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Sustainable development of tourism in Karlovy Vary Region
Modlíková, Jitka ; Indrová, Jarmila (advisor) ; Zábranská, Hana (referee)
The aim of this study is to evaluate the sustainable development of tourism in the Karlovy Vary Region. In the theoretical part the concept of sustainable development and its principles are explained and applied to the tourism industry. Then the role of some international and national institutions in promoting these principles in the Czech Republic is described. In the practical part the Karlovy Vary Region is characterized, the environment friendly forms of tourism, opportunities for their further development and support arrangements are described. In the third and fourth chapter selected indicators of sustainable development of tourism and the survey which focused on awareness of sustainable development among the population, the tourists, entrepreneurs and public administration staff are used to analyse the current state of sustainable development of tourism in the Karlovy Vary Region. For the overall evaluation the SWOT analysis is used.
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Empirical findings on CSR in the Czech Republic - Comparison of statements of the Czech and international firms
Saňková, Veronika ; Lhotáková, Markéta (advisor) ; Ambrožová, Jana (referee)
This diploma thesis describes the situation of CSR in the Czech Republic, by investigating CSR statements addressed to the stakeholders of the Czech firms on their websites, and comparing them to the results of a world investigation. The theoretical part involves a definition of CSR, its history and wider context of sustainable development. It also describes the grounds of stakeholder theory and stakeholder relationship management. The practical part begins with a description of the world investigation of CSR statements, and continues with other investigations about the importance of stakeholders for the firms which were conducted in the West, and in the Middle and Eastern Europe. Researches in the Czech Republic follow. Finally, the results of this diploma thesis are introduced -- the groups of stakeholders to which Czech firms address their statements and categories of these statements. As a conclusion, recommendations for the Czech firms are formulated
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Approaches to Tourism Sustainability in the Great Barrier Reef
Jozefčíková, Katarína ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
Sustainable tourism development is nowadays one of the most discussed topics. The thesis is focusing on the sustainability of the unique site of Great Barrier Reef, which is at risk of an extinction. Because of its fragility it is fully dependant on stable climate, sustainable economic development rate and reasonable use of its resources. The closer attention of the thesis is paid to the analysis of tools implementing the principles of sustainability that are being used in the Great Barrier Reef by the Great Barrier Reef Marine Park Authority. The detailed analysis of these tools brings out many benefits, as it is providing the particular instructions of how to act sustainably when managing tourism operations.
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The Environmental Protection in Škoda Auto
Holanová, Miroslava ; Hadrabová, Alena (advisor) ; Remtová, Květa (referee)
Diploma thesis deals with the relationship between a company and the environment with regard to the possibility to reduce the negative influence of comapany's activities on the environment. Theoretical part generally deals with the human activities influence over the environment, the development of this relationship, theoretical principles of the environment protection and the possibilities to limit the negative environmental influence in business sphere. Empirical part uses Škoda Auto company to illustrate the environmental protection and effort to minimize the environmental influences in practice. Emphasis is laid not only on the manufactural process but also on the whole product life cycle. Diploma thesis objective is not only to illustrate the company approach to sustainable development especially to environment, but also to evaluate particular environmental project, which was realized in Škoda Auto company. Conclusion summarizes ascertained facts.
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Sustainable development - characteristics, current situation and outlook
Hojerová, Eliška ; Jeníček, Vladimír (advisor) ; Vondrušková, Barbora (referee)
This paper is dealing with the subject of sustainable development and covers 4 different parts. The first part takes a closer look at sustainable development, the second part deals with global problems, which reveals the necessity to implement the strategy of sustainable development. The third part solves the relationship between international trade and sustainable development and lists the most important agreements in the sphere of the environment. The last part describes indicators aimed at measuring the progress in reaching sustainable development and by means of indicators it also presents the scenarios of the future situation.
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Use evaluation of the EU financial resources for tourism and business development in the area of Moravian wine trails
Ryba, Jakub ; Ševčíková, Michaela (advisor) ; Doležalová, Antonie (referee)
The objective of bachelor's work is analysis of influence of cash flow from structural funds of the European Union on tourism, tourist services and number of entrepreneurs involved in Moravian Wine Trails project in South Moravian district. In theoretic part I will define development, function and instrument of structural policy of the EU. In practical part I will describe the Moravian Wine Trails project. What was the reason to establish it and what is its goal. Then I will analyse and compare two projects, whose applicants were two different subjects. At the end I will evaluate the effectiveness of financial resources from structural funds and national resources spent on tourism development based on personal interviews made evenly in the whole area of Moravian Wine Trails.
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Local Agenda 21 and its impact to the municipality development
Janů, Petra ; Khendriche Trhlínová, Zuzana (advisor) ; Havlíčková, Daniela (referee)
This thesis deals with the Local Agenda 21 (MA21) and its impact to the municipality development. The Local Agenda 21 was derived from The Agenda 21, the main document of sustainable development agreed by UN in 1992. It is generally known that society development, population growth and growing peoples needs meet the limited quantities of the resources. Exactly this conflict between unlimited peoples wants and the limited amount of the resources has led to creating the Agenda 21 which was the reaction to unreasonable wastage of the resources and to environment deterioration. Local Agenda 21 is a blueprint paper for local authorities and its main aim is to achieve sustainable development in the particular area. Efficient usage of the resources may be seen as a proper solution. International project Healthy cities (WHO) operates with principles of sustainable development. The theoretical recourse may be found in the first part of the thesis. The practical implementation of MA21 principles (they are derived from principles of sustainable development) in Pelhřimov may be found in the following part. Pelhřimov joined the mentioned project Healthy cities in 2005. It means that these municipalities should respect sustainable development, environment and citizens opinions. Healthy cities also should preserve the environment for future generation.
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