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Opportunities and risks of multi-level marketing in the Czech republic
Hašková, Lenka ; Halík, Jaroslav (advisor) ; Štencelová, Jana (referee)
This paper presents the model of the business called Multilevel Marketing that is known as MLM. In the first part there is the characterization, the origin and historical development of Multilevel Marketing. The companies that became pioneers in this branch in The Czech Republic and became successful thanks to this model of the business are also mentioned in the first part of the paper. The differences between pyramid, non-ethical and illegal Multilevel Marketing are also contained in this part as well as personal sale as a main tool of MLM. The second part of the paper shows the practical example of the successful American company Mary Kay, which is well-known in cosmetic industry. The business of this company is based on Multilevel Marketing. The Mary Kay is described in detail in the second part including its operation, main principles and mottos. I believe that I have good preconditions of the description of this company as one of its advisors. I am able to meet readers truthfully with running of Mary Kay. The very last part of the paper describes business opportunities at Multilevel Marketing, their advantages and disadvantages, the ways of choice of Multilevel Marketing company and the information that helps to decide whether to start doing business with these companies or not. Finally, the findings will be summarised at the end of the paper.
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The impact of regulation on the protection of financial intermediary clients
Zámečník, Petr ; Heřman, Jan (advisor) ; Kislingerová, Eva (referee) ; Rozsa, Zoltán (referee)
Financial intermediation due to misselling harms consumers. The work concerns to regulation of financial intermediaries and relation between financial intermediary and his or her client. The main objective is to analyze how the regulatory of commissions impact financial intermediation. The paper analyzes the current form of legal status of financial intermediation in the European Union and the Czech Republic and results in analyzing the impacts of regulatory proposals that was discussed in Chamber of Deputies Parliament of the Czech Republic. It concludes that if the proposals were accepted, it will not improve the quality of consumer protection, but even can cause damage to the client. The current legislative base moreover provides sufficient resources to prosecuting financial intermediation, which does not respect the client's interest. For analyzing the relation between financial intermediary and his or her client is developed theoretical model based on theory of games.
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Work motivation of employees in MLM companies
Bittnerová, Martina
The work is primarily concerned with problems of motivation in a multi-level marketing a sspecific method of management. The key concepts of word processing are, motivation work performance, motivation theories,Multilevel Marketing, Structural Company. The aim of this work is to analyze the motivational principles of professional performance in a multilevel marketing.
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The Multilevel Marketing Management Strategy
Tichý, Aleš ; Ing.Zdeněk Kubišta (referee) ; Kocmanová, Alena (advisor)
This work deals with the "phenomenon" of today and multilevelovým marketing (MLM). The first part explains the MLM system and then compared with the "classic" business from the perspective of the functioning, organization and management control. The second part describes the specific MLM company, including assessment of SWOT analysis. At the end of this thesis are suggested possible solutions to sustain growth provided by the product or service.
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Ethics and economics in history of economic thought
VEITHOVÁ, Monika
The aim of this thesis is to find and describe the relationship between ethics and economics in terms of their separation and return in the history of economic thought. For a comprehensive entry at first basic terms and the most important milestones of economic thought throughout history are explained. The diploma work shows, within the historical framework, the most important trends of thinking of particular economic schools and through proven propositions it either affirms or denies them.
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Multi-level marketing
Koldová, Jana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
Bachelor's thesis on "Multilevel marketing" focuses on characterization of multilevel marketing, pyramid schemes and their comparison. The work is divided into three chapters. The first part is devoted to the theme of multilevel marketing and principles of its operation. The main positives and negatives of this system are marked out. The second chapter describes pyramid schemes, their functioning, unsustainability and illegality. It is also devoted to Ponzi scheme. In the last chapter the characteristics of both systems are summarized and compared.
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New trendsin building a MLM of Amway company
Dopita, Zdeněk ; Postler, Milan (advisor) ; Nemčíková, Zuzana (referee)
This bachelor thesis is focused on new tools which facilitate the performance of business opportunities by Independent Business Owners. Marketing, its new forms and the origins and development of multilevel marketing as a successful business method are characterized in the theoretical part of this thesis. One of the largest company which is engaged in directed selling -- Amway is described in the thesis as well. The thesis also deals with the application of new trends in Amway and its distributors. The practical part is an evaluation of author's own field research aim of which was to discover the extent of the use of new trends in building Amway business.
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Analysis of information systems in the company Fincentrum a.s.
Wendeling, Jan ; Řezáč, Miroslav (advisor) ; Novotný, Ota (referee)
The aim of this bachelor thesis is to analyze and evaluate information systems in the company Fincentrum a.s. It will focus on information systems based on ERP and CRM, which the company currently uses. The evaluation will be made on the authors own experience with the system and with the help of questionnaire method designed for consultants and managers of the company. The theoretical part will be described in the information systems and approach the current trends. In the practical part focuses on a specific IT tools of the company and subsequent evaluation by the users. The work is intended for all who are interested in current events in the field of business information systems, especially in the area of independent financial advice services.
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