Skoda Auto Pvt. Ltd. in India
Mikolášek, Lukáš ; Hrdličková,, Andrea (referee) ; Zich, Robert (advisor)
This thesis is focusing on increasing the competitiveness of Škoda Auto Pvt. Ltd. and its production in India. The theoretical part contains a definition of globalization, international business and cultural differences based on a theory of Dutch psychologist Geert Hofstede. The practical part is analyzing specifications of the automobile industry in India and its growth. Furthermore it investigates the positions of Czech car producer Škoda Auto and its competitiveness within this industry. The data obtained were used in preparation of several variants. These variants are designed to improve the competitive position of Škoda Auto Pvt. Ltd. on the market.
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Business Plan for Foundation of Confectioner's
Bělehrádková, Věra ; Vladík, Aleš (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis deals with the processing of business plan for foundation of confectioner ´s. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.
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Evaluation of the Financial Situation of a Company and Proposals For Its Improvement
Nechvátalová, Zuzana ; Mařáková, Gabriela (referee) ; Sághy Estélyi, Kristína (advisor)
This master’s thesis deals with evaluating the financial situation of a company Dopravní podnik Mladá Boleslav, s. r. o. between 2007 and 2012. The aim of the thesis is to analyze recent situation of the company and to bring suggestions to improve its situation. The first part of this work is dedicated to theoretical knowledge, where I will explain the basic terms and methods of financial analysis. In the second part there will be detailed information about the company, characterization of its situation, analysis of the external and internal surroundings and the financial analysis. Based on previous findings are suggested solutions for improving the current economic situation of the company.
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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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