National Repository of Grey Literature 34 records found  previous5 - 14nextend  jump to record: Search took 0.01 seconds. 
Marketing Strategy of a Company
Kovárníková, Jaroslava ; Vodrážková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
Shopping Centre
Altoff, Tomáš ; Štrba, Michal (referee) ; Pilgr, Milan (advisor)
This diploma thesis is deals with design of steel structure of a shopping centre. The object is situated in the Ostrava and has a rectangular and semicircle ground plan. The total ground plan dimensions are 72,5 x 55,0 m. The maximum height of a building is 18,75 m. The object has three storeys above ground. The material of main construction is steel grade S235. The ceilings are constructed from a steel-concrete beams. The roof above central part of the object has shape of a circular arch; above the other part of the building is a pitched roof. The design of main structures was made for two variants. The design of connections, anchorage and drawing documentation were made for the preferable variant.
Shopping centre
Mudrík, Marián ; Barnat, Jan (referee) ; Horáček, Martin (advisor)
The objective of the present thesis is a design of the steel-concrete composite structure of a storey shopping centre in Partizanske. The structure is double deck, it approaches to the third floor in the position between the first two frames, too. The construction floor dimensions are 19.8 x 24.0 m and building height is 11.495 m. Overhead fixtures form composite steel-concrete primary and secondary beams. Main construction material is steel S235. Structural steel S355 is less represented. Concrete elements are designed from concrete class C25/30. The load bearing structure consists of frames in axial distance 6.0 m. The individual frames are linked by purlins, girts, bracing and overhead constructions of the respective floors.
New town hall for the district Brno-North
Indruchová, Petra ; Šupler, Libor (referee) ; Jura, Pavel (advisor)
The subject of this diploma thesis is a project of a new town hall for the district of Brno - sever. Current town hall is situated in the inconvenient building on the Bratislavská street and few decentralised offices are located in separate places. The project should solve current problems as well as to follow current trends in contemporary town hall design. Town halls of these days must cover many functions, not only the accommodation of local government, but also to be the actual centre of the town - the centre of culture, economy and services. The new town hall building is located on corner plot of land in the compound of old Brno Černá Pole barracks. The building provides leasable commercial units as well as office space for the municipal government.
Trade House
Čierny, Juraj ; Pilgr, Milan (referee) ; Barnat, Jan (advisor)
The aim of this diploma thesis is a design of the multy-storey steel structure with a wooden dome structure of the shopping centre in city of Banská Bystrica, Slovakia. Minimum build-up area is 2 000m2. Minimum number of storeys is set at 2. Steel structure is composed as a frame construction with composite steel-concrete ceilings. Building has 2 storeys at all. Wooden structure of dome is composed by glue laminated curved beams. The structural design and analysis is performed by software SCIA Engineer 15.
The prestressed floor construction of the shopping centre
Miechová, Zuzana ; Chalabala, Jiří (referee) ; Klusáček, Ladislav (advisor)
The aim of the Master´s thesis is to design the prestressed floor construction of the shopping centre. The construction is supported by the columns with the maximal span dimensions 16,0*16,6 m. The design is made according to the VSL (VSL International Ltd.)slab system - post-tensioned slab prestressed by the unbonded system of 4 monostrand units. In the thesis there is also made a simplified design of the reinforced concrete floor construction supported with the bigger amount of the columns. It is made a comparison of the both types of the floor slabs and the evaluation of their advantages and disadvantages. The statical analysis and the calculation of the internal forces is assessed by the program Nexis 3.60.15 32.
Using Data Mining in Various Industries
Fabian, Jaroslav ; Novotný, Jakub (referee) ; Kříž, Jiří (advisor)
This master’s thesis concerns about the use of data mining techniques in banking, insurance and shopping centres industries. The thesis theoretically describes algorithms and methodology CRISP-DM dedicated to data mining processes. With usage of theoretical knowledge and methods, the thesis suggests possible solution for various industries within business intelligence processes.
Purchasing habits and satisfaction of clients of a shopping center
BLAŽKOVÁ, Markéta
The aim of this diploma master is to analyse the purchasing habits and satisfaction of clients of a shopping centre, evaluate recent changes and propose possible measures to improve the current situation. The theoretical part of the thesis contains information that is necessary for understanding the issue. There are mentioned factors affecting shopping behaviour, purchasing decision-making process, customer satisfaction and the definition of retail and shopping centre. The practical part is focused on the analysis of purchasing habits and satisfaction of clients of shopping centre. An anonymous questionnaire survey was used to obtain the necessary information. Finally, the obtained data are evaluated and measures to increase customer satisfaction are proposed. For the purpose of verification of purchasing habits and satisfaction of clients of shopping centre, there are determined hypothesis, which are then evaluated through statistical tests.
Shopping centre
Mudrík, Marián ; Barnat, Jan (referee) ; Horáček, Martin (advisor)
The objective of the present thesis is a design of the steel-concrete composite structure of a storey shopping centre in Partizanske. The structure is double deck, it approaches to the third floor in the position between the first two frames, too. The construction floor dimensions are 19.8 x 24.0 m and building height is 11.495 m. Overhead fixtures form composite steel-concrete primary and secondary beams. Main construction material is steel S235. Structural steel S355 is less represented. Concrete elements are designed from concrete class C25/30. The load bearing structure consists of frames in axial distance 6.0 m. The individual frames are linked by purlins, girts, bracing and overhead constructions of the respective floors.
Shopping atmosphere in selected shopping centre
CINÁDROVÁ, Veronika
The aim of the thesis is to evaluate the shopping atmosphere in the selected shopping centre and to create relevant suggestions to improve the current situation of the shopping atmosphere. The theoretical part is dedicated to the study of background theoretical knowledge in terms of trade, retail and territorial analysis. Shopping centres are described in detail from their history to the present, which forms an essential part of the literature. The theory greatly enriches the shopping atmosphere with its external incentives, to which belongs layout and floorplan of the unit, entrance spaces, display, inscriptions, car parking as well as other internal reasons among which are commercial equipment, used building material, lighting, colour solution, musical background, smell and microclimate conditions. Subsequently, marketing research is characterized, which is the basis for the practical part of the thesis. In the practical part the practise field research is realized in the local shopping centre. Through the questionnaire survey, the customers visiting the shopping centre are asked in person. Conclusively, collected data are evaluated in the research, the results are assessed, and appropriate suggestions are proposed.

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