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Communication Mix of Selected Travel Agency
Vimmerová, Táňa ; Vimmer, Jan (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communication mix of the tour operator. The findings from these analyzes are summarized using SWOT analysis. In the third part, based on the outputs of the analytical part, a proposals of specific tools of the communication mix are presented to be applied.
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Assessment of Economic Situation of the Company
Slezáková, Petra ; Kraus, Petr (referee) ; Srbová, Pavla (advisor)
The bachelor thesis evaluates the economic situation of the company CK BON TON, s.r.o. based on strategic and financial analysis during the years 2015-2021. The theoretical part defines selected economic analyses and some indicators of financial analysis which are further applied in the analytical part. The analytical part presents the resulting values of the indicators and the conclusions of the economic analyses. The last part of the thesis presents proposals for improving the economic situation of the company and their benefits.
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Business Conditions and Risks in Some Services for Tourism
BURIANOVÁ, Denisa
Theme of present bachelor thesis are intermediary services of tourism. Tourism is significant economic factor and currently a dynamically developing industry. Among others positive effects of tourism is business development. Bachelor thesis focuses on conditions and risk of doing business in services of tour operators and travel agencies. The main aim of this work is assesment of the situation from the perspective of selected travel agency. Part of this work are analyzes evaluating macro environment, external and internal environment of the organization. The analyzes are based on secondary sources, which are mainly publicly available data of Eurostat and the Czech Statistical Office. Another source of information are primary data from questionnaire survey and controlled interview with the owner of the agency. On the basis of made analyzes are appreciated opportunities, conditions and risks of doing business in this sector. Thanks to research it is possible evaluate current situation of the company and propose measures that would lead to improvement.
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Products of Tour Operators and Travel Agents for selected customer segments
KYNČLOVÁ, Markéta
The main objective of this bachelor thesis is to conduct a product portfolio analysis that is currently being offered by travel agencies and the agencies focusing on the targeted group of customers. The selected segment of customers for the purpose of this thesis are college students aged between 20 and 29, due to their likely specific tourist behaviour patterns, needs and demands that set them apart from other tourism participants. Basing on the synthesis of the acquired data, another aim of the thesis is to suggest new original forms of tourism products and discuss their economic competitiveness.
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Suggestion of tours to France for Russian customers
Andronnikova, Ulyana ; Netková, Jarmila (advisor) ; Petrů, Zdenka (referee)
The bachelor thesis focuses on France as a tourist destination for Russian customers. The main goal of this thesis is to analyze selected Russian Tour Operators, which offer tours to France. The aim is to create own unique tours for various budgets and tastes. The thesis consists of two parts: theoretical and practical. The theoretical part introduces basic types and forms of tourism, cultural and natural heritage of France, French infrastructure and impact of the tourist industry on regional development. Furthermore, the theoretical part briefly describes different regions of France.The practical part is devoted to an analysis of travel agencies in Russia and comparison of their tours. Finally, the suggestions for three tours to France are provided.
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B2B on-line in Travel agency
KUDRLIČKOVÁ, Kateřina
A topic of this thesis is B2B online in a travel agency. The aim of this thesis is based on an analysis of trade relations between a travel agency and tour operators in the online environment to evaluate their functionality and to suggest possible improvements. The secondary aim is to see how the cooperation between the travel agency and suppliers works.
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Communication Mix of Selected Travel Agency
Vimmerová, Táňa ; Vimmer, Jan (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communication mix of the tour operator. The findings from these analyzes are summarized using SWOT analysis. In the third part, based on the outputs of the analytical part, a proposals of specific tools of the communication mix are presented to be applied.
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