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Czech Union of Journalists during The Prague Spring
Suková, Jana ; Cebe, Jan (advisor) ; Končelík, Jakub (referee)
This bachelor thesis describes the Czech Union of Journalists in the Prague Spring. The aim is not only to analyze details of the situation in the Union of Journalists, who in 1968 went trough a major ideological change, but also on the issue of the journalists in the long term. I want to focus on the development of Union in 1968 and attempt to find answers to these questions: When did the Union became the authority that supported the reform ideas of the late 60's? Why there was a break between the members of the journalistic organization? In addition this work should uncover the relationship between the general development of the situation in Czechoslovakia and the Union of Journalists, to explain some of the attitudes of journalistic organization at the time. Finally, the work does not neglect neither media area as Czechoslovak Television, Czechoslovak Radio and all printed materials which were always shaped mainly by journalists. Therefore this work deals with the close relationship between the Union of journalists and media in general. Especially, this relationship in my work is raised during the first days of the occupation that Czechoslovakia affected on 21st August 1968, during which the media, thanks to relentless work of journalists, has become indispensable organizers of social events.
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Comparative analysis of pictorial coverage of the olympic games in London 2012 in choses czech printed media and internet media
Šarešová, Petra ; Láb, Filip (advisor) ; Němcová Tejkalová, Alice (referee)
The thesis "Comparative Analysis of Pictorial coverage of the Olympic games in London 2012 in chosen printed media and internet media" deals with photographs published in MF DNES and on the Aktuálně.cz news server. The main focus is comparison of the photographs in the means of content, quantity and quality and to elucidate function of photo editors in media. In the first part the theoretical background necessary to understand this issue is presented - news values, gatekeeping, photography, photojournalism and mainly sport photography, photojournalism and ethics, difference between print and online media. The second part is the analysis. All the necessary information was gained using three approaches - quantitative content analysis, qualitative pictorial analysis and interviews with professionals. The quantitative analysis determines quantity and content of given photographs. The qualitative analysis refines the information regarding visual quality and content of the images. Interviews with employees of the selected media companies provide answers about choosing and editing the published photographs and explain the role of a gatekeeper. The thesis also verifies hypothesis that "online media prefer speed of publication over quality of photographs while printed newspapers prefer quality".
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The use of media in leisure time of children from 9 to 15 years old
Břicháčková, Petra ; Wolák, Radim (advisor) ; Fišerová, Sylvie (referee)
The thesis discusses the possibilities of using mass media, especially print (magazines and newspapers), radio, television and the internet- in leisure time of children ages 9 to 15 years. The aim of this thesis is to highlight the appropriate ways to use the media, positive and negative effects of some media (television, the internet) and ways to solve exccesive use of these media. The first chapter is focused on definition of basic terms- children ages 9 to 15 years, media, leisure time. The second chapter discusses the possibilities, ways and problems of usage of leisure time by children. The third chapter focused on the relationship between media and children. I point out the adverse effects of media on children. Then I deal with the various type of media (print, radio, television, the internet). I analyze their relationship to children, the ways of their usage by children and options that they offer to children. I also highlight the negative effects of some media on children (television,the internet). I try to outline appropriate preventive solutions excessive and inappropriate usage of these media. The thesis also includes a short research dealing with the relationship between children and the media.
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Books as a medium and their role in contemporary world - paper or screen?
Piskáčková, Klára ; Halada, Jan (advisor) ; Vlček, JIří (referee)
The purpose of this work is to analyze the newly grown phenomenon of electronic books and electronic publishing, to map consequences of e-books in relation to paper books and to describe its pros and cons. Also, this work tries to compare ebook readers presently available on Czech market, and to make a comparison of most frequently used e-book formats. The future of e-books in the Czech Republic can be inestimable, but this work gives the opinions of some Czech publishers, booksellers and authors, trying to suggest how the future may look like.
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The use of media in leisure time of children from 9 to 15 years old
Břicháčková, Petra ; Wolák, Radim (advisor) ; Fišerová, Sylvie (referee)
The thesis discusses the possibilities of using mass media, especially print (magazines and newspapers), radio, television and the internet- in leisure time of children ages 9 to 15 years. The aim of this thesis is to highlight the appropriate ways to use the media, positive and negative effects of some media (television, the internet) and ways to solve exccesive use of these media. The first chapter is focused on definition of basic terms- children ages 9 to 15 years, media, leisure time. The second chapter discusses the possibilities, ways and problems of usage of leisure time by children. The third chapter focused on the relationship between media and children. I point out the adverse effects of media on children. Then I deal with the various type of media (print, radio, television, the internet). I analyze their relationship to children, the ways of their usage by children and options that they offer to children. I also highlight the negative effects of some media on children (television,the internet). I try to outline appropriate preventive solutions excessive and inappropriate usage of these media. The thesis also includes a short research dealing with the relationship between children and the media.
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First developmental stages of advertising in traditional media
Kesl, Jakub ; Vošahlíková, Pavla (advisor) ; Sekera, Martin (referee)
The first developmental stages of advertising in traditional media Jakub Kesl Abstract Diploma thesis "The first developmental stages of advertising in traditional media" deals with the commercial use of media in its first forms and handles the evolution of advertising communication in conjunction with the development of media. Traditional media - print, radio and television in the period starting with emergence of these media until the point of establishment of advertising as their more or less apparent part were selected as a purpose of this study. This thesis tries to answer following questions: How did the advertising in traditional media in the first moments of its existence form and evolve? How did the first developmental stages of media advertising look like? What was the reaction of the audience to new forms of media advertising? How did enter of advertising into the media influence them and their contents or how did the media influence the ads? Attention is paid to forms of impact of advertising to media and their contents and forms of impact of media on advertising, and describes the types and forms of commercial messages in traditional media in its infancy. The work is primarily concerned with the first stages of development of advertising in the countries, where the development of print,...
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Proposal of E-shop Designing for AREAL SYSTEMS s.r.o.
Parimucha, Petr ; Skoumal, Stanislav (referee) ; Skoumal, Stanislav (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis deals with the proposal of a new e-shop for AREAL SYSTEMS s.r.o. The e-shop will sell individually manufactured wall stickers. The proposal is divided into two parts - technical and marketing. The technical part reviews the investment of buying a plotter and programming the e-shop. In the second part I will discuss the promotion possibilities on the internet and suggest their most appropriate combination. Finally I review the financial angle.
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Printed ozone dosimeter
Védlová, Petra ; Čeppan, Michal (referee) ; Veselý, Michal (advisor)
This diploma thesis deals with ozone measurement methods, especially focusing on opto-chemical methods, when the color change of the sample is examined. Moreover it deals with dyes that are sensitive to ozone and their degradation kinetics. In the experimental part kinetics of dyes Orange I, Orange II and Indigo carmine is examined, These dyes are prepared in the form of ink of different composition. These inks are applied to diverse substrate materials by the material printing method, further by using a Baker film aplicator and in the end by the screen printing method. The properties of the samples are evaluated as well as factors affecting their degradation.
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Visual Editor of Drum Rhythms
Zelený, Martin ; Beran, Vítězslav (referee) ; Herout, Adam (advisor)
This bachelor's thesis is about visual editor of drum rhythms. The editor can make special type of music notation. This notation is used for recording percussion drum rhythms. The editor needs to be user-friendly and effective to use. Recorded notation can be printed directly.
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