|
|
Using of Disruptive Strategy in Small Winery
Balga, Petra ; Vančurová,, Pavlína (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a concept of measures that aim to find a competitive advantage of the company CROY Concept Ltd., which does business in viniculture. This thesis analyses the position of the CROY's winery in the market as well as in the field of viniculture as a whole. Suggested unconventional measures will strengthen competitiveness of the company in the well-established wine market and will ensure its further development and growth.
|
|
| |
|
|
Competitive Intelligence
Mikuš, Ondřej ; Karásek, Jan (referee) ; Bartes, František (advisor)
The diploma thesis focuses on the practical use of competitive intelligence, a method increasingly used to support decision making nowadays. The essential key principle is based on collection of precise data and their thourough analysis. The obtained information gives a comprehensive overview of the competitor analysis. The acquired knowledge of the competition is important for company's strategic decision-making processes. At the beginning the thesis gives a theoretical background on different means of data collecting including the ethic kodex. Folowing is the identification of the modern sources of information. Further, various methods and approaches of competitive intelligence are described. And the theoretical background on competitive strategies and their impact on the market wraps up the theoretical part of the thesis. The method is applied to create departmet of competitive inteligence for the company. Then the various options for further go to market activities are described and the scope of cooperation with selected customers is evaluted. The thesis describes the competitive intelligence advantages and the possible ways of aplications for the competitive strategy. At the end, the recommendations for the management of the company are summed up.
|
|
|
Competitive Strategy of the Company AGRALL zemědělská technika a.s.
Matula, Milan ; Trávníček, Josef (referee) ; Kopřiva, Jan (advisor)
The aim of the thesis focuses on the design of competitive strategy for the company AGRALL agricultural technology and to implement business based on the traditions of primary and secondary sectors of the Czech economy such as agriculture and engineering. Identification of appropriate strategies, namely the drafting of projects based on competitive analysis of several internal and external environment.
|
|
| |
|
| |
|
|
Proposal of the Family-owned Company Differentiation Strategy
Bělová, Zuzana ; Ing. Alena Hanzelková, Ph.D., MBA (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis concerns in the first part on conditions for entrepreneurship in Spain and in Czech Republic. It also analyses current position of family companies in the hospitality industry, both spanish and czech. In the conclusion I suggest steps which should lead into growth of attendance of the czech brasserie, it´s bigger popularity and increase in effectivness. Finally, the implementation of such proposals in practice should mean higher customers‘ satisfaction.
|
|
|
Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
|
|
|
Proposal of Competitive Strategy of a Company
Ovčačík, Miroslav ; Němcová, Ivana (referee) ; Chalupský, Vladimír (advisor)
The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.
|
|
| |
guest ::
